London - Senior Marketing Manager

The Ivy Collection is a group of 61 restaurants across the UK and Ireland, including Ivy Brasseries, Ivy Asia, Harry’s Restaurants, Brasserie of Light and the original Ivy West Street (established in 1917). Our iconic restaurants are celebrated for exceptional food, outstanding service, and unforgettable moments. We have an excellent opportunity for a Senior Marketing Manager to join the team as the Ivy brand continues to grow.

As the Senior Marketing Manager, you will be the strategic architect behind the commercial success of The Ivy Collection. You will be responsible for building robust annual strategies that drive covers and revenue, working side‑by‑side with Operations and General Managers to ensure every Brasserie is the beating heart of its local community.

KEY RESPONSIBILITIES

• Strategic Marketing Planning & Commercial Growth
  • Annual & Quarterly Strategy: Own the creation and delivery of the overarching marketing calendar for the Brasseries. You will translate business objectives into a cohesive strategy that balances brand equity with aggressive revenue targets.
  • Commercial Alignment: Work closely with the Operations Director and Finance to align marketing activity with P&L requirements. You must identify “need periods” (e.g., quiet weekday lunches, January slumps) and build tactical plans to address them without discounting the brand.
  • Campaign Architecture: Design and implement 360‑degree integrated campaigns for key calendar moments (Christmas, Valentine’s, Chelsea Flower Show). You will define the strategy while creating the toolkit for local teams to execute.
  • New Site Strategy: Lead the critical path for new openings. You will conduct market research, define the launch strategy, and oversee the “go‑to‑market” plan to ensure immediate footfall and long‑term viability.
  • Budget Ownership: Hold full accountability for the marketing budget across the estate. You will allocate spending strategically between national brand awareness and local tactical support to maximise ROI.
• Local Marketing & Community Activation
  • Hyper‑Local Planning: Move beyond a “one size fits all” approach. You will audit individual sites to create bespoke marketing plans for specific locations that require additional support or have unique local opportunities.
  • Partnership Development: Proactively identify and secure high‑value partnerships with local luxury retailers, theatres, concierge services, and corporate neighbours to drive cross‑promotion and referrals.
  • The “Face” of the Brand: Actively network within the communities where our Brasseries operate. You will build relationships with key local influencers, business improvement districts (BIDs), and tourism boards to ensure The Ivy is top‑of‑mind.
  • GM Collaboration: Act as a business partner to General Managers. You will hold regular review meetings to analyse site performance and co‑author local recovery plans for under‑performing sites.
• Brand Experiences & Activations
  • In‑Restaurant Activations: Plan and oversee physical installations that create “talkability” and press interest, ensuring they are delivered on time and to the highest aesthetic standards.
  • Event Strategy: Curate a calendar of in‑restaurant events that reinforce The Ivy as a cultural hub, not just a restaurant.

SKILLS and REQUIREMENTS

• Strategic Vision: Proven experience in writing and executing annual marketing plans for multi‑site operations. You must be able to see the “big picture” while managing the details.
• Local Marketing Expertise: A strong track record of driving footfall through offline channels, partnerships, and community engagement. You understand how to market a venue to its specific neighbourhood.
• Stakeholder Management: Exceptional ability to build relationships with Operations teams. You must be comfortable challenging General Managers and Directors to ensure marketing initiatives are operationally viable.
• Commercial Acumen: You are numbers‑driven. You understand restaurant economics and use data to inform your planning.
• Project Management: Ability to manage multiple complex campaigns simultaneously across different locations with strict deadlines.

Benefits & rewards

• 50% discount for you and up to 3 friends when you dine in our restaurants.
• 30% discount in the wider group restaurants.
• Competitive Industry pay.
• Celebrate career anniversaries, with a gift voucher to dine in our restaurants.
• Career Development and Training, including Apprenticeships.
• Extra holiday allowance for length of service, up to 5 extra days after 5 years.
• Access to discounts on 100s of retailers, health, entertainment, travel & more.

Location: Office‑based in Fitzrovia with occasional restaurant visits.

About us: Our shared CARING values help create an environment where we are happy, and engaged and we care for ourselves, our colleagues, our guests, and we celebrate our individualities and differences.