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For Companies At a Glance
- Tasks: As a Product Analyst, you'll analyse user behaviour and improve product performance using data insights.
- Company: Join IWG, a leader in flexible workspaces with over 3,400 locations worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional growth.
- Why this job: Be part of a data-driven culture that values your insights to enhance user experience and drive success.
- Qualifications: Bachelor's or Master's in Data Science or related field; 2-5 years in product analytics required.
- Other info: Ideal for those passionate about analytics and eager to influence product improvements.
The predicted salary is between 36000 - 60000 £ per year.
About the company
IWG has been at the forefront of the flexible workspace revolution for more than 30 years. We have made it possible for organisations and individuals everywhere to take a new approach to the traditional working day. We have over 3,400 locations across over 110 countries, allowing millions of people every day to have a great day at work.
Our customers are start-ups, small and medium-sized enterprises, and large multinationals, each with unique goals, people, and aspirations. They want workspaces and communities that match their needs. We provide them with choices through our portfolio of brands, including serviced offices (Regus, Spaces, HQ, Signature, and No18), commercial real estate brokerage, and managed office solutions.
Applications open to – Croatia, Serbia, Czech Republic, and UK
Role Purpose
As a Product Analyst, you will play a critical role in driving data-informed decision-making across our digital marketing and product teams.
Your primary focus will be leveraging Amplitude to uncover actionable insights about user behaviour, product performance, and feature adoption.
You will use this insight to feed into our Conversion Rate Optimisation (CRO) programme to improve website and app conversion rates, and downstream sales performance.
You will work closely with product owners, designers, and tech teams to translate complex data into clear recommendations that enhance user experience and support our marketing strategy.
This role involves implementing and managing Amplitude tracking and reporting across several global brands, with support from our dev and analytics agencies.
This position is ideal for someone passionate about analytics, curious about user journeys, and eager to influence product improvements through data.
Key responsibilities
- Work with our analytics agency and engineering teams to define necessary events to track across our platform, ensuring data quality and completeness.
- Leverage Amplitude to analyse user behaviour, product usage, and feature adoption across web and mobile platforms.
- Build and maintain dashboards, cohorts, funnels, and retention reports to support decision-making.
- Partner with marketing, analytics, and finance to define and track key performance indicators (KPIs).
- Conduct deep-dive analyses to identify opportunities for product improvements and growth.
- Translate complex data into clear, actionable insights and communicate findings to stakeholders.
- Help to ideate and design experiments (A/B tests) to validate hypotheses and measure impact on conversion and engagement rates.
- Collaborate with data, engineering, and analytics teams to ensure data quality and consistency.
- Advocate for a data-driven culture within the product organization by promoting best practices in analytics.
- Stay up to date with Amplitude’s evolving features and recommend new ways to enhance analytics capabilities.
- Deploy and manage Amplitude implementations across multiple websites and mobile apps, ensuring consistent tracking, event taxonomy, and data governance.
- Collaborate with stakeholders across the organization to understand their data needs and deliver precise data solutions. Provide training and support to ensure data is used effectively across teams.
Background and experience
- Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or a related field.
- 2–5 years of experience in product analytics, data analysis, or a related field.
- Experience using Amplitude for product insights, event tracking, and cohort analysis, or other similar product analytics platforms.
- Strong understanding of digital product metrics (e.g., activation, retention, engagement, conversion).
- Experience working with cross-functional teams including product, engineering, and design.
- Familiarity with SQL and programming languages such as Python or R is desirable.
- Experience with A/B testing tools, such as Optimizely.
- Understanding of event taxonomy design and analytics implementation best practices.
- Experience managing analytics across multiple digital platforms (web and mobile apps).
- Exposure to data visualization tools (e.g., Looker, Tableau, Power BI) is a plus.
- Experience with Google Analytics and Google Tag Manager.
- Strong knowledge of event tracking implementation and data validation techniques.
- Background in tech, SaaS, e-commerce, or mobile-first products is advantageous.
- Experience using AI to improve workflows and gain product analytics insights.
Desirable Skills
- Exceptional command of English in both written and spoken communication, with the ability to convey complex ideas clearly and professionally to all levels of the business.
- Strong commercial awareness and performance focus.
- Excellent time management and task planning skills.
- Ability to take initiative and solve problems independently.
- Constantly seeking to learn and improve efficiency.
- Operate with a positive attitude, contributing to our team-focused approach.
- Deliver high-quality work and meet or exceed expectations.
- Maintain a highly professional approach with colleagues and external parties.
Competencies
Bright, inquisitive, enthusiastic, helpful, self-motivated, organized, able to manage workload, build relationships, multi-task, demonstrate business awareness and a commercial approach, professionalism, attention to detail, collaboration, responsiveness, innovativeness, adaptability, and versatility.
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Product Analyst employer: IWG plc
Contact Detail:
IWG plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Analyst
✨Tip Number 1
Familiarise yourself with Amplitude and its features. Since this role heavily relies on leveraging Amplitude for insights, understanding how to navigate the platform and its capabilities will give you a significant edge during discussions with the hiring team.
✨Tip Number 2
Brush up on your SQL skills. The job description mentions familiarity with SQL as desirable, so being able to demonstrate your ability to query databases and extract meaningful data will show that you're ready to hit the ground running.
✨Tip Number 3
Prepare to discuss your experience with A/B testing. Since the role involves ideating and designing experiments, having concrete examples of past A/B tests you've conducted, including outcomes and learnings, will highlight your practical knowledge.
✨Tip Number 4
Showcase your ability to communicate complex data insights clearly. This role requires translating data into actionable recommendations, so practice explaining your analytical findings in a straightforward manner, as this will be crucial in interviews.
We think you need these skills to ace Product Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product analytics, particularly with Amplitude. Emphasise your skills in data analysis, A/B testing, and collaboration with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making and how your background aligns with IWG's goals. Mention specific projects where you've successfully used analytics to drive product improvements.
Showcase Your Technical Skills: Clearly outline your proficiency in SQL, Python, or R, as well as your experience with data visualisation tools. This will demonstrate your capability to handle the technical aspects of the role.
Highlight Soft Skills: Don't forget to mention your communication skills and ability to convey complex ideas clearly. IWG values a positive attitude and teamwork, so share examples of how you've contributed to team success in the past.
How to prepare for a job interview at IWG plc
✨Know Your Tools
Familiarise yourself with Amplitude and other analytics tools mentioned in the job description. Be prepared to discuss how you've used these tools in previous roles, particularly in relation to user behaviour analysis and product performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted deep-dive analyses in the past. Highlight specific instances where your insights led to actionable recommendations or improvements in product features or user experience.
✨Understand the Company’s Products
Research IWG's various brands and their offerings. Understanding their market position and customer base will help you tailor your responses and demonstrate your interest in the role and the company.
✨Communicate Clearly
Practice explaining complex data concepts in simple terms. Since the role involves communicating findings to stakeholders, being able to convey your insights clearly and effectively is crucial.
