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For Companies At a Glance
- Tasks: Launch and optimise performance marketing campaigns on Google Ads and Meta Ads.
- Company: Join iwoca Deutschland, a fintech innovator empowering small businesses across Europe.
- Benefits: Competitive salary, medical insurance, generous holiday, and learning opportunities.
- Why this job: Make a real impact in the fintech space while growing your marketing skills.
- Qualifications: 1-2 years of experience in performance marketing with a data-driven mindset.
- Other info: Enjoy company retreats, staff perks, and a vibrant team culture.
The predicted salary is between 30000 - 45000 £ per year.
Overview
Junior or Mid-Level Performance Marketer – Marketing (Germany) at iwoca Deutschland. We’re building a world where every small business can thrive, combining technology, data science, and human understanding to make finance feel accessible. We provide fast, flexible funding to small businesses across Europe and are scaling our in-house marketing function.
Responsibilities
- Set up new campaigns and ad groups in Google Ads and Meta Ads based on strategic decisions.
- Monitor campaign performance and budgets daily to quickly detect anomalies or spend variances.
- Execute bulk edits and uploads using Google Ads Editor.
- Conduct ongoing keyword research and hygiene, including analyzing search term reports and adding negative keywords.
- Prepare and format weekly performance reports to support strategic decision-making.
- Assist with in-depth analyses by providing and preparing relevant data.
- Ensure Looker dashboards are functional and up to date.
- Research competitor ads and market trends for inspiration.
- Support the creation of creative briefs for new ad assets and upload/organize new creatives across platforms.
- Execute and monitor A/B tests (e.g., ad assets, audiences, landing pages) according to plan.
Qualifications
- You have 1-2 years of experience managing performance marketing campaigns, specifically in Paid Search and Paid Social.
- You are proficient with Google Ads, Meta Ads Manager, and Google Analytics to manage, analyze, and optimize campaigns.
- You use data to drive decisions with a keen eye for detail and flawless execution.
- You possess a growth mindset and seek opportunities to learn and improve.
- You take initiative and ownership of your work, delivering high-quality results.
Bonus
- Expertise with Google Ads Editor
- Relevant experience in fintech or lending
Compensation & Benefits
- Salary range from £30,000 to £45,000, with consideration for salary goals during application.
- Medical insurance, generous holiday, pension or equivalent, and other wellbeing benefits.
- Company events, offs ite offices, and learning opportunities (L&D budget, external speakers, access to learning platforms).
- Two company retreats per year and various staff perks (cycle-to-work, charity day, sabbatical options after four years).
Location
Germany (Iwoca Deutschland). This role focuses on Paid Search and Paid Social channels within the German market.
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Junior or Mid-Level Performance Marketer - Marketing (Germany) employer: iwoca Deutschland
Contact Detail:
iwoca Deutschland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior or Mid-Level Performance Marketer - Marketing (Germany)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research the company and its marketing strategies so you can discuss how you’d fit into their plans.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Junior or Mid-Level Performance Marketer - Marketing (Germany)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Junior or Mid-Level Performance Marketer. Highlight your experience with Google Ads and Meta Ads, and don’t forget to mention any relevant campaigns you've managed. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your growth mindset fits with our mission at StudySmarter. Keep it concise but engaging – we love a good story!
Showcase Your Data Skills: Since data-driven decisions are key in this role, make sure to showcase your analytical skills. Mention specific tools you’ve used, like Google Analytics, and any successful campaigns where you’ve used data to optimise performance. We’re all about those numbers!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at iwoca Deutschland
✨Know Your Tools
Make sure you're familiar with Google Ads, Meta Ads Manager, and Google Analytics. Brush up on how to set up campaigns, monitor performance, and execute bulk edits. Being able to speak confidently about these tools will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've monitored campaign performance and made adjustments based on your findings. This will demonstrate your keen eye for detail and your ability to optimise campaigns effectively.
✨Research is Key
Before the interview, take some time to research iwoca Deutschland and their competitors. Understand their marketing strategies and be ready to discuss what you find. This shows initiative and a genuine interest in the company and its mission.
✨Prepare for A/B Testing Questions
Since A/B testing is part of the role, be prepared to talk about your experience with it. Think of specific examples where you tested different ad assets or audiences, and what the outcomes were. This will highlight your hands-on experience and strategic thinking.
