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For Companies At a Glance
- Tasks: Lead the digital transformation of 27+ properties into a unified ecosystem driving significant revenue growth.
- Company: Join IWG, a leader in flexible workspace solutions with a global presence.
- Benefits: Flexible work location, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by shaping the future of digital workspace solutions.
- Qualifications: Proven experience in digital leadership and multi-brand portfolio management.
- Other info: Be part of a dynamic team driving innovation in a rapidly evolving market.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Reports to: CEO Digital and Marketplace
Location: Flexible (Zug, London, or major global hub)
Team Size: 50-70
The Opportunity
IWG needs a transformational digital leader to unify 27+ digital properties into a world‑class ecosystem driving over $4B in revenue. You’ll integrate acquired platforms with our existing brands (Regus, Spaces, HQ, Signature, Basepoint) while scaling infrastructure to support a fast‑growing network across 120 countries.
Your Mission
Transform these digital properties into high‑performing assets that drive 30‑50% revenue growth annually through superior user experience, conversion optimisation, and technical excellence—establishing IWG as the digital leader in flexible workspace.
Why This Matters
With 72% of workers preferring hybrid arrangements and flexible workspace growing from 5% to 20‑30% of the total office market by 2030, IWG sits on a $2T opportunity. Digital excellence will determine who captures this growth.
What Success Looks Like
You’ll be remembered as the leader who transformed IWG from a collection of fragmented digital properties into a unified, best‑in‑class ecosystem that drove 40‑60% of company revenue, enabled capital‑light expansion to 30,000 locations, and positioned IWG as the undisputed digital leader in flexible workspace for the next decade.
The Challenge
This isn’t a greenfield build—it’s enterprise‑scale transformation requiring political savvy, integration mastery, and the ability to drive change across established organizations. You’ll need to balance brand autonomy with centralised standards, navigate complex stakeholder dynamics, and deliver results quickly while building for long‑term sustainability.
Perfect For
Digital leaders who’ve "been there, done that" with multi‑brand portfolios, platform integrations, and digital transformation at scale. You’re commercially driven, pragmatic over perfectionist, and thrive in the complexity of global enterprises. You want C‑suite impact and the satisfaction of building something that matters.
What You’ll Own
- Strategic Leadership
- Unified Digital Strategy across 27+ digital properties aligning with a $1B EBITDA target
- Platform Integration merge multiple assets into one cohesive architecture
- Digital Transformation driving a shift to digital‑first operating model across 10,000+ employees
- Portfolio Governance balancing centralised control with brand autonomy
- Board & CEO Partnership presenting quarterly strategy updates with P&L accountability
- Property Excellence & Revenue
- Multi‑Domain SEO Excellence: Achieve top 10 rankings for products in 100+ markets, 30‑50% organic traffic growth YoY
- Conversion Optimization: Improve visitor‑to‑lead by 30‑100%, reduce booking abandonment from 70% to 40‑50%
- AI & Automation: Deploy AI automating 60‑80% of inquiries, achieve 75%+ location AI coverage with 3:1 ROI
- Ecommerce Leadership: Optimize memberships, virtual offices, meeting room and new product sales with 15‑25% average order value increases
- Geo‑Targeting at Scale: Thousands of location‑specific pages across 40+ languages, zero duplicate content penalties
- User Experience: Mobile‑first design
Digital Applications Director in City of London employer: IWG plc
Contact Detail:
IWG plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Applications Director in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is your chance to shine and demonstrate how you can transform digital properties into high-performing assets.
✨Tip Number 3
Prepare for interviews like it’s the final exam! Research the company, understand their digital landscape, and come armed with ideas on how you’d tackle their challenges. We want to see your strategic thinking in action!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our mission of digital excellence.
We think you need these skills to ace Digital Applications Director in City of London
Some tips for your application 🫡
Show Your Digital Savvy: Make sure to highlight your experience with digital transformation and platform integration. We want to see how you've tackled similar challenges in the past, so don’t hold back on those success stories!
Tailor Your Application: Take a moment to customise your application for this role. Use keywords from the job description and relate your skills directly to what we’re looking for. It shows us you’re genuinely interested and have done your homework.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity over fluff! Make your points succinctly and ensure your passion for digital leadership shines through.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at IWG plc
✨Know Your Digital Landscape
Before the interview, dive deep into IWG's digital properties and their current performance. Understand how they fit into the broader market and be ready to discuss how you can unify these platforms into a cohesive ecosystem that drives revenue growth.
✨Showcase Your Transformation Experience
Prepare specific examples from your past roles where you've successfully led digital transformations. Highlight your ability to integrate multiple brands and platforms, and how your strategies resulted in measurable outcomes like increased revenue or improved user experience.
✨Master Stakeholder Dynamics
Be ready to discuss how you navigate complex stakeholder relationships. Share instances where you've balanced brand autonomy with centralised control, and how you’ve effectively communicated with C-suite executives to drive change across an organisation.
✨Focus on Results and Metrics
IWG is looking for someone who can deliver results quickly while building for long-term success. Prepare to talk about key performance indicators you've used in the past, such as conversion rates and organic traffic growth, and how you plan to achieve similar or better results at IWG.
