iwocapay Senior Strategy Associate in London

We're looking for a Senior Strategy Associate to join our iwocaPay team, focusing on Seller Acquisition and Activation. Sellers use iwocaPay to offer innovative trade credit and buy-now-pay-later solutions for business customers. Those sellers are essential to our success: we need them to offer iwocaPay to their customers, who in turn use us to spread the cost of their purchase, improving their cash flow and operational flexibility.

The company aims to empower one million businesses with the financial tools they deserve. We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower.

iwocaPay is a dynamic, fast-growing team of 40, organised into four squads. The Seller Activation Squad is a cross‐functional unit that owns seller onboarding, from how we first present iwocaPay to new sellers, to how they integrate it into their sales channels. The squad's work is highly data driven, supported by a Data and Analytics function that ensures both data access and integrity.

As the Senior Associate, you'll become an expert on the seller journey, using data to deepen the team's understanding of seller behaviour and performance while also owning the integrity of the data. You'll be an independent, strategically minded 'doer' who can take full ownership of your work, setting the bar for analytical rigour and turning insights into meaningful decisions.

The role will include:

• Strategic decision partnering & impact sizing: Proactively frame and size key commercial opportunities by building quantitative models that challenge assumptions, estimate returns, and define success.
• End-to-end data & infrastructure ownership: Own the seller data pipeline from source to consumption. You'll design data models and manage the data flow from our CRM to our warehouse and visualisation layer, making the seller journey measurable and scalable.
• Deep-dive insight & feature evaluation: Drive exploratory investigations into the broader seller dataset to uncover critical insights on performance, churn, and activation bottlenecks. You will also rigorously measure and interpret the impact of new features.
• Driving action & empowering operations teams: Translate your complex analyses into clear 'so what' insights that inform iwoca's business decisions. You will also partner with operational teams (Sales, Marketing, and Account Management) to provide the reliable data and reporting they need to execute on their strategic goals.

The requirements:

• 3+ years analytical experience working in a B2B environment supporting product, sales, marketing, or customer activation efforts, with a proven ability to independently manage a complex workload and set priorities.
• Expert proficiency in SQL, with hands‐on exposure to database management and data modelling.
• Experience with business intelligence or data visualisation tools (such as Looker, Tableau, Power BI), and comfort working across the full data stack.
• Exceptional talent for communicating ambiguous problems, connecting data to business outcomes, and translating findings for non-technical audiences.
• A growth mindset with a natural curiosity that helps you to spot, break down, and resolve complex problems, all while maintaining data quality and accuracy.

Bonus:

• Hands‐on experience with data pipeline tools like dbt and cloud data warehouses like Snowflake.
• Experience with Amplitude, Mixpanel, or other product intelligence platforms.
• Experience working with Hubspot, Salesforce, or other CRM platforms.
• A statistical background or experience setting up, running, and analyzing A/B tests and experiments.

The salary: We expect to pay from £55,000–£70,000 for this role. But, we're open minded, so definitely include your salary goals with your application.

The culture: At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The benefits:

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service for you, your partner, and your dependents.
• 25 days' holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.
• Company-wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.