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- Tasks: Lead marketing strategies to boost customer engagement and conversion rates.
- Company: Join a dynamic company focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options and a collaborative team culture.
- Why this job: Shape impactful marketing initiatives while mentoring a talented team.
- Qualifications: 10+ years in senior marketing roles, strong analytical and leadership skills required.
- Other info: Position available for candidates in EU or US timezones.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced and commercially focused Marketing Director to drive our marketing strategies and enhance customer engagement. This role requires a visionary leader who can align marketing initiatives with business objectives, leverage customer insights, and foster collaboration across teams to optimize our marketing efforts. The Marketing Director will play a crucial role in shaping our go-to-market strategies which improve conversion rates, awareness, NPS and upper funnel demand volumes, while ensuring customer satisfaction.
Key Responsibilities:
- Develop and Communicate Value Propositions: Craft compelling and customer-centric value propositions that resonate with our target audience and align with the company's strategic goals. Translate customer needs into features and benefits that drive engagement and conversion.
- Market Research and Insights: Lead comprehensive research initiatives to gather insights into customer needs, market trends, and competitive landscapes. Analyze data to identify market gaps and opportunities for growth, ensuring our marketing strategies are informed and relevant.
- Marketing Program Design and Execution: Design, implement, and manage integrated marketing programs with full ownership, ensuring alignment with sales, operational, and functional teams. Collaborate closely with cross-functional teams to create cohesive marketing campaigns that drive results.
- Stakeholder Engagement and Relationship Management: Establish and nurture trustworthy relationships with key stakeholders, particularly within the sales team. Keep stakeholders informed of ongoing marketing activities, industry best practices, and insights relevant to their customer segments.
- Continuous Improvement and Optimization: Regularly assess and refine marketing strategies and plans based on performance metrics and industry best practices. Implement A/B testing and data-driven approaches to optimize campaigns and enhance overall effectiveness.
- Team Leadership: Lead and mentor a high-performing marketing team focused on enterprise clients, existing customers, database marketing, and broker relationships. Foster a collaborative and innovative team culture that encourages creative thinking and continuous learning.
Qualifications:
- 10+ years’ experience in a senior marketing role, preferably with a focus on B2B sales funnels and customer engagement.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills, with a track record of building strong relationships with stakeholders.
- Experience leading and developing high-performing teams in a fast-paced environment.
- Based in an EU timezone (or the US, our largest market) to facilitate team collaboration and agency management.
If you are a strategic thinker with a passion for driving marketing excellence and delivering exceptional customer experiences, we invite you to apply for this exciting opportunity.
Marketing Director- Sales Funnel employer: IWG plc
Contact Detail:
IWG plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director- Sales Funnel
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B sales funnels. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the latest marketing tools and analytics platforms that can help optimise sales funnels. Being knowledgeable about these technologies will demonstrate your commitment to data-driven decision-making.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight how these strategies improved conversion rates or customer engagement, as this will showcase your ability to drive results.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and be ready to share your insights on how you could enhance their strategies. This shows your proactive approach and genuine interest in the role.
We think you need these skills to ace Marketing Director- Sales Funnel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly focusing on B2B sales funnels and customer engagement. Use specific examples that demonstrate your ability to drive marketing strategies and enhance customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your vision for the role of Marketing Director. Discuss how your skills align with the company's objectives and how you can contribute to improving conversion rates and customer satisfaction.
Highlight Analytical Skills: Emphasise your strong analytical skills in your application. Provide examples of how you've used data to inform marketing strategies and drive results, particularly in relation to market research and insights.
Showcase Leadership Experience: Detail your experience in leading and mentoring high-performing teams. Highlight any specific achievements that demonstrate your ability to foster a collaborative and innovative team culture.
How to prepare for a job interview at IWG plc
✨Showcase Your Strategic Vision
As a Marketing Director, it's crucial to demonstrate your ability to align marketing strategies with business objectives. Prepare examples of how you've successfully crafted and communicated value propositions in previous roles, and be ready to discuss how you would approach this at the company.
✨Highlight Your Analytical Skills
Given the emphasis on data-driven decision-making, come prepared to discuss specific instances where you've used market research and insights to inform your marketing strategies. Be ready to share how you've identified market gaps and opportunities for growth in the past.
✨Emphasise Team Leadership Experience
This role requires leading a high-performing marketing team, so be sure to highlight your experience in mentoring and developing teams. Share examples of how you've fostered a collaborative culture and encouraged creative thinking among your team members.
✨Prepare for Stakeholder Engagement Scenarios
Since building relationships with key stakeholders is vital, think of examples where you've successfully engaged with sales teams or other departments. Be ready to discuss how you kept stakeholders informed and involved in marketing activities, showcasing your interpersonal skills.
