At a Glance
- Tasks: Design and manage our website's visual identity, creating stunning layouts and graphics.
- Company: Join iwoca, a leading fintech empowering small businesses with flexible finance solutions.
- Benefits: Enjoy flexible hours, medical insurance, generous holiday, and a learning budget.
- Other info: Collaborative culture with opportunities for growth and exciting company retreats.
- Why this job: Make a real impact on SMEs while working with cutting-edge design tools and AI.
- Qualifications: Strong design skills, HTML/CSS knowledge, and a passion for innovative web design.
The predicted salary is between 50000 - 80000 £ per year.
The company
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The team
The Website team sits within the Brand team and is part of the wider Direct Acquisition team, which also includes Sales and Performance Marketing. The Brand team is relatively new and is tasked with ensuring we show up consistently, with authority and credibility. It’s also responsible for creating demand at the top of the funnel, as well as empowering marketing, sales, and the wider business.
The role
We’re looking for an experienced web designer to own and steward the visual identity of our public‑facing website, ensuring it looks great, showcases our brand, supports our marketing strategy, and reflects our position as one of the UK’s leading fintechs. You’ll be responsible for bringing our brand to life online. You’ll manage and evolve our website design system, while also designing ad‑hoc layouts, pages and graphics. We use Webflow to build and manage our website, so you will be expected to become proficient using this platform. However, you don’t necessarily need direct experience with Webflow – existing HTML and CSS skills will be most useful here.
- Drive our site’s visual identity
- Design and implement reusable components and page templates that empower other team members to create their own pages
- Get into the nitty‑gritty of our design system, making key decisions on everything from fonts to layouts
- Lead on elevating and upholding our brand narrative
Collaboration and growth
- Bring our new products and ventures to market, working with teams across the business to tell their story
- Work with analysts to uncover quantitative and qualitative insights that inform design decisions
- Tap into the community of iwoca designers and frontend engineers to work on solutions and develop your skillset
Example projects
- Designing a high‑impact page for an ad campaign
- Building a new reusable page component for marketers to add to their landing pages
- Creating compelling data visualisations for a press release
- Using customer research to design a new calculator
Requirements
- You apply core design principles confidently and creatively
- You have a good understanding of HTML and CSS
- You have a systematic approach to design, and enjoy making things organised and structured
- You can balance commercial, resource and technical constraints
- You actively experiment with AI in your design and implementation workflows, whether that’s through AI‑assisted development (Claude Code, Codex, or similar), AI‑powered design tools (Figma, MCP or similar), or both. We’re looking for someone who’s curious about how AI changes design engineering and can help drive adoption across the team.
Bonus
- Strong Figma knowledge
- Experience building and maintaining websites in Webflow
- Experience developing a design system
- Basic JavaScript or TypeScript knowledge
- Experience using animation in design
- Experience working in the B2B or finance space
The salary
We expect to pay from £50,000 – £80,000 for this role. But we’re open‑minded, so definitely include your salary goals with your application.
The culture
At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence‑based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We’re a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.
The offices
Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. Events and community‑led groups, including running groups, padel, and monthly ping‑pong and pool competitions.
The benefits
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one‑month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle‑to‑work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
Learning & Development
A learning and development budget for everyone. Company‑wide talks with internal and external speakers. Access to learning platforms like Treehouse.
Useful links
iwoca benefits & policies
Interview welcome pack
Web Designer - Marketing in London employer: Iwoca Ltd
At iwoca, we pride ourselves on being an exceptional employer that champions innovation and personal growth. Our vibrant London office fosters a collaborative culture where the best ideas thrive, supported by flexible working hours, comprehensive benefits including medical insurance and generous leave policies, and a commitment to employee development through learning budgets and company retreats. Join us in making a meaningful impact on SMEs while enjoying a dynamic work environment that values your contributions and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Web Designer - Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iwoca Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iwoca Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iwoca Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iwoca Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web Designer - Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iwoca Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iwoca Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iwoca Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iwoca Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iwoca Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iwoca Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
