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- Tasks: Manage creative processes for Paid Social campaigns across Meta, LinkedIn, and TikTok.
- Company: Join iwoca, a dynamic fintech supporting SMEs with innovative technology.
- Benefits: Flexible working, medical insurance, generous holiday, and professional development opportunities.
- Why this job: Be part of a team that drives growth and creativity in performance marketing.
- Qualifications: Passion for storytelling, strong copywriting skills, and a keen eye for detail.
- Other info: Enjoy a vibrant office culture with snacks, drinks, and regular company retreats.
The predicted salary is between 30000 - 40000 £ per year.
Hybrid in London. Small businesses move fast and need flexible, responsive finance. iwoca supports SMEs with smart technology, data science and five-star customer service to help business owners act with speed, confidence and control when needed. We’ve helped 100,000 businesses with more than £4 billion in funding, and our mission is to support one million SMEs in their defining moments.
The Performance Marketing team sits within the Direct Acquisition team, alongside sales and brand. We support top-of-funnel growth of our core lending business across offline and online channels from Mail to Search and Social.
We’re looking to hire a junior marketer to manage our Paid Social creative process and work with the Senior Paid Social Manager to scale the channel across multiple platforms. The role supports growth and expands our winning creative strategy. You’ll help run campaigns across Meta, LinkedIn and TikTok, manage a pipeline of new creative with in-house and agency resources, and help identify opportunities to drive customer growth via paid media.
The role is expected to break down into two main areas:
- Owning paid social creative pipeline
- Work with the Senior Paid Social Manager to define the overall creative strategy in the channel, translate customer insights into clear creative direction.
- Own the pipeline of new creative with in-house designers and external agency resources, with support from the Senior Paid Social Manager.
- Collaborate with contacts at Meta, LinkedIn and TikTok to monitor creative fatigue and inform launch strategy.
- Coordinate with the Brand & Design function to align creative with evolving brand strategy.
- Track competitors across digital channels to ensure the creative strategy is informed by wider industry benchmarks.
- Campaign management and optimisation
- Build and manage campaigns across Meta, LinkedIn and TikTok Ads Manager.
- Monitor and optimise performance across platforms, assets and landing pages.
- Report channel performance weekly/monthly to the wider team.
- Own dashboards in Looker and use channel data for efficient test monitoring.
- Explore new opportunities to enhance performance marketing beyond the current channel.
Requirements
Essential
- A love of storytelling and a passion for social content, and the ability to translate ideas into reality.
- A creative thinker who can generate innovative ideas to drive new customer acquisition.
- Keen to learn from the wider team.
- Strong copywriting skills and an excellent eye for detail.
- Ability to interpret complex data and translate it into actionable recommendations.
- Strong communication skills and comfort collaborating with stakeholders from diverse backgrounds and seniority.
- Well organized and able to manage time effectively against priorities.
- Strong commercial acumen.
Preferred
- Experience with social media creative, including partnerships with influencers and creators.
The salary
We expect to pay from £30,000 - £40,000 for this role. Please include your salary goals with your application. We benchmark salaries against market rates and conduct quarterly performance and salary reviews.
The culture
We prioritise a culture of learning, growth, and support, and invest in the professional development of our team. We value diversity of thought and skill, and encourage exploration of new areas to help us innovate and improve our products and services.
The offices
Offices in London, Leeds, Frankfurt and Berlin with plenty of drinks and snacks.
The Benefits
- Flexible working.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service for you, your partner, and dependents.
- 25 days’ holiday, an extra day off for your birthday, option to buy or sell up to five additional days, and unlimited unpaid leave.
- A one-month fully paid sabbatical after four years.
- External counselling and therapy sessions.
- 3% pension contributions on total earnings.
- Employee equity incentive scheme.
- Generous parental leave and nursery tax benefit.
- Electric car scheme and cycle to work.
- Two company retreats per year.
- To support ongoing learning, we offer a learning and development budget, company-wide talks, and access to learning platforms like Treehouse.
Compensation Range: £30K - £40K
Performance Marketing Executive: Paid Social in Harrow employer: iwoca Deutschland
Contact Detail:
iwoca Deutschland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive: Paid Social in Harrow
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at iwoca. LinkedIn is a goldmine for this. Drop them a message, ask about their experiences, and show genuine interest in what they do.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the team, share your ideas on paid social campaigns. Bring examples of your work or even mock-ups to demonstrate your storytelling skills and innovative thinking.
✨Tip Number 3
Be prepared to discuss data! Since the role involves interpreting complex data, brush up on how to translate numbers into actionable insights. Practice explaining your thought process clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the iwoca team and ready to dive into the world of performance marketing.
We think you need these skills to ace Performance Marketing Executive: Paid Social in Harrow
Some tips for your application 🫡
Show Your Passion for Social Content: When you're writing your application, let your love for storytelling and social media shine through. Share examples of how you've created engaging content or campaigns in the past – this will show us that you’re not just a marketer, but someone who genuinely cares about connecting with audiences.
Be Creative and Innovative: We want to see your creative side! Don’t be afraid to think outside the box in your application. Whether it’s a unique approach to a project or an innovative idea for a campaign, share your thoughts on how you can drive customer acquisition through fresh and exciting strategies.
Highlight Your Copywriting Skills: Strong copywriting is key for this role, so make sure to showcase your writing skills in your application. Use clear, concise language and pay attention to detail. This is your chance to demonstrate that you can communicate effectively and create compelling narratives.
Include Your Salary Goals: Don’t forget to mention your salary expectations in your application. We value transparency and want to ensure we’re aligned from the start. It’s a simple step that helps us understand your expectations and keeps the conversation open.
How to prepare for a job interview at iwoca Deutschland
✨Know Your Platforms
Make sure you’re familiar with Meta, LinkedIn, and TikTok. Understand their ad formats, audience targeting options, and how to optimise campaigns on each platform. This knowledge will show that you're ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your storytelling skills and creative thinking. Bring along any social media campaigns you've worked on, especially those that drove customer acquisition. This will demonstrate your ability to translate ideas into reality.
✨Data is Your Friend
Brush up on your data interpretation skills. Be ready to discuss how you’ve used data to inform campaign decisions in the past. Showing that you can turn complex data into actionable insights will impress the interviewers.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current marketing strategies and future goals. This not only shows your interest in the role but also your eagerness to contribute to the team’s success.
