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- Tasks: Manage and optimise Google Ads campaigns while exploring new channels like Bing and ChatGPT Ads.
- Company: Join iwoca, a dynamic fintech helping SMEs thrive with innovative finance solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on small businesses and help them succeed in their defining moments.
- Qualifications: Some experience with Google Ads and a passion for digital marketing.
- Other info: Be part of a passionate team driving change in the finance industry.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid in London. Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That’s why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it’s needed.
We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.
We’re looking to hire a junior marketer with some experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video.
We envision the role breaking down into the following 3 areas:
- Campaign setup, management & hygiene
- Build a plan for driving sustainable growth through Bing Paid Search and support with proposals for all new channel tests; ChatGPT Ads, Youtube, Google Demand Generation etc.
- Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.
Ensure excellent performance.
Performance Marketing Executive: Paid Search in London employer: Iwoca Ltd
Contact Detail:
Iwoca Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive: Paid Search in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Google Ads or any relevant projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in performance marketing and paid search strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Performance Marketing Executive: Paid Search in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you’re writing your application, let your enthusiasm for performance marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission of helping SMEs succeed.
Tailor Your Experience: Make sure to highlight any relevant experience you have with Google Ads or similar platforms. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps to break things down!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Iwoca Ltd
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your previous experiences with campaign management, optimisation techniques, and any specific results you've achieved. This will show that you’re not just familiar with the platform but can also leverage it effectively.
✨Show Your Passion for Performance Marketing
Demonstrate your enthusiasm for performance marketing by discussing recent trends or innovations in the field. Mention how you keep up with industry changes, like the rise of ChatGPT Ads or new features in Google Ads. This will highlight your proactive approach and genuine interest in the role.
✨Prepare Questions About Their Growth Strategy
Come prepared with insightful questions about iwoca's growth strategy, especially regarding their Paid Search initiatives. Ask about their current challenges or future plans for channels like Bing or YouTube. This shows that you’re thinking critically about how you can contribute to their goals.
✨Highlight Your Analytical Skills
Since the role involves optimising campaigns, be ready to discuss how you analyse data to make informed decisions. Share examples of how you've used analytics tools to improve campaign performance. This will demonstrate your ability to drive results through data-driven strategies.
