At a Glance
- Tasks: Own and scale diverse marketing channels for the German market, driving conversion optimisation.
- Company: Dynamic fintech company with a focus on innovation and growth.
- Benefits: Flexible hours, medical insurance, generous holiday, and employee equity scheme.
- Other info: Join us for exciting company retreats and enjoy a supportive work culture.
- Why this job: Be a pioneer in building new marketing channels and make a real impact.
- Qualifications: 3-5 years in performance marketing, fluent in German and English.
The predicted salary is between 45000 - 65000 £ per year.
The role involves owning and scaling a diverse channel mix for the German market. Reporting to the Team Lead Performance Marketing, you will build new online channels from scratch such as Native Ads, Reddit Ads, and LinkedIn Ads, and manage direct placements with publishers relevant to our target audience. You will drive conversion rate optimisation on our paid landing pages, turning traffic into leads. This is a role for someone who thrives on building things that don't yet exist. You should be analytical, structured, and hands-on, with the commercial instinct to know which bets are worth scaling.
What you can drive at iwoca:
- New Online Channels: Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads. Set up each channel from scratch – KPIs, measurement infrastructure, budget – and own performance end-to-end. Experiment aggressively, measure honestly: scale what proves itself and stop what doesn’t. Act as project lead for each new channel launch – coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation.
- Direct Placements: Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers. Own the commercial relationships end-to-end: negotiation, execution, and performance accountability.
- Conversion Rate Optimisation: Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads. Test relentlessly: if a variant doesn’t win, learn and move on – the roadmap is never short of ideas to try next. Use tools like Google Analytics, heat-mapping tools, and A/B testing platforms to support and confirm your findings. Work with design and copywriter to ship page iterations fast, informed by data rather than opinion.
- Processes and Optimisation: Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort. Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution. Balance efficiency with rigour: automate where it makes sense, but never skip the critical thinking. Question outputs, validate results, and own the quality of what goes live.
The requirements:
- Demonstrates curiosity to use and learn more about AI tools. Comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use.
- 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
- Strong analytical skills – comfortable turning campaign data into clear decisions and recommendations.
- Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
- A builder mindset: energised by setting up channels and measurement frameworks where little or nothing exists yet.
- Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
- Fluent in English (company working language).
Bonus:
- Experience in fintech, lending, or another regulated industry.
- Familiarity with offline attribution modelling.
- Experience working with or managing external media partners and publishers.
The salary: We expect to pay from £45,000 – £65,000 for this role. But, we're open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates and run quarterly performance and salary reviews.
The benefits:
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
Growth Marketing Performance Manager (Germany) - German speaking employer: Iwoca Ltd
At iwoca, we pride ourselves on being an innovative employer that fosters a dynamic work culture where creativity and analytical thinking thrive. As a Growth Marketing Performance Manager in Germany, you'll enjoy flexible working hours, generous benefits including medical insurance and a unique sabbatical policy, and the opportunity to build new marketing channels from the ground up. We are committed to your professional growth, offering regular salary reviews and a supportive environment that encourages experimentation and learning.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Performance Manager (Germany) - German speaking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iwoca Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iwoca Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iwoca Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iwoca Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Performance Manager (Germany) - German speaking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iwoca Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iwoca Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iwoca Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iwoca Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iwoca Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iwoca Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
