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For Companies At a Glance
- Tasks: Lead consumer research and storytelling for Bevtrac, driving client engagement and insights.
- Company: Join IWSR, the global authority on beverage alcohol data and intelligence.
- Benefits: Enjoy 25 days annual leave, private healthcare, and a hybrid work model.
- Why this job: Be part of a successful product and make a real impact in the beverage industry.
- Qualifications: Strong analysis skills, project leadership, and experience in consumer insights required.
- Other info: Dynamic team environment with opportunities for innovation and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
IWSR is the global authority on beverage alcohol data and intelligence. For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science, with valuable on-the-ground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.
BEVTRAC
Bevtrac is a 15 market consumer usage and attitude study of beverage alcohol behaviour and contextual attitudes, reporting twice a year, with narrative and call-outs tied into the key trends coming out of the database research. Its twice-yearly outputs are market-level reports, a global management summary, and an interactive dashboard operating within the IWSR's Client Platform. Since launch in 2023, Bevtrac has become the most successful new product in IWSR's history, achieving strong uptake among IWSR's base of global beverage alcohol producer clients.
ROLE DESCRIPTION
We need an inspirational consumer research expert and storyteller to build on the success of Bevtrac so far and drive further client engagement and use cases. Bevtrac is one of the leading growth products of IWSR and is a major focus for the business in 2026. The role requires a combination of strong technical skills, initiative and working closely within a cross-functional insights team. Reporting to the Head of Consumer Insights you will have ultimate responsibility for the management and delivery of this vital syndicated asset.
Specific responsibilities include:
- Supervising and collaborating with a cross-functional team to create, field, analyse and deliver twice-yearly consumer insights reporting
- Contribution to overall company executive briefings for C-suite level within our key clients
- Working with the Group-level Data and IT teams, and external contractors to continue to improve the Bevtrac Dashboard and other user interfaces
- Working with the client advisory group to build improvements to the product and help increase usage levels among larger insights teams within the client base
- Leading the development and optimisation of the product in terms of possible new markets, new types of reporting and new questions.
Reporting to: Head of Consumer Insights
REQUIRED SKILLS AND EXPERIENCE
Candidates should have:
- Demonstrable analysis and project leadership skills within a consumer insights environment
- Advanced understanding of quantitative, survey research techniques and fieldwork processes
- Demonstrated track record in producing and delivering high quality consumer insight to inform business decisions
- Demonstrated track record of successful innovation and product development
- Ability to collaborate and motivate across a team and manage to strict deadlines
- Creative problem-solving skills
- Experience in successful product development and stakeholder engagement
- Demonstrable client relationship management experience at a senior level
- People management skills are essential, both directly and indirectly managing people
Benefits
In addition to a competitive salary, IWSR offers:
- 25 days annual leave
- 2 Volunteer days per year
- 3 weeks "Work from Anywhere"
- Private Healthcare - Vitality
- Life Insurance
- Hybrid work model - 3 days a week in our London office
Bevtrac Lead in London employer: IWSR Drinks Market Analysis Limited
Contact Detail:
IWSR Drinks Market Analysis Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Bevtrac Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for those interviews! Research the company and its products, especially Bevtrac. We want to see you shine by showing how your skills can drive client engagement and product development.
✨Tip Number 3
Show off your storytelling skills! When discussing your experience, frame it in a way that highlights your impact on consumer insights and project leadership. We love a good narrative that connects the dots.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always on the lookout for passionate individuals ready to make a difference.
We think you need these skills to ace Bevtrac Lead in London
Some tips for your application 🫡
Show Your Passion for Consumer Insights: When you're writing your application, let your enthusiasm for consumer research shine through! We want to see how your experience aligns with our mission at IWSR and how you can contribute to the success of Bevtrac.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Bevtrac Lead role. Highlight your relevant skills and experiences that match the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re the perfect fit for the role and how you can help drive client engagement.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at IWSR!
How to prepare for a job interview at IWSR Drinks Market Analysis Limited
✨Know Your Bevtrac Inside Out
Before the interview, make sure you thoroughly understand what Bevtrac is all about. Familiarise yourself with its purpose, the insights it provides, and how it fits into the broader IWSR strategy. This will not only show your genuine interest but also help you articulate how your skills can contribute to its success.
✨Showcase Your Storytelling Skills
As a consumer research expert, storytelling is key. Prepare examples of how you've turned data into compelling narratives in the past. Think about how you can present complex insights in an engaging way that resonates with clients, especially at the C-suite level.
✨Demonstrate Collaboration and Leadership
Highlight your experience in leading cross-functional teams. Be ready to discuss specific projects where you successfully collaborated with others to achieve a common goal. This role requires strong people management skills, so share how you've motivated teams and managed deadlines effectively.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of quantitative research techniques and fieldwork processes. Be prepared to discuss how you've applied these skills in previous roles, and think about any innovative approaches you've taken to improve consumer insights or product development.
