At a Glance
- Tasks: Lead growth planning for new and existing markets using tech and AI insights.
- Company: Join IWG, the world's largest flexible workspace provider with a mission to enhance work-life balance.
- Benefits: Enjoy competitive pay, flexible benefits, and fantastic career progression opportunities.
- Other info: Be part of a fun, challenging, and rewarding career with excellent training and development.
- Why this job: Make a real impact in a fast-paced environment while helping shape the future of work.
- Qualifications: 8+ years in market planning or business strategy; strong analytical and communication skills.
The predicted salary is between 50000 - 65000 £ per year.
- Hiring across multiple locations
- About IWG
IWG is the world’s largest provider of flexible workspace, with more than 5,000 locations across 120+ countries.
We bring together leading brands such as Regus, Spaces, HQ and Signature, as well as digital marketplace platforms such as Instant Offices, Easy Offices and Coworker.
For over 35 years, we’ve enabled organisations of every size—from start-ups and scale-ups to 83% of the Fortune 500—to work more productively, flexibly and sustainably.
Our purpose is simple: help everyone have a great day at work—while protecting people and the planet.
We offer carbon‑neutral workplaces worldwide and are moving towards achieving Net Zero emissions.
In 2025, IWG delivered record system‑wide revenue of $4.5B driven by rapid expansion of our capital‑light partnership model.
We set a record with over 1,000 new centre deals signed and nearly 800 openings.
We are accelerating toward our long‑term ambition of 30,000 centres worldwide.
Job Purpose
Leads the development of Growth Plans for new and existing markets, combining traditional network planning expertise with a tech‑ and AI‑enabled approach to optimise brand distribution, market coverage, and expansion decisions across the IWG portfolio.
Key Responsibilities
- Prepares Growth Plans for new and existing markets.
- Analyses performance of existing IWG units (occupancy, demand, financial performance).
- Obtains data on office locations, residential suburbs, traffic generators, and competitor locations.
- Obtains data on traffic patterns and activity (employment, leisure).
- Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions.
- Obtains detailed information on competitors (size, sales, ownership).
- Analyses all of the above data and market information, using both established network planning methodologies and technology / AI‑led insights to prepare a comprehensive market development and expansion plan.
- Identifies opportunities to use advanced analytics, automation, and AI‑driven tools to improve market evaluation, scenario planning, site prioritisation, and decision‑making.
- Presents and maintains Growth Plan including
- Plan (standard presentation)
- Schedule of Development – work orders for field sales team
- Map with overlays (showing existing IWG locations, competitors, main office locations, traffic generators, demographics, proposed locations, and trade areas)
- Special Analyses (M&A targets, existing estate reviews, NCO performance reviews)
- Continuous review and updating of planning document to support field teams (competition, new openings, closures.)
- Owns the creation and distribution of work orders for the field sales team.
- Required Qualifications, Experience, Behaviours
- 8+ years of experience in market planning, business strategy, network development, or location analytics
- Proven track record in multi‑market growth strategy, ideally within flexible workspace, retail, real estate, or franchise‑driven industries.
- Strong understanding of demographic, economic, geospatial, and location intelligence data, with the ability to translate these into practical network planning and expansion decisions.
- Proficiency in business intelligence tools and GIS / mapping platforms (e. g.
Power BI, Tableau, Arc GIS, QGIS), with an openness to leveraging advanced analytics, automation, and AI‑enabled tools to enhance planning quality and speed.
- Demonstrated ability to combine traditional network planning discipline with a forward‑looking, technology‑led mindset, ideally including exposure to AI‑driven analysis, modelling, or decision‑support tools.
- Exceptional stakeholder management and communication skills.
- Preferred
- Degree in Business, Urban Planning, Economics, or a related field.
- Familiarity with sales territory design, demand forecasting, or real estate acquisition models.
- Consistently delivered results, above expectations
- Strong communication and stakeholder management skills, with the ability to influence in a matrix environment
- Confident decisionmaker who demonstrates sound judgement
- Organised, consistently delivers against tight deadlines
- Collaborative team player and a commitment to excellence
- Analytical mindset with the ability to solve problems and improve processes. Comfortable working in a fast‑paced environment
- Resilient, able to deal with ambiguity
- What we can do for you
You are reading the right advert if you are looking for
- A fun, challenging, and rewarding career.
- Award‑winning induction training and excellent ongoing learning and development.
- Fantastic career progression opportunities.
- Access to a comprehensive selection of flexible, personalised workplace benefits that support your mental, physical, and financial wellbeing.
- #J-18808-Ljbffr
Growth Planning Manager in London employer: IWG plc
As a Part-time Customer Service Manager at IWG, you will thrive in a dynamic and supportive environment that prioritises employee growth and wellbeing. With a focus on fun and rewarding experiences, you'll benefit from excellent training, generous incentives, and the opportunity to develop your career while enjoying sociable hours. Join us in creating memorable customer experiences and become part of a team that values passion, drive, and resilience.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Planning Manager in London
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We think you need these skills to ace Growth Planning Manager in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at IWG plc, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at IWG plc
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with IWG plc’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
