Product Strategy Analyst - New Applications Team

We’re looking for a Product Strategy Analyst. You’ll shape how new customers move from initial interest to receiving a lending offer. You’ll use data, structured experimentation, and commercial judgement to influence decisions about conversion, risk, and customer value.

The New Applications team owns the customer journey from the moment a business begins an application to the moment they receive a loan offer. The team decides what information to request from the customer and how to assess it, and continuously improves the design of the user experience to increase conversion from awareness to funding. The team directly influences commercial outcomes, such as lending capacity and long-term portfolio quality, and takes informed risks to improve them.

As a Product Strategy Analyst, you’ll lead analytical and strategic projects that shape how new customers move through iwoca’s application and assessment process. You’ll identify opportunities within the sign‑up funnel, plan and perform experiments to inform changes to the product or flow, and help to implement and monitor those changes. Projects may include increasing automation in document assessment or testing new approaches to collecting richer information during sign‑up. You’ll work closely with engineers, designers, data scientists, and credit stakeholders to turn ideas into shipped changes. Your analysis will inform how we assess potential customers with different credit models. You’ll enjoy tremendous freedom to identify and run end-to-end projects that make iwoca successful, with the autonomy to decide where to focus and how to shape your impact and growth.

Strategy and design
You’ll develop our lending strategy and our assessment process. You’ll examine how we assess new customers - including document requirements, third‑party data sources, and internal signals - and recommend changes that improve decision speed and robustness. You’ll consider trade‑offs explicitly: customer friction versus information richness, speed versus accuracy, automation versus manual review.

Experimentation and optimisation
You’ll analyse performance across the application funnel to spot drop‑off and inefficiency, then design and evaluate well‑structured experiments to test alternative journeys. You'll use statistical thinking to make assumptions explicit, interpret results correctly, and uphold strong internal standards for how evidence is generated, communicated, and used.

Cross‑functional collaboration
You’ll work with Engineering, Design and Data Science colleagues to scope and sequence changes, ensuring that proposals are feasible and aligned with wider priorities. You’ll present analyses and recommendations to senior stakeholders, making uncertainty explicit and clarifying expected commercial impact.

Essential requirements:

• Experience in a strategy, analytics, product, finance, or consulting role and using data to inform commercially‑meaningful decisions.
• Quantitative background in a STEM discipline (degree or equivalent), such as mathematics, statistics, physics, or engineering.
• SQL fluency querying and analysing large production datasets.
• Critical thinking mindset that identifies assumptions early, examines problems rigorously, and proposes well‑reasoned improvements to product, policy, or process.
• Clear communication and the ability to frame statistical results for commercial decision‑makers, clarify assumptions for technical peers, and connect both to action.

Bonus:

• Experience designing, running, and interpreting controlled experiments, including A/B tests, to inform product or policy decisions.
• Experience working closely with engineering or data science teams to deploy analytical insights into production systems.
• Experience analysing and improving customer journeys, balancing conversion, risk, and long-term value.
• Experience using Python or similar tools to structure analyses, prototype models, or automate workflows.

The salary
We expect to pay from £60,000 - £75,000 for this role. But, we’re open‑minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The benefits
Flexible working hours. Medical insurance from Vitality, including discounted gym membership. A private GP service (separate from Vitality) for you, your partner, and your dependents. 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. A one‑month, fully paid sabbatical after four years. Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. 3% Pension contributions on total earnings. An employee equity incentive scheme. Generous parental leave and a nursery tax benefit scheme to help you save money. Electric car scheme and cycle to work scheme. Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer: A learning and development budget for everyone. Company‑wide talks with internal and external speakers. Access to learning platforms like Treehouse.