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For Companies At a Glance
- Tasks: Lead consumer research and storytelling for Bevtrac, driving client engagement and insights.
- Company: IWSR, the global authority on beverage alcohol data and intelligence.
- Benefits: Competitive salary, 25 days leave, volunteer days, private healthcare, and hybrid work model.
- Why this job: Join a leading growth product and make an impact in the beverage alcohol industry.
- Qualifications: Strong analysis skills, project leadership, and experience in consumer insights.
- Other info: Dynamic team environment with opportunities for innovation and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
IWSR is the global authority on beverage alcohol data and intelligence. For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science, with valuable on-the-ground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.
BEVTRAC
Bevtrac is a 15 market consumer usage and attitude study of beverage alcohol behaviour and contextual attitudes, reporting twice a year, with narrative and call-outs tied into the key trends coming out of the database research. Its twice-yearly outputs are market-level reports, a global management summary, and an interactive dashboard operating within the IWSR’s Client Platform. Since launch in 2023, Bevtrac has become the most successful new product in IWSR’s history, achieving strong uptake among IWSR’s base of global beverage alcohol producer clients.
ROLE DESCRIPTION
We need an inspirational consumer research expert and storyteller to build on the success of Bevtrac so far and drive further client engagement and use cases. Bevtrac is one of the leading growth products of IWSR and is a major focus for the business in 2026. The role requires a combination of strong technical skills, initiative and working closely within a cross-functional insights team. Reporting to the Head of Consumer Insights you will have ultimate responsibility for the management and delivery of this vital syndicated asset.
Specific responsibilities include:
- Supervising and collaborating with a cross-functional team to create, field, analyse and deliver twice-yearly consumer insights reporting
- Contribution to overall company executive briefings for C-suite level within our key clients
- Working with the Group-level Data and IT teams, and external contractors to continue to improve the Bevtrac Dashboard and other user interfaces
- Working with the client advisory group to build improvements to the product and help increase usage levels among larger insights teams within the client base
- Leading the development and optimisation of the product in terms of possible new markets, new types of reporting and new questions.
Reporting to: Head of Consumer Insights
REQUIRED SKILLS AND EXPERIENCE
Candidates should have:
- Demonstrable analysis and project leadership skills within a consumer insights environment
- Advanced understanding of quantitative, survey research techniques and fieldwork processes
- Demonstrated track record in producing and delivering high quality consumer insight to inform business decisions
- Demonstrated track record of successful innovation and product development
- Ability to collaborate and motivate across a team and manage to strict deadlines
- Creative problem-solving skills
- Experience in successful product development and stakeholder engagement
- Demonstrable client relationship management experience at a senior level
- People management skills are essential, both directly and indirectly managing people
Benefits
In addition to a competitive salary, IWSR offers:
- 25 days annual leave
- 2 Volunteer days per year
- 3 weeks "Work from Anywhere"
- Private Healthcare - Vitality
- Life Insurance
- Hybrid work model - 3 days a week in our London office
Bevtrac Lead employer: IWSR Drinks Market Analysis Limited
Contact Detail:
IWSR Drinks Market Analysis Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Bevtrac Lead
✨Tip Number 1
Network like a pro! Reach out to people in the beverage alcohol industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching IWSR and Bevtrac thoroughly. Understand their products and be ready to discuss how your skills can contribute to their success. We want you to shine!
✨Tip Number 3
Showcase your storytelling skills! When discussing your experience, frame it in a way that highlights your impact on consumer insights and product development. We love a good narrative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see what you bring to the table!
We think you need these skills to ace Bevtrac Lead
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for consumer research and storytelling shine through. We want to see how your passion aligns with the Bevtrac project and how you can contribute to its success.
Tailor Your Experience: Make sure to highlight your relevant skills and experiences that match the job description. We’re looking for specific examples of your analysis and project leadership skills, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy!
How to prepare for a job interview at IWSR Drinks Market Analysis Limited
✨Know Your Bevtrac Inside Out
Before the interview, make sure you thoroughly understand what Bevtrac is all about. Familiarise yourself with its purpose, the insights it provides, and how it fits into IWSR's broader strategy. This will not only show your genuine interest but also help you articulate how your skills can contribute to its success.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Bring along any relevant case studies or reports that highlight your experience with quantitative research techniques and consumer insights.
✨Demonstrate Team Collaboration
This position involves working closely with cross-functional teams, so be ready to share stories about successful collaborations. Highlight instances where you motivated team members or managed projects under tight deadlines, showcasing your people management skills and ability to work effectively in a team environment.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative problem-solving skills. Think of challenges you've faced in product development or client engagement and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate your innovative thinking.
