At a Glance
- Tasks: Lead marketing strategies to attract business owners and optimise our growth engine.
- Company: Join manda, a dynamic startup transforming the marketplace experience.
- Benefits: Enjoy flexible hours, medical insurance, 25 days holiday, and equity incentives.
- Other info: Opportunity for career advancement in an exciting early-stage venture.
- Why this job: Be the driving force behind innovative marketing in a fast-paced environment.
- Qualifications: 4+ years in marketing with a focus on growth and acquisition.
The predicted salary is between 45000 - 55000 £ per year.
Overview
As manda’s first marketing hire, you will build our growth engine to reach business owners considering selling.
You’ll create channels, test cost-effective strategies, and own the budget while collaborating with iwoca’s credibility and data infrastructure.
You’ll shape how sellers and buyers discover manda, turn website visitors into applicants, and help transform a two-sided marketplace into a scalable, evidence-based growth engine.
- Pay / Benefits
- Flexible working hours
- Medical insurance with Vitality
- 25 days holiday plus birthday and extra leave options
- Sabbatical after four years
- Equity incentive
- Pension contributions (3%)
Responsibilities
- Identify and test direct channels (paid search, paid social, organic, direct response) and discontinue non-viable ones
- Own budget allocation and prioritize high-impact channels with fast learning
- Write and optimize copy for ads and landing pages; iterate based on owner responses
- Test offline approaches (mail, email) and evaluate their impact
- Earn trade press coverage to generate inbound interest
- Establish unit economics by measuring CPA per seller mandate per channel
- Define lead value and conversion proxy for long sales cycles
- Set up attribution and reporting to trace customers to the contributing channel
- Turn the manda website into a higher-converting asset, clarifying the process and differentiation
- Support acquisition of credible buyers post-seller supply expansion
- Collaborate with product/engineering on conversion steps you don’t own
- Operate with a bias for action in an early-stage venture with ambiguity
- Key requirements
- 4+ years in acquisition, growth or generalist marketing in startup/scale-up/new venture
- M&A, marketplace or two-sided experience with supply constraints
- Comfort with long, low-frequency, high-value conversions
- Numerate and data-literate; owns measurement and funnels
- Hands-on approach; writes copy, briefs pages, sets up tracking, pulls reports
- Experience driving applications or sign-ups into a live product journey
- Commercial thinker with ability to navigate ambiguity in a start-up
- Bonus: regulated/financial services marketing, offline direct response, and direct mail
- Hands-on with Hub Spot, GA4 or similar, and SQL or Looker
- commercial mindset
- bias for action
- data-driven decision making
- Hub Spot
- SQL
Marketing Manager - Manda in London employer: iwoca
At iwoca, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our vibrant work culture fosters growth and creativity, empowering employees to make impactful decisions that drive the success of small businesses. With a commitment to professional development and a focus on leveraging cutting-edge technology, we offer a unique opportunity for individuals to thrive in the dynamic fintech landscape of London.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Manda in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for iwoca and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like iwoca are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with iwoca on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at iwoca. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Manda in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit iwoca. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of iwoca:Show us that you’ve done your homework! In your application, briefly mention what you admire about iwoca’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at iwoca
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at iwoca will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At iwoca, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
