Growth Marketing Performance Manager (Germany) - German speaking in London

The role involves owning and scaling a diverse channel mix for the German market. Reporting to the Team Lead Performance Marketing, you'll build new online channels from scratch such as Native Ads, Reddit Ads, and LinkedIn Ads, and manage direct placements with publishers relevant to our target audience. You'll drive conversion rate optimisation on our paid landing pages, turning traffic into leads. This is a role for someone who thrives on building things that don't yet exist. You're analytical, structured, and hands-on – and you bring the commercial instinct to know which bets are worth scaling.

What you can drive at iwoca:

• New Online Channels: Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads. Set up each channel from scratch – KPIs, measurement infrastructure, budget – and own performance end-to-end. Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn’t. Act as project lead for each new channel launch – coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation.
• Direct Placements: Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers. Own the commercial relationships end-to-end: negotiation, execution, and performance accountability.
• Conversion Rate Optimisation: Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads. Test relentlessly: if a variant doesn’t win, learn and move on – the roadmap is never short of ideas to try next. Use tools like Google Analytics, heat-mapping tools, and A/B testing platforms to support and confirm your findings. Work with design and copywriter to ship page iterations fast, informed by data rather than opinion.
• Processes and Optimisation: Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort. Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution. Balance efficiency with rigour: we automate where it makes sense, but we never skip the critical thinking. You question outputs, validate results, and own the quality of what goes live.

The requirements:

• Demonstrates curiosity to use and learn more about AI tools. You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use.
• 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
• Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations.
• Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
• A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet.
• Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
• Fluent in English (company working language).

Bonus:

• Experience in fintech, lending, or another regulated industry.
• Familiarity with offline attribution modelling.
• Experience working with or managing external media partners and publishers.

The salary: We expect to pay from £45,000 – £65,000 for this role. But, we're open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews.

The benefits:

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
• A one-month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.