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For Companies At a Glance
- Tasks: Drive sales and marketing campaigns, manage client relationships, and generate new business opportunities.
- Company: Join IWC Independent Worldwide Consolidators SpA, a fast-growing packaging business with big ambitions.
- Benefits: Enjoy flexible part-time hours, a supportive team, and the chance to make a real impact.
- Why this job: Be creative and strategic in a role that directly influences company growth and brand awareness.
- Qualifications: Ideal candidates have B2B sales or marketing experience, strong communication skills, and a proactive mindset.
- Other info: Work 3-5 days a week in Altrincham, with a salary based on experience.
The predicted salary is between 28800 - 43200 £ per year.
Are you an ambitious and commercially minded sales and marketing professional looking for an exciting new challenge? We are on the lookout for a results-driven Sales and Marketing Executive to join a fast-growing packaging business focused on expanding brand awareness, driving new customer acquisition, and increasing account retention across a diverse and innovative product range.
About The Role
In this newly created role, you will play a pivotal part in building market presence and generating new business opportunities. Reporting directly to a light-hearted senior management team, you will work collaboratively with an external digital agency while also taking hands-on responsibility for B2B sales, marketing campaigns, and client relationship management. This is an exciting opportunity to bring creativity, strategy, and a commercial mindset to a key role that directly impacts company growth.
Key Responsibilities
- Lead and implement targeted sales and marketing campaigns to attract and convert prospective customers.
- Proactively identify and approach new B2B clients via online research, outbound communication, and database development.
- Maintain and grow a pipeline of prospects and actively follow up on leads and sample requests.
- Develop compelling marketing content and support campaigns through email marketing, PR, trade media, and social media.
- Increase retention and revenue from existing and lapsed customers through cross-selling and promotional activity.
- Analyse competitors to continually refine and strengthen marketing and sales strategies.
- Deliver regular sales performance reports and campaign analytics to management.
- Keep digital channels and social media up to date with key product lines and promotional messages.
- Provide excellent customer service in handling inbound enquiries and maintaining high standards of client communication.
Ideal Candidate Profile
- Strong background in B2B sales, marketing, or business development, ideally within manufacturing, packaging, or product-based sectors, yet not essential.
- Confident communicator with excellent copywriting and customer engagement skills.
- Proactive and highly organised, with experience in lead generation, CRM management, and digital marketing tools.
- A commercial thinker who is goal-focused, analytical, and driven by results.
- Experience working with or alongside digital marketing agencies is advantageous.
Key Metrics for Success
- Increase new account acquisition month-on-month.
- Regular outreach to prospective companies per month.
- Deliver a minimum of one digital campaign per month.
- Achieve targeted annual sales growth and customer conversion KPIs.
Working Hours & Location
Part-Time: 3-5 days per week (10:00 AM - 4:00 PM) Office based in Altrincham unless visiting clients. Salary dependent on experience and number of days available.
If you are a motivated self-starter looking to take ownership of a varied and impactful sales and marketing role, we would love to hear from you. Apply today and be part of a growing business with real commercial ambition.
Sales and Marketing Executive employer: IWC Independent Worldwide Consolidators SpA
Contact Detail:
IWC Independent Worldwide Consolidators SpA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Executive
✨Tip Number 1
Familiarise yourself with the packaging industry and current trends. Understanding the market landscape will help you speak confidently about how you can contribute to IWC's growth during interviews.
✨Tip Number 2
Network with professionals in the B2B sales and marketing space. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of successful sales and marketing campaigns you've led. Highlight your ability to analyse competitors and adapt strategies, as this aligns with the role's key responsibilities.
✨Tip Number 4
Showcase your digital marketing skills by being active on social media platforms. Share relevant content and engage with industry discussions to demonstrate your understanding of effective online marketing strategies.
We think you need these skills to ace Sales and Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales and marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and marketing. Mention specific achievements that align with the responsibilities outlined in the job description, such as successful campaigns or client acquisition strategies.
Showcase Your Communication Skills: Since the role requires excellent copywriting and customer engagement skills, include examples of your written communication. This could be marketing content you've created or successful email campaigns you've managed.
Highlight Your Analytical Abilities: Discuss any experience you have with analysing sales performance or campaign analytics. This will show that you can contribute to refining marketing strategies and achieving targeted growth.
How to prepare for a job interview at IWC Independent Worldwide Consolidators SpA
✨Research the Company
Before your interview, take some time to learn about IWC Independent Worldwide Consolidators SpA. Understand their products, market position, and recent news. This will help you tailor your responses and show genuine interest in the role.
✨Prepare Your Sales Success Stories
Be ready to discuss specific examples of your past sales achievements. Highlight how you identified opportunities, approached clients, and closed deals. This will demonstrate your capability and results-driven mindset.
✨Showcase Your Marketing Knowledge
Since the role involves marketing campaigns, be prepared to discuss your experience with digital marketing tools and strategies. Share any successful campaigns you've led and how they contributed to business growth.
✨Ask Insightful Questions
Prepare thoughtful questions to ask the interviewers about the company's goals, challenges, and team dynamics. This shows your enthusiasm for the role and helps you assess if the company is the right fit for you.
