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- Tasks: Lead innovative marketing initiatives to boost lead generation and drive growth across the sales funnel.
- Company: Join IWG, a leader in flexible working with over 3,500 locations globally.
- Benefits: Enjoy a dynamic work environment, opportunities for remote work, and a focus on sustainability.
- Why this job: Be part of a mission-driven company that values innovation and employee well-being.
- Qualifications: 5+ years in B2B marketing with strong analytical and project management skills required.
- Other info: Work with top brands like Amazon and Netflix while contributing to carbon-neutral workplaces.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced and results focused Senior Marketing Manager to own and enhance our lead generation efforts and drive growth through innovative marketing initiatives across the sales funnel with different audience types. This role will focus on increasing both paid and organic leads entering the core funnel, nurturing them at different touchpoints in alignment with sales, operational, and broader marketing teams. This role will own and design ‘playbooks’, own execution for independent workstreams or lead execution through other teams.
Key Responsibilities:
- Lead Generation: Increase the volume of leads entering the core funnel, both paid and organic, through proactive marketing strategies.
- Research & Insights: Conduct thorough research and gather insights to understand customer needs and identify market gaps, informing the development of targeted campaigns.
- Program Design & Execution: Design and lead the execution of proactive marketing programs and campaigns, taking complete ownership of initiatives in collaboration with sales, operational, and marketing teams.
- Stakeholder Engagement: Establish and maintain trustworthy relationships with key stakeholders, ensuring they are informed about the latest marketing activities and best practices relevant to our business and customer segments.
- Continuous Improvement: Continuously test, refine, and optimize marketing strategies and plans based on performance metrics and industry best practices.
Key Outputs:
- Development of Proactive Integrated Marketing Plans (IMPs) and messaging frameworks tailored to customer segments.
- Creation and implementation of effective go-to-market strategies that resonate with target audiences.
Key Metrics:
- Commercial Performance sale revenue
- Increase the volume of leads entering the funnel
- Improve core funnel conversion rates
- Customer Satisfaction: Enhance customer satisfaction and Net Promoter Score (NPS) through impactful marketing initiatives.
- Revenue Growth: Drive revenue and sales growth through effective lead generation and conversion strategies.
Qualifications:
- 5+ years’ experience in leading B2B marketing campaigns with a focus on lead generation.
- Based in an EU timezone (or west coast US, our largest market) to facilitate team collaboration and agency management.
- Strong analytical skills with the ability to derive insights from research and performance data.
- Excellent project management skills and experience collaborating across teams.
- Strong communication and interpersonal skills for stakeholder engagement.
- A results-oriented mindset with a track record of achieving commercial goals.
- Able to iterate activities pragmatically and also work back from wider visions with transformational ideas.
Senior Marketing Manager - Sales Funnel employer: IWG plc
Contact Detail:
IWG plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Sales Funnel
✨Tip Number 1
Familiarise yourself with the latest trends in lead generation and marketing strategies. This will not only help you understand the role better but also allow you to discuss innovative ideas during interviews, showcasing your proactive approach.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in B2B campaigns. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous marketing campaigns. Being able to articulate how you've driven lead generation and improved conversion rates will demonstrate your capability and results-oriented mindset.
✨Tip Number 4
Research IWG's current marketing initiatives and be ready to suggest how you could enhance their sales funnel. Showing that you've done your homework and have ideas tailored to their needs will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Manager - Sales Funnel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing campaigns, particularly focusing on lead generation. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the sales funnel and how your innovative marketing strategies can enhance lead generation. Mention your experience with stakeholder engagement and project management.
Showcase Analytical Skills: Provide examples of how you've used data and insights to inform marketing strategies. Highlight any tools or methodologies you’ve employed to derive insights from performance data.
Demonstrate Results Orientation: Illustrate your results-oriented mindset by sharing specific achievements related to revenue growth and customer satisfaction. Use quantifiable outcomes to strengthen your application.
How to prepare for a job interview at IWG plc
✨Showcase Your Lead Generation Expertise
Be prepared to discuss specific strategies you've implemented in the past to increase lead generation. Highlight any successful campaigns and the metrics that demonstrate your impact on sales funnels.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform marketing decisions. Discuss how you derived insights from research and performance metrics to optimise campaigns.
✨Emphasise Collaboration Experience
This position involves working closely with various teams. Share examples of how you've successfully collaborated with sales, operational, and marketing teams in previous roles to achieve common goals.
✨Prepare for Stakeholder Engagement Questions
Expect questions about how you build and maintain relationships with stakeholders. Be ready to provide examples of how you've communicated marketing activities and best practices to ensure alignment across teams.
