At a Glance
- Tasks: Create and optimise engaging content to boost our online presence and help pet owners.
- Company: Join the UK's leading vet care provider, dedicated to healthier animals and happier owners.
- Benefits: Enjoy a competitive salary, healthcare plan, and discounts on pet care products.
- Other info: Collaborative culture with clear career pathways and ongoing learning opportunities.
- Why this job: Make a real impact in pet healthcare while developing your SEO and content skills.
- Qualifications: Strong writing skills, SEO knowledge, and experience with content creation tools required.
The predicted salary is between 27000 - 33000 £ per year.
Hybrid Keynsham BS31 3 days per week
At inspiring vet care, our people are at the heart of everything we do.
As the UK’s number one vet care provider, we're trusted with the care of over 2 million animals, delivering our purpose of healthier animals and happier owners.
Hybrid Keynsham BS31 3 days per week
At inspiring vet care, our people are at the heart of everything we do.
As the UK’s number one vet care provider, we're trusted with the care of over 2 million animals, delivering our purpose of healthier animals and happier owners.
Pet Drugs Online is one of the UK’s leading online pet pharmacies and retailers, helping pet owners access trusted medication, healthcare products and everyday essentials quickly, safely and conveniently.
As part of the inspiring vet care Group, Pet Drugs Online combines the agility of a growing ecommerce business with the strength and expertise of a leading veterinary care organisation.
Our teams play a vital role in making pet healthcare more accessible through innovation, operational excellence and outstanding customer experience.
About The Role
As our SEO Content Executive, you'll play a key role in growing our organic presence and helping customers discover valuable pet health information online.
Working within the Marketing team, you'll create and optimise content across multiple formats, including blogs, buying guides, category pages, landing pages, product descriptions, and FAQs.
You'll use SEO insights, audience understanding, and modern content creation tools, including AI, to produce high-quality content that ranks well and delivers results.
This is a fast-paced role where priorities can change quickly, making it ideal for someone who enjoys variety, takes ownership, and thrives in a collaborative environment.
- How You’ll Make a Difference
- Create, edit, and proofread engaging, accurate content across the website.
- Conduct keyword research and translate findings into effective content plans.
- Write SEO-focused content that improves visibility, traffic, and conversion.
- Optimise page titles, meta descriptions, headings, internal links, and site structure.
- Use AI-powered tools responsibly to improve content creation efficiency while maintaining quality and accuracy.
- Maintain and champion brand tone of voice across all content.
- Publish and update content within the CMS.
- Monitor content performance using tools such as Google Analytics 4, Google Search Console, and Semrush.
- Interpret SEO and content performance data to identify opportunities for improvement.
- Support digital PR activity by providing compelling content where required.
- Ensure all content complies with relevant regulations, particularly within the pet healthcare sector.
- What We’re Looking For Essential Skills & Experience
- Exceptional written English and strong proofreading ability.
- Proven experience creating and editing web content.
• Demonstrable SEO experience, including
- Keyword research
- Search intent analysis
- On-page optimisation
- Internal linking strategies
- Experience using SEO platforms such as Semrush, Ahrefs, Moz, or similar.
- Experience using AI tools to support content creation and optimisation.
- Confidence working within a CMS.
- Ability to analyse and interpret SEO and performance data.
- Strong organisational skills and the ability to manage multiple priorities.
- Excellent communication and collaboration skills.
- Experience working with internal stakeholders and/or external agencies.
Desirable
- Experience within B2C ecommerce or retail environments.
- Digital PR or brand authority‑building experience.
- Experience writing about pets, animal health, or veterinary care.
- Familiarity with Adobe Commerce (Magento).
- Basic HTML knowledge.
You Might Be a Great Fit If...
You're an SEO Content Executive who can create engaging, search-optimised content that drives traffic, builds trust, and supports customer purchase decisions.
If you're a talented writer with strong SEO knowledge and experience turning insights into content that performs, we'd love to hear from you.
How We’ll Support You
At inspiring vet care, we’re committed to supporting your development and wellbeing. When you join us, you’ll benefit from:
- A role with real impact in a growing ecommerce and pet healthcare business
- Clear career pathways with progression opportunities within Pet Drugs Online and the wider inspiring vet care Group
- Ongoing learning and development supported by experienced colleagues and teams
- A collaborative, values-led culture focused on care, innovation and continuous improvement
What We Offer Our Team
- Healthcare Cash Plan
- Cycle to Work scheme
- Green Cars salary sacrifice scheme
- Voluntary benefits: choose from a range of benefits to suit you
- Discounted staff pet care
- Access to discounts and cashback with hundreds of participating retailers
We’re committed to supporting our people through career development opportunities, wellbeing initiatives and access to world‑class learning resources.
Whether you’re just starting out or looking to take the next step in your career, inspiring vet care offers the support, opportunity and community to help you grow.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
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SEO Content Writer employer: IVC Evidensia
Inspiring vet care is an exceptional employer, offering a collaborative and values-led culture that prioritises care, community, and continuous improvement. As an Area Director in the West Midlands and Black Country, you will have the autonomy to shape strategy and performance while benefiting from extensive professional development opportunities and a generous benefits package, including 6.6 weeks of annual leave and a healthcare cash plan. Join us to make a meaningful impact on patient care and team engagement in a dynamic, multi-site environment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Writer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IVC Evidensia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IVC Evidensia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IVC Evidensia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IVC Evidensia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Writer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IVC Evidensia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IVC Evidensia:Show us that you’ve done your homework! In your application, briefly mention what you admire about IVC Evidensia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IVC Evidensia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IVC Evidensia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IVC Evidensia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
