At a Glance
- Tasks: Lead the creation of a global organic search strategy for a major veterinary network.
- Company: Join a leading veterinary group focused on innovative growth and customer care.
- Benefits: Enjoy a healthcare cash plan, cycle to work scheme, and discounts on pet care.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Shape the future of organic search and make a real impact across multiple markets.
- Qualifications: Strong SEO expertise and experience in multi-brand environments required.
The predicted salary is between 59400 - 72600 £ per year.
Shape the future of organic growth across one of the world’s largest veterinary networks. As our first dedicated Head of Organic Search, you will build and lead a new group function designed to turn organic discovery into a measurable customer growth channel across multiple markets, brands and hundreds of clinic locations. You will define how we scale organic performance across the Group: creating reusable technical standards, content frameworks, local search playbooks and AI-search capabilities that can be deployed centrally and adapted locally. You will lead a small group team working closely with product, engineering, analytics and local marketing teams to generate customer acquisition and commercial growth, not just rankings and traffic.
Why Join Us
- Help millions of pet owners more easily discover, understand and choose the right veterinary care
- Build a new global organic search function from the ground up.
- Define how organic growth should work across multiple countries, brands and digital platforms
- Shape our approach to AI-powered, answer-engine and agentic search as customer discovery evolves
- Turn SEO expertise into scalable Group products and capabilities rather than solving the same problems market by market
- Work with senior leaders across Marketing, Product, Engineering and Analytics.
What You’ll Do
- Define and deliver the Group organic search strategy, prioritising markets, services and initiatives based on customer and commercial opportunity across international markets.
- Build a scalable operating model that clearly defines what should be created centrally, what can be standardised and what should remain locally adapted.
- Turn organic-search expertise into reusable Group products, including clinic-page blueprints, service-page frameworks, technical SEO standards, local-search playbooks, content frameworks and QA processes.
- Lead technical SEO across the Group, partnering with Product and Engineering to improve site architecture, crawlability, indexation, structured data, internal linking, page performance and tracking.
- Build a scalable local-search strategy across a large network of physical clinic locations, improving discovery, consistency and conversion.
- Own and evolve our approach to AI-powered and agentic discovery, translating emerging search behaviours into practical technical, content and measurement standards.
- Work with the AI & Content Manager and clinical stakeholders to develop credible, useful and scalable content that can be efficiently localised across markets.
- Diagnose performance differences across markets, brands, clinics and services and turn insight into clear priorities and actions.
- Act as the Group subject-matter expert on how search is evolving and what those changes mean for our customer-acquisition strategy.
What We’re Looking For
- Strong SEO and organic growth expertise with credible technical knowledge.
- Experience leading organic search within a complex, multi-site, multi-brand or international environment.
- Demonstrable experience in connecting organic activity to customer acquisition, conversion and commercial growth
- Strong technical SEO knowledge, including site architecture, crawlability, indexation, structured data, internal linking and performance
- Deep understanding of local search and the challenges of driving organic discovery across large physical location networks
- A player-coach mindset: able to set the strategy while remaining comfortable diagnosing problems, interrogating data and getting into the detail. A real hands-on leader who enjoys execution and not just strategy.
- Experience building functions, frameworks or operating models from scratch.
- Strong commercial and analytical mindset with the ability to prioritise opportunities based on likely business impact.
- Ability to influence stakeholders and drive change through collaboration.
- Comfortable operating in ambiguity and setting priorities in a fast-changing environment.
Ideal Experience
- Organic-search leadership within a large international, multi-brand or multi-location business. This can be either client- or agency side with multiple clients and markets.
- Experience scaling SEO through shared platforms, templates, standards and reusable capabilities
- International SEO and localisation experience
- Advanced local-search and Google Business Profile experience
- Experience of AI-search optimization, measurement or experimentation
- Experience managing external agencies and partners.
- Knowledge of healthcare, veterinary or other regulated sectors requiring strong subject-matter credibility and content governance would be highly beneficial.
Ready to define the future of organic search? We'd love to hear from you.
What We Offer Our Team
- Healthcare Cash Plan
- Cycle to Work scheme
- Green Cars salary sacrifice scheme
- Voluntary benefits: choose from a range of benefits to suit you
- Discounted staff pet care
- Access to discounts/cashback with hundreds of participating retailers
Diversity, Equality, Inclusion and Belonging
At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Head of Organic Search employer: Ivc
Ivc is an exceptional employer, offering a supportive and forward-thinking work culture at the Abbey Vet Clinic in Montrose. With flexible hours and a commitment to career growth, employees can enjoy clinical freedom while managing a varied caseload in a well-equipped practice near the stunning Angus coastline. We prioritise individual development and invest in our team's future, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Organic Search
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ivc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ivc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ivc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ivc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Organic Search
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ivc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ivc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ivc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ivc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ivc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ivc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
