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- Tasks: Manage and optimise Google Ads campaigns while exploring new channels like Bing and ChatGPT Ads.
- Company: Join iwoca, a dynamic fintech helping SMEs thrive with innovative finance solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by supporting small businesses in their crucial moments.
- Qualifications: Some experience with Google Ads and a passion for digital marketing.
- Other info: Be part of a passionate team dedicated to driving success for SMEs.
The predicted salary is between 28800 - 43200 £ per year.
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.
We’re looking to hire a junior marketer with some experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video.
We envision the role breaking down into the following 3 areas:
- Campaign setup, management & hygiene
- Build a plan for driving sustainable growth through Bing Paid Search and support with proposals for all new channel tests; ChatGPT Ads, Youtube, Google Demand Generation etc
- Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.
Ensure excellent performance.
Performance Marketing Executive: Paid Search in London employer: Iwoca
Contact Detail:
Iwoca Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive: Paid Search in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Google Ads or any relevant projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in performance marketing and paid search strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Performance Marketing Executive: Paid Search in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When writing your application, let your enthusiasm for performance marketing shine through! Share any relevant experiences or projects that highlight your skills in Google Ads and your eagerness to learn more about paid search strategies.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific requirements of the Performance Marketing Executive role. Use keywords from the job description to demonstrate that you understand what we're looking for and how you fit into our mission.
Highlight Your Analytical Skills: Since this role involves optimising campaigns, it’s crucial to showcase your analytical abilities. Mention any tools or methods you've used to track performance and make data-driven decisions. We love candidates who can think critically about their marketing efforts!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Iwoca
✨Know Your Stuff
Make sure you brush up on your Google Ads knowledge. Familiarise yourself with the latest trends and features, especially around Bing and emerging platforms like ChatGPT Ads. Being able to discuss these topics confidently will show that you're proactive and genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past experiences where you've successfully managed or optimised paid search campaigns. Use metrics to back up your claims—numbers speak volumes! This will help demonstrate your capability and how you can contribute to iwoca's growth.
✨Understand the Company’s Mission
Dive into iwoca’s mission and values before the interview. Knowing how they support SMEs and their approach to finance will allow you to align your answers with their goals. It shows that you’re not just looking for any job, but that you’re genuinely excited about contributing to their mission.
✨Ask Smart Questions
Prepare thoughtful questions to ask at the end of your interview. Inquire about the team dynamics, upcoming projects, or how success is measured in the Performance Marketing team. This not only shows your interest but also helps you gauge if the company culture is the right fit for you.
