Performance Marketing Executive: Paid Social in Harrow on the Hill

Hybrid in London. Small businesses move fast and need flexible, responsive finance. iwoca supports SMEs with smart technology, data science and five-star customer service to help business owners act with speed, confidence and control when needed. We’ve helped 100,000 businesses with more than £4 billion in funding, and our mission is to support one million SMEs in their defining moments.

The Performance Marketing team sits within the Direct Acquisition team, alongside sales and brand. We support top-of-funnel growth of our core lending business across offline and online channels from Mail to Search and Social.

We’re looking to hire a junior marketer to manage our Paid Social creative process and work with the Senior Paid Social Manager to scale the channel across multiple platforms. The role supports growth and expands our winning creative strategy. You’ll help run campaigns across Meta, LinkedIn and TikTok, manage a pipeline of new creative with in-house and agency resources, and help identify opportunities to drive customer growth via paid media.

The role is expected to break down into two main areas:

• Owning paid social creative pipeline
  • Work with the Senior Paid Social Manager to define the overall creative strategy in the channel, translate customer insights into clear creative direction.
  • Own the pipeline of new creative with in-house designers and external agency resources, with support from the Senior Paid Social Manager.
  • Collaborate with contacts at Meta, LinkedIn and TikTok to monitor creative fatigue and inform launch strategy.
  • Coordinate with the Brand & Design function to align creative with evolving brand strategy.
  • Track competitors across digital channels to ensure the creative strategy is informed by wider industry benchmarks.
• Campaign management and optimisation
  • Build and manage campaigns across Meta, LinkedIn and TikTok Ads Manager.
  • Monitor and optimise performance across platforms, assets and landing pages.
  • Report channel performance weekly/monthly to the wider team.
  • Own dashboards in Looker and use channel data for efficient test monitoring.
  • Explore new opportunities to enhance performance marketing beyond the current channel.

Requirements

Essential

• A love of storytelling and a passion for social content, and the ability to translate ideas into reality.
• A creative thinker who can generate innovative ideas to drive new customer acquisition.
• Keen to learn from the wider team.
• Strong copywriting skills and an excellent eye for detail.
• Ability to interpret complex data and translate it into actionable recommendations.
• Strong communication skills and comfort collaborating with stakeholders from diverse backgrounds and seniority.
• Well organized and able to manage time effectively against priorities.
• Strong commercial acumen.

Preferred

• Experience with social media creative, including partnerships with influencers and creators.

The salary

We expect to pay from £30,000 - £40,000 for this role. Please include your salary goals with your application. We benchmark salaries against market rates and conduct quarterly performance and salary reviews.

The culture

We prioritise a culture of learning, growth, and support, and invest in the professional development of our team. We value diversity of thought and skill, and encourage exploration of new areas to help us innovate and improve our products and services.

The offices

Offices in London, Leeds, Frankfurt and Berlin with plenty of drinks and snacks.

The Benefits

• Flexible working.
• Medical insurance from Vitality, including discounted gym membership.
• A private GP service for you, your partner, and dependents.
• 25 days’ holiday, an extra day off for your birthday, option to buy or sell up to five additional days, and unlimited unpaid leave.
• A one-month fully paid sabbatical after four years.
• External counselling and therapy sessions.
• 3% pension contributions on total earnings.
• Employee equity incentive scheme.
• Generous parental leave and nursery tax benefit.
• Electric car scheme and cycle to work.
• Two company retreats per year.
• To support ongoing learning, we offer a learning and development budget, company-wide talks, and access to learning platforms like Treehouse.

Compensation Range: £30K - £40K