Marketing Advisor Digital Content (e-marketing)

Interim 12 month maternity cover role supporting the development, maintenance and execution of communications and marketing campaigns that advance IWFM’s business and commercial objectives. This role will support the Marketing team to plan, prioritise, deliver and monitor targeted activities, on and off-line.

The post plays a key part in creating the conditions for successful delivery including:

• Campaign and communications scheduling
• Channel optimisation
• Customer segmentation
• Quality control
• Supplier optimisation
• Budget and risk management

The post holder must be conversant with a strategic communications and marketing approach across multiple channels and have proven relevant experience. They will be a proactive and collaborative communicator who can develop and deliver compelling messages, campaigns and content to attract and engage target audiences.

Key responsibilities include:

• Co-ordinate and schedule marketing and communications campaign execution for optimal impact working closely with team managers.
• Own and control the IWFM marketing communications master planner ensuring clarity, currency, accuracy and visibility to the marketing team and stakeholders.
• Lead marketing email campaign creation and execution.
• Develop campaign automation (in Click Dimensions) and explore other e-mail platforms in line with Digital Data Transformation (DDT) strategy.
• Ensure communities e-mail/data pilot aligns with wider channel approach, working with Campaign Manager and Data Analyst.
• Work with Digital Executive and Content Manager to boost organic social engagement by innovating and optimising across social platforms, using AI where possible.
• Recommend and source editorial and advertising content for IWFM ‘owned’ pages of Facilitate print magazine.
• Catalogue published editorial for easy evaluation and sourcing of historical content.
• Cover for Digital Marketing and Digital Analyst executives in their absence.

Events and general marketing support:

• Lead production and technical support to AGM and IWFM webinars programme, including promotion, content, rehearsal, mentoring and evaluation.
• Help coordinate physical presence and online support for events, including branding, stands, materials, deliveries, and set up.
• Monitor and maintain content and physical assets ensuring brand alignment and optimal condition.

Day to day management of the marketing budget, including planning, monitoring and reconciliation, supporting Campaign Managers and acting as liaison point with Finance Partner.

Maintain a register of all contracts for marketing communications services to ensure optimal impact and value for money. Enhance and uphold Marketing SOPs. Manage and maintain central marketing filing system in line with Institute policy and protocols.

Branding and risk management:

• Uphold the physical branding guidelines checking any public facing marketing assets to ensure they meet IWFM guidelines.
• Assess marketing compliance with relevant laws and regulations and improve as appropriate.
• Support the HoM and Campaign Managers to identify, monitor and review key risks to performance and delivery.

Requirements:

• Educated to degree level, ideally in a marketing related subject or CIM qualified.
• Technically literate in Microsoft Office, with marketing planning and execution software and platforms and CMS.
• Proven experience in a marketing or communications environment.
• Focused on quality, accuracy and attention to detail.
• Ability to produce high quality and professional written and visual communications.
• Budget forecasting and monitoring.
• Willingness to learn, research and use initiative.
• Innovative thinker, creative by nature and problem-solving ability.
• Flexible and responsive approach.