At a Glance
- Tasks: Lead a dynamic team and manage key accounts in the beverage alcohol industry.
- Company: Join IWSR, the global authority on beverage alcohol data, now part of WGSN.
- Benefits: Enjoy 25 days holiday, flexible working, and a competitive bonus scheme.
- Other info: Access to senior decision-makers and significant growth opportunities.
- Why this job: Shape the future of European commercial strategy in a leading market.
- Qualifications: Proven sales leadership in data or SaaS with experience in beverage alcohol.
The predicted salary is between 70000 - 90000 £ per year.
About Us: Now part of WGSN, the world's leading trend forecaster. IWSR is the global authority on beverage alcohol data and intelligence. For over 50 years the world's leading drinks businesses have trusted our data for their most important decisions. We work with the most senior commercial and strategy teams across the global beverage alcohol industry, covering 160 markets worldwide.
The Role: This is the most senior and most influential commercial leadership role in IWSR's European business. The European commercial team generates the lion's share of IWSR's global revenue. This role leads it. It is a genuine player‑coach position: you will lead and develop a team of five account managers and directors across Europe while personally owning two of IWSR's most strategically important European accounts. You report directly to the Chief Commercial Officer and play a key role in shaping how IWSR's European commercial function grows, retains, and deepens its client relationships in the years ahead.
What You Will Do:
- Lead and develop a team of five AMs and ADs across the EU commercial team
- Own and manage two named strategic accounts at C‑suite level, relationships, renewals, and growth
- Drive the European commercial forecast and deliver pipeline‑based revenue projections to the CCO
- Build a systematic approach to account growth, cross‑sell, expansion, and new logos
- Work closely with product and data teams to shape IWSR's European commercial proposition
- Play a key role in integrating IWSR's European commercial capability with the wider WGSN group
What We Are Looking For:
- Proven commercial sales leadership in data, research, information services, or SaaS
- Has sold data specifically, not consulting, marketing services, or software licenses
- Experience selling to beverage alcohol, FMCG, or consumer goods companies, or a clear understanding of brand owner structures
- Genuine player‑coach track record, led a team while personally owning strategic accounts
- Strong forecasting and pipeline management at director level
- C‑suite stakeholder credibility and experience maintaining senior relationships in complex, multi‑stakeholder organisations
- Pan‑European commercial experience
What We Offer:
- Competitive base with a 25% on‑target bonus
- The most commercially significant regional leadership role in the business, reporting directly to the CCO
- Real autonomy to shape and develop the European commercial function
- Direct access to the most senior decision makers across the global beverage alcohol industry
- Significant cross‑sell opportunity as IWSR deepens its integration with the WGSN group
Benefits:
- Generous time off: 25 days holiday plus bank holidays and a company‑wide end‑of‑year break.
- Flexible work environment: Hybrid working model with flexible hours.
- Comprehensive perks: Annual bonus scheme, pension, regular social events, and a volunteering policy.
- Growth opportunities: Lots of learning and development opportunities.
Commercial Director, Europe in London employer: IWSR Drinks Market Analysis Limited
IWSR, now part of WGSN, is an exceptional employer that offers a dynamic and supportive work culture, particularly for the Commercial Director role in Europe. With a competitive salary and a generous benefits package including 25 days of holiday, flexible working arrangements, and ample opportunities for professional growth, employees are empowered to thrive in their careers while making impactful contributions to the global beverage alcohol industry.
Contact Details:
IWSR Drinks Market Analysis Limited Recruitment Team
