Senior Performance Marketing Manager - Maternity Cover in London

Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The Direct Acquisition team at iwoca is responsible for acquiring customers profitably across paid and organic channels. Now we need to build on those foundations and scale toward a 3x growth ambition across a multi-product offering that includes both flexi-loans and credit cards. We run conversion lift studies, work closely with data science on attribution, and make budget decisions based on predicted and incremental ROI, not vanity metrics.

Cares deeply about creative: We believe the ad is the targeting, and we're building a creative engine that spans creator partnerships, UGC, and AI-assisted production. We use AI tools daily for analysis, creative development, and workflow automation, and we expect you to do the same. But there's a lot more to go after with a credit card to bring to market, a creative engine to build, and a lot of room still to scale. You'll invest heavily in creative - particularly video and influencer marketing - building ads that actually cut through in a category where most ads look the same.

Strategy & Campaign Architecture

• Own Paid Social as a channel: set the vision, define the road map, allocate budget, and report on performance to leadership.
• Bring our credit card product to market through paid social: build the campaign strategy, creative approach, and measurement framework for a major product launch.
• Expand audience reach through content-led lead capture campaigns targeting out-of-market prospects to fuel top-of-funnel growth.
• We’ve validated a significant opportunity on TikTok, but other platforms such as LinkedIn and YouTube Shorts remain largely untapped.

Creative Strategy & Production

• Develop creative that actually stands out: paid social in financial services is full of generic stock imagery and safe messaging.
• Make a significant investment in video and influencer marketing: build relationships with creators who can speak authentically about business finance, and develop a pipeline that delivers volume without it becoming generic.
• Build a testing framework that connects creative concepts to commercial outcomes.
• Partner with the Brand team to make sure performance and brand creative reinforce each other rather than pulling in different directions.
• Partner with Data Science and the Acquitech team on attribution methodology, event architecture, and multi-step conversion tracking.

Leadership & Stakeholder Management

• Manage and develop a Performance Marketing Executive, coaching them on strategic thinking and commercial analysis while delegating clear operational ownership.
• Partner with Data Science, Engineering, Compliance, and Brand teams, while getting genuine strategic value from Meta and TikTok platform reps.
• You understand why platforms work the way they do, stay updated on algorithmic changes, and have an industry network for shared learning.
• You define experiments, draft business cases, and drive projects forward without waiting for explicit briefs.
• You pull your own data, build your own performance views, and think in terms of CLTV, ROI, and marginal returns.
• You already use AI tools meaningfully in your work - whether for creative analysis, reporting, workflow automation, or something we haven't thought of.

What You Bring:

• Proven track record of scaling paid social budgets based on measured commercial performance.
• Deep campaign architecture expertise on Meta (bidding strategies, audience signals, and creative interaction).
• Strategic creative capability connecting concepts to commercial hypotheses.
• Experience managing or coaching junior team members.
• Hands-on experience with TikTok advertising at scale.
• Fintech or financial services background.

The compensation is £70,000 - £90,000 (benchmarked regularly with quarterly performance reviews).

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the development of our team members. We value thought and skill diversity, and encourage people to explore new areas of interest, adopt better tools - including AI - and apply sound judgement so our products and decisions improve over time.

Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.

Medical insurance from Vitality, including discounted gym membership.

A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses.

A private GP service (separate from Vitality) for you, your partner, and your dependents.

25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.

A one-month, fully paid sabbatical after four years.

Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

3% Pension contributions on total earnings.

An employee equity incentive scheme.

Generous parental leave and a nursery tax benefit scheme to help you save money.

Electric car scheme and cycle to work scheme.