Growth Marketing Lead - Insurance Venture

We're looking for a Growth Marketing Lead. This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to underserved SMEs across the UK.

The company believes in SMEs and that they deserve better than confusing jargon, slow and outdated customer experiences, and being caught out by hidden conditions and fees. Since 2012, iwoca has made finance fast, flexible, and fair for over 150,000 businesses. Now, we're doing the same for insurance, building a brand-new insurance business from the ground up to protect SMEs in the moments that matter most.

The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team works together:

• Customer‑obsessed: The team challenges itself to build insurance that its customers actually want, rather than what insurers simply want to sell.
• Curious & supportive: The team collaborates across disciplines to find creative solutions to complex problems in a safe and supportive environment.
• Motivated & humble: The team is motivated, fast‑paced and highly autonomous, celebrating wins and having fun along the way.
• Entrepreneurial & growth‑minded: The environment is ideal for someone who thrives on taking full ownership and is ready to roll up their sleeves and build.

The role includes:

• Strategy & Vision: You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys. Initially, this is a very hands‑on role where you will launch and manage campaigns across digital, partner, and offline channels.
• Execution & Scaling: Develop and optimise a multi‑channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail. Implement and manage lead nurturing workflows to guide prospects through the sales pipeline.

The requirements include:

• Essential: 8+ years of experience owning customer acquisition in a startup, scale‑up or venture environment, with responsibility for growth metrics and marketing spend.
• An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect.
• A highly data‑literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions.
• Hands‑on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert.
• Demonstrable expertise in marketing automation (HubSpot strongly preferred).

Bonus: Experience in fintech or insurtech. Hands‑on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite.

The salary is expected to be from £80,000 - £100,000 for this role. We’re open-minded, so definitely include your salary goals with your application.

The culture at iwoca prioritises learning and growth, giving people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better.

The offices are located in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. Events and community‑led groups are available, including running groups, padel, and monthly ping‑pong and pool competitions.

The benefits include:

• Flexible working hours.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service for you, your partner, and your dependents.
• 25 days’ holiday per year, an extra day off for your birthday, and unlimited unpaid leave.
• A one‑month, fully paid sabbatical after four years.
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
• 3% Pension contributions on total earnings.
• An employee equity incentive scheme.
• Generous parental leave and a nursery tax benefit scheme.
• Electric car scheme and cycle to work scheme.
• Two company retreats a year.

To ensure continuous learning, we offer a learning and development budget for everyone, company‑wide talks with internal and external speakers, and access to learning platforms like Treehouse.