Senior Performance Marketer - Marketing (German speaking)

Overview

Senior Performance Marketer – Marketing (German speaking)

We’re looking for a Senior Performance Marketing Manager with at least 8 years of hands-on experience in paid search or paid social. This role requires a strategic thinker who can take full ownership of our paid channels, driving growth through continuous testing and optimization. You should bring a strong analytical mindset, with the ability to manage budgets effectively and make data-driven decisions to improve performance. Collaboration is key, as you\’ll work closely with other teams and mentor junior performance marketing colleagues.

Responsibilities

• Strategy & Optimization: Development and execution of the semi-annual channel strategy in alignment with overarching company objectives; responsibility for budget planning, forecasting, and achievement of performance targets (CLTV, ROAS); design, prioritization, and evaluation of A/B tests to drive continuous performance improvements; in-depth data analysis to identify growth opportunities and efficiency levers.
• Performance Accountability: Full responsibility for campaign performance and the quality of weekly and monthly reporting; management and adjustment of bidding strategies (e.g. tROAS, tCPA) to maximize ROI; proactive campaign management based on performance data and strategic priorities.
• Mentorship & Collaboration: Share knowledge with the team and enable juniors to develop; close collaboration with SEO, CRM, Web, Design to ensure a holistic marketing strategy; main point of contact for the concept and briefing of new creatives.
• Stakeholder Management: Regular communication of performance, learnings, and strategic plans to the team lead and other stakeholders.

Requirements

Essential

• 5–8 years of solid experience in performance marketing with a proven track record of scaling Paid Search and Paid Social campaigns.
• Deep strategic understanding of auction dynamics, bidding strategies, audience segmentation, and attribution models.
• Excellent analytical skills and experience working with large datasets and visualization tools (e.g, Looker).
• Experience in planning and evaluating complex A/B tests.
• Ability to think strategically while remaining hands-on in execution.
• Fluency in German is required.

Bonus

• Experience mentoring less experienced colleagues.
• Relevant background in fintech or lending.

Salary & Benefits

The role offers a salary from £60,000 – £75,000. We’re open to salary goals with applications and routinely benchmark salaries against market rates, with quarterly performance and salary reviews.

Culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

Benefits

• Offices in London, Leeds and Frankfurt.
• Events and clubs, like bingo, comedy nights, yoga classes, football…
• Two company retreats a year, with destinations such as France, Italy, Spain and beyond
• Plenty of drinks and snacks in our offices.
• Medical insurance from Vitality, including discounted gym membership
• 25 days’ holiday, an extra day off for your birthday and the option to buy or sell an additional 5 days of annual leave
• Instant access to emotional and mental health support with our partner, Spill
• Share options
• Generous maternity and paternity leave
• A nursery tax benefit scheme to help you save money
• Paid volunteering day to support your chosen charity
• Extra leave for travel or study
• One-month fully paid sabbatical after 4 years
• Cycle-to-work scheme
• Electric car scheme
• L&D budget for everyone, including a book budget
• Company-wide talks with internal and external speakers
• Access to learning platforms like Treehouse for coding