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- Tasks: Drive paid search growth and manage campaigns across Google, Bing, and emerging platforms.
- Company: Join iwoca, a dynamic fintech helping SMEs thrive with innovative finance solutions.
- Benefits: Flexible working, medical insurance, generous holiday, and a supportive culture.
- Why this job: Make a real impact on business growth while developing your skills in a fast-paced environment.
- Qualifications: 2-3 years of hands-on Google Ads experience and a data-driven mindset.
- Other info: Enjoy company retreats, learning opportunities, and a vibrant office culture.
The predicted salary is between 35000 - 45000 £ per year.
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.
This is a high-impact role where you’ll directly influence paid search growth at iwoca. We’re looking for a Senior Paid Search Executive with hands-on experience in Google Ads to support the overall management, optimisation, and scaling of our Paid Search channel. You’ll manage day-to-day Google campaigns, lead our growth strategy on Bing, and help drive expansion into new search opportunities such as ChatGPT Ads, YouTube, Display, and Google Demand Generation. You’ll work with a significant budget and help shape the future of paid search at iwoca.
Responsibilities
- Help build and execute growth plans beyond Google Search: drive sustainable growth on Bing and support expansion into new channels such as YouTube, Display, Programmatic and Google Demand Gen.
- Launch, optimise, and scale campaigns across Google Search, Performance Max, YouTube, and Bing.
- Maintain account hygiene: Collaborate with channel lead on implementing AI-driven solutions for increased automation in this area and more.
- Support testing and insights: design and analyse A/B, multivariate, and geo tests; run landing page experiments using Webflow and translate data into actionable improvements.
- Contribute to creative: assist in developing text, image, and video ads; share performance insights to improve campaigns.
- Monitor and report: track granular campaign performance, identify opportunities for improvement, build dashboards, and collaborate with Acquitech to ensure data accuracy.
Requirements
Essential
- Hands-on Google Ads experience: 2–3 years managing, optimising, and scaling campaigns; Bing Ads a plus.
- Paid Search expertise: strong understanding of channel dynamics, metrics, and what drives performance.
- Data-driven and analytical: interpret complex data, generate actionable insights, and optimise campaigns based on A/B, multivariate, or geo tests.
- Ownership and impact: manage day-to-day campaigns independently while contributing ideas to grow the channel.
- Creative and proactive: go beyond repetitive tasks, spot opportunities independently, and be confident in raising ideas or challenging approaches.
- Strong communication: collaborate effectively with stakeholders across functions and seniority levels.
- Attention to detail & copywriting: ensure ad copy, keywords, and creatives drive results.
- Organised and commercially aware: prioritise effectively and understand the business impact of campaigns.
Preferred
- Experience working with six-figure monthly budgets.
- Some experience working within Bing Ads.
- Experience in fintech or similar industry.
Whilst we welcome applications from all qualified candidates, please note that this particular position does not offer visa sponsorship. Candidates must be eligible to work in the UK independently.
Salary
We expect to pay from £35,000 - £45,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
Culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.
Office Locations
Offices in London, Leeds, Frankfurt, and Berlin with plenty of drinks and snacks.
Benefits
- Flexible working.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.
Learning and Development
A learning and development budget for everyone. Company-wide talks with internal and external speakers. Access to learning platforms like Treehouse.
Senior Paid Search Executive employer: Iwoca
Contact Detail:
Iwoca Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in paid search. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your hands-on experience with Google Ads and any creative strategies you've implemented.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at iwoca.
We think you need these skills to ace Senior Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Search Executive role. Highlight your hands-on Google Ads experience and any relevant achievements in paid search. We want to see how you can bring value to iwoca!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about helping SMEs and how your skills align with our mission. Don’t forget to mention your experience with Bing Ads and any creative campaigns you've worked on.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've interpreted complex data and optimised campaigns based on insights. This will show us that you can handle the analytical side of the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Iwoca
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This role is all about hands-on experience, so having concrete examples will show that you're the right fit.
✨Show Off Your Data Skills
Since this position requires a data-driven approach, prepare to talk about how you've interpreted complex data in the past. Bring examples of A/B tests or multivariate tests you've conducted, and be ready to explain how those insights led to actionable improvements in your campaigns.
✨Be Creative and Proactive
This role isn't just about managing campaigns; it's about spotting opportunities and being creative. Think of some innovative ideas you could bring to iwoca's paid search strategy. During the interview, don't hesitate to share these ideas and demonstrate your proactive mindset.
✨Communicate Effectively
Strong communication skills are key for this role, especially since you'll be collaborating with various stakeholders. Practice articulating your thoughts clearly and confidently. You might even want to prepare a few questions to ask during the interview to show your interest in the team and the company.