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- Tasks: Manage and optimise Google Ads campaigns while exploring new search opportunities.
- Company: Join iwoca, a dynamic fintech company supporting SMEs with innovative finance solutions.
- Benefits: Enjoy flexible working, medical insurance, generous holiday, and a learning budget.
- Why this job: Make a real impact on SMEs while developing your marketing skills in a supportive environment.
- Qualifications: 2-3 years of Google Ads experience and strong analytical skills required.
- Other info: Collaborative culture with excellent career growth and exciting company retreats.
The predicted salary is between 30000 - 45000 £ per year.
Hybrid in London. Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.
We’re looking to hire a Senior Paid Search Executive with experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video. This role could also suit someone currently working in a paid search or performance marketing agency who wants their first move inhouse and the chance to see the direct commercial impact of their work.
We envision the role breaking down into the following 3 areas:
- Campaign setup, management & hygiene
- Build a plan for driving sustainable growth through Bing Paid Search and contribute proposals for new channel tests such as ChatGPT Ads, YouTube and Google Demand Generation.
- Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.
- Ensure excellent account hygiene e.g. excluding irrelevant search terms & placements, addressing low ad relevance/quality score keywords, spotting opportunities for further account consolidation where keywords have low volume, improving ad extensions.
- Testing insights
- Support the creation, monitoring and analysis of landing page experiments, using Webflow to assist with on-site page changes.
- Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets.
- Support the channel lead in developing compelling text, image and video ads that reflects our brand tone and support channel objectives. Regularly share performance feedback.
- Monitoring & Reporting
- Monitor performance on a granular level across keywords, landing pages, search terms, creative assets etc.
- Report on channel performance to stakeholders on a regular basis using both in-platform and internal data.
- Set up dashboards for efficient test monitoring.
- Collaborate with Acquitech to ensure data accuracy in Looker.
Requirements
Essential:
- A minimum of 2-3 years hands-on experience with Google Ads.
- A strong understanding of the channel dynamics and metrics within Paid Search.
- Able to understand the importance of testing and capacity to learn to design and run A/B, multivariate, geographical test to drive campaign improvements.
- A data driven mindset with the ability to interpret complex data and translate it into actionable recommendations.
- Strong copywriting skills and an excellent eye for detail.
- A creative thinker with the ability to go beyond administrative repetitive tasks e.g. identify opportunities independently & be bold in raising them, be courageous to challenge channel lead if they believe a task could be approached differently etc.
- Naturally curious and keen to learn from the wider team.
- Strong communication skills, comfortable collaborating with stakeholders from diverse backgrounds and seniority levels.
- Well organised, able to effectively manage their time in accordance with priorities.
- Strong commercial acumen.
Preferred:
- Experience working with six-figure monthly budgets.
- Some experience working within Bing Ads.
- Experience in fintech or similar industry.
The salary
We expect to pay from £35,000 - £45,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.
The offices
We put a lot of effort into making iwoca a great place to work: Offices in London, Leeds, Frankfurt, and Berlin with plenty of drinks and snacks.
The benefits
- Flexible working.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.
And to make sure we all keep learning, we offer:
- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.
Senior Performance Marketing Executive: Paid Search employer: Iwoca
Contact Detail:
Iwoca Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Executive: Paid Search
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in paid search. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with Google Ads and how you can contribute to iwoca's mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Performance Marketing Executive: Paid Search
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Performance Marketing Executive role. Highlight your experience with Google Ads and any relevant achievements that showcase your skills in paid search. We want to see how you can bring value to our team!
Show Off Your Data Skills: Since this role is all about optimising campaigns and analysing performance, don’t forget to mention your data-driven mindset. Share examples of how you've used data to make decisions or improve campaign performance. We love a good story backed by numbers!
Be Creative in Your Approach: We’re looking for someone who thinks outside the box. When writing your application, feel free to show off your creative side! Whether it’s through compelling copy or unique ideas for campaigns, let us see how you can contribute to our innovative culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our awesome team at iwoca!
How to prepare for a job interview at Iwoca
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This role is all about optimising and scaling campaigns, so showcasing your hands-on experience will definitely impress.
✨Show Off Your Data Skills
Since this position requires a data-driven mindset, prepare to talk about how you've interpreted complex data in the past. Bring examples of how you've turned insights into actionable recommendations. If you can demonstrate your ability to analyse performance metrics and suggest improvements, you'll be ahead of the game.
✨Be Creative with Your Ideas
This role calls for a creative thinker, so don’t shy away from sharing bold ideas during your interview. Think about potential new channels like ChatGPT Ads or innovative testing methods you could propose. Showing that you're not just about the numbers but also about creative solutions will set you apart.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with thoughtful questions about the team, their goals, and how they measure success. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values. Plus, it gives you a chance to engage with the interviewers on a deeper level.