At a Glance
- Tasks: Lead the go-to-market strategy and drive customer acquisition through innovative campaigns.
- Company: Fast-growing scale-up creating cutting-edge products in a dynamic market.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the future of the company.
- Other info: Exciting startup environment with hands-on experience and career advancement potential.
- Why this job: Join a vibrant team and make a real impact on market strategies and customer engagement.
- Qualifications: 3-6 years in marketing or growth roles with strong analytical and communication skills.
The predicted salary is between 50000 - 70000 £ per year.
A fast-growing scale-up building innovative products in a rapidly evolving market.
The GTM Manager will lead the execution of the company’s go-to-market strategy, driving demand generation, pipeline growth, and new customer acquisition. You will work across marketing, sales, and product teams to identify target markets, test acquisition channels, and launch campaigns that convert interest into revenue. This is a hands-on role suited to someone who enjoys building systems, running experiments, and scaling what works. The role combines strategy and execution, from defining ICPs and messaging to launching campaigns and analysing performance.
Key responsibilities:- Develop and execute the company’s go-to-market strategy for new products or market segments
- Define target customer profiles and identify high-value market opportunities
- Build and optimise acquisition channels including outbound, partnerships, and growth campaigns
- Collaborate with marketing and sales teams to generate and convert qualified pipeline
- Launch and test messaging, campaigns, and outreach strategies to improve conversion
- Analyse performance metrics across the funnel and iterate on GTM strategies
- Build scalable processes for lead generation, qualification, and pipeline management
- Provide market insights and customer feedback to product and leadership teams
- 3–6 years of experience in go-to-market, growth, marketing, or revenue roles
- Strong understanding of demand generation, sales funnels, and pipeline growth
- Experience working in a startup or high-growth environment
- Excellent communication and stakeholder management skills
- Analytical mindset with experience using CRM and analytics tools (e.g. HubSpot, Salesforce)
- Ability to run experiments and quickly iterate based on data
- Comfortable working cross-functionally with sales, marketing, and product teams
- Bachelor’s degree or equivalent experience
How to apply: Click apply to submit your application. Upload your CV and write a short bio to start getting headhunted for your next role.
Go-To-Market Manager in Coventry employer: ivee | The job platform for everyone else
As a fast-growing scale-up, this company offers an exciting opportunity for the Go-To-Market Manager to thrive in a dynamic and innovative environment. With a strong focus on employee growth, collaborative work culture, and the chance to make a significant impact through strategic execution, it stands out as an excellent employer. The location fosters creativity and agility, making it an ideal place for professionals eager to drive change and contribute to cutting-edge products.
Contact Details:
ivee | The job platform for everyone else Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Manager in Coventry
✨Tip Number 1
Get your profile sorted on the ivee platform ASAP! The quicker you complete your profile and upload your CV, the sooner Scout can start matching you with roles that fit your skills. Don’t wait around – take action now!
✨Tip Number 2
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly message can go a long way in getting your foot in the door. Remember, connections can lead to opportunities!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their go-to-market strategy and think about how you can contribute. Being knowledgeable will impress interviewers and show them you’re genuinely interested.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. It’s a simple yet effective way to stand out from other candidates.
We think you need these skills to ace Go-To-Market Manager in Coventry
Some tips for your application 🫡
Craft a Compelling CV:Your CV is your first impression, so make it count! Tailor it to highlight your experience in go-to-market strategies and demand generation. Use clear headings and bullet points to make it easy for us to spot your key achievements.
Write a Short Bio that Stands Out:This is your chance to showcase your personality and passion! Keep it concise but engaging, focusing on your relevant experience and what excites you about the role. We want to see the real you!
Be Honest and Authentic:When filling out your profile, be genuine about your skills and experiences. We appreciate authenticity, and it helps us match you with the right opportunities. Don’t be shy about sharing your successes!
Apply Through Our Website:Make sure to apply through our website for a smoother process. It’s super easy – just click apply, create your account, and upload your CV. We’re excited to see what you bring to the table!
How to prepare for a job interview at ivee | The job platform for everyone else
✨Know Your Go-To-Market Strategy
Before the interview, brush up on your understanding of go-to-market strategies. Be ready to discuss how you would approach developing and executing a GTM strategy for new products or market segments. This shows that you’re not just familiar with the concept but can also apply it practically.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, prepare examples of how you've used data to drive decisions in previous roles. Discuss specific metrics you’ve analysed and how they influenced your strategies. This will demonstrate your ability to iterate on GTM strategies based on performance data.
✨Highlight Cross-Functional Collaboration
The GTM Manager role involves working closely with marketing, sales, and product teams. Be ready to share experiences where you successfully collaborated across departments. Highlight any campaigns you launched that required input from multiple teams, showcasing your stakeholder management skills.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you might face in this role, such as identifying high-value market opportunities or optimising acquisition channels. Prepare structured responses that outline your thought process and the steps you would take to tackle these challenges.
