Growth Product Manager

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The DE Acquisition Tech team is building the systems, models, and user experiences that drive iwoca’s customer growth in Germany. The team covers the full journey from first contact to submitted loan application, ensuring potential customers receive relevant outreach, smooth onboarding, and a clear understanding of how iwoca helps their business. You’ll be joining at an early stage, with the opportunity to help define how the team operates and contribute to future hiring as we scale. The squad includes a front end engineer, data scientist and data engineer, giving you the capability to turn insight into product and marketing outcomes quickly and iteratively.

This role sits at the intersection of product, growth, customer experience, and data. You will own acquisition and activation outcomes for the German market, identifying opportunities, defining hypotheses, and working with engineering and data to design, build, test, and iterate on product-led growth initiatives. You’ll define hypotheses, build experiments, and own initiatives that improve how German businesses first engage with iwoca. You will be accountable for measurable impact on acquisition and conversion, bringing ideas to life through rigorous insight, strong customer empathy, and practical delivery, while also contributing to the long-term vision and operating cadence of this new team.

Market and problem understanding

• Deeply understand the German SME lending landscape, customer needs, and competitive context.
• Translate market and customer insight into clearly defined product problems and prioritised opportunities.
• Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers.

Product build and optimisation

• Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys.
• Work with marketing, sales and introducer teams to evolve website content, sign-up flows, and decisioning logic to increase conversion.
• Influence future team capability by helping define priorities, roles, and processes as we scale.

Experimentation and insight

• Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows.
• Identify opportunities using first-principle reasoning supported by data, customer research, and funnel analysis.

Cross-functional collaboration

• Lead cross-functional initiatives, aligning engineering, data, marketing, and commercial stakeholders around clear goals, hypotheses, and success metrics.
• Translate business goals into testable hypotheses and actionable product briefs.
• Help establish the operating rhythm, rituals, and roadmap processes for this new team.

The requirements

• Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes.
• Fluency in German and strong written communication skills tailored to customer-facing environments.
• Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
• Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic.
• Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.

Bonus

• Experience in fintech, lending, B2B SaaS, or regulated products.
• Experience working with data science teams or involvement in modelling projects.
• Knowledge of the German SME ecosystem or B2B financial products.
• Experience working in or helping build newly formed teams.

The salary

We expect to pay from £60,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work: Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. Events and clubs, like bingo, comedy nights, football, etc.

The benefits

• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.
• Company-wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.