Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic team to drive acquisition strategies and optimise customer journeys.
- Company: Join iwoca, a fast-growing fintech empowering SMEs with flexible finance solutions.
- Benefits: Enjoy flexible hours, generous holiday, medical insurance, and a learning budget.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on the growth of SMEs in Germany while developing your skills.
- Qualifications: Strong commercial mindset, analytical skills, and fluency in German required.
The predicted salary is between 60000 - 80000 £ per year.
The company helps small businesses move fast by providing flexible and responsive finance solutions. iwoca has already supported 100,000 businesses with over £4 billion in funding, aiming to assist one million SMEs in their defining moments.
The Acquisition Strategy and Tech team is the growth engine for iwoca in Germany, bridging high-level commercial strategy and technical systems. The team focuses on:
- Strategic Growth & Analytics: Serving as the central hub for Direct Marketing and Sales channels, translating complex data into actionable strategies.
- Technical Infrastructure: Building and maintaining proprietary systems that drive German operations, optimising User Experience (UX) for small businesses.
- Operational Excellence: Connecting data-driven decision-making with real-world commercial impact.
This role sits at the intersection of commercial strategy, data, and technology. You will lead a high-performing team and own acquisition and activation outcomes for the German market, co-defining the growth strategy and partnering with engineering and data teams.
Market and problem understanding:
- Understand the German SME lending landscape and customer needs.
- Translate market insights into defined product problems and commercial opportunities.
- Inform targeting and segmentation strategies for Marketing and Sales.
Product build and optimisation:
- Own the roadmap for acquisition and onboarding.
- Work with marketing and sales to evolve website content and increase conversion.
- Influence future team capability by defining priorities and processes.
Experimentation and insight:
- Design, run, and interpret A/B tests across various tools and product flows.
- Identify opportunities using data and customer research.
Cross-functional collaboration:
- Manage and develop a team focused on acquisition strategy.
- Lead initiatives aligning engineering, data, marketing, and commercial stakeholders.
- Establish operating rhythms and roadmap processes for the team.
Requirements:
- Strong commercial mindset with experience in go-to-market strategy.
- Experience in growth strategy or analytical roles.
- Proven people management experience.
- Fluency in German and strong written communication skills.
- Strong analytical capability and experience with experimentation frameworks.
- Ability to work from first principles and thrive in ambiguity.
Bonus:
- Experience in fintech, lending, or B2B SaaS.
- Knowledge of the German SME ecosystem.
The culture: At iwoca, independent thinking and evidence-based decisions are prioritised. The company values learning and growth, providing autonomy to develop effectively.
The offices: Offices in London, Leeds, Berlin, and Frankfurt with community-led groups and events.
The benefits:
- Flexible working hours.
- Medical insurance and private GP service.
- 25 days’ holiday plus additional leave options.
- Paid sabbatical after four years.
- Access to counselling and therapy sessions.
- Pension contributions and employee equity incentive scheme.
- Generous parental leave and nursery tax benefit scheme.
- Electric car and cycle to work schemes.
- Company retreats and learning & development budget.
Strategy Lead - Acquisition (Germany) in London employer: Iwoca Ltd
Contact Detail:
Iwoca Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Lead - Acquisition (Germany) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent news. This will help you tailor your answers and show them you're genuinely interested in iwoca and the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role and keeping you top of mind for the hiring team.
We think you need these skills to ace Strategy Lead - Acquisition (Germany) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Strategy Lead role. Highlight your experience in growth strategy and analytics, and show how your skills align with iwoca's mission to support SMEs.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to include examples of how you've used analytics to drive growth in previous roles. We want to see your ability to turn complex data into actionable insights!
Demonstrate Team Leadership: As a lead, you’ll be managing a team, so share your experiences in coaching and developing others. Talk about how you’ve built culture and established operating rhythms in past teams – we love a good team player!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re keen on joining the iwoca family!
How to prepare for a job interview at Iwoca Ltd
✨Know Your Market
Before the interview, dive deep into the German SME lending landscape. Understand the challenges small businesses face and how iwoca's solutions can help them. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data-driven decision-making. Bring examples of how you've used analytics to drive growth or improve processes in previous roles. Highlight any A/B testing or experimentation frameworks you've worked with, as this is crucial for the Strategy Lead position.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with engineering, marketing, and data teams, share specific instances where you've successfully led cross-functional initiatives. Emphasise your ability to align diverse teams around common goals and how you’ve translated high-level strategies into actionable plans.
✨Emphasise Leadership Experience
As a potential lead, your ability to manage and develop a team is key. Prepare to discuss your leadership style, how you've built team culture, and any successful coaching experiences. Show that you can inspire and guide a newly formed team towards achieving measurable results.