At a Glance
- Tasks: Analyse customer interactions and improve CRM performance with data-driven insights.
- Company: Join IVC Evidensia, a global leader in veterinary care dedicated to healthy animals.
- Benefits: Enjoy 26 days annual leave, work-life balance, and discounted pet care.
- Other info: Opportunities for growth in a diverse and inclusive environment.
- Why this job: Make a real impact on marketing strategies while working with a passionate team.
- Qualifications: Strong analytical skills, advanced SQL, and experience with Power BI required.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Analytics Manager role at IVC Evidensia
About Us
Healthy animals and happy owners – that’s the goal. We are IVC Evidensia, and we are on a mission to build the world’s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.
About The Role
In this role, you’ll be the analytical backbone of our CRM strategy—measuring campaign effectiveness, uncovering customer behaviour patterns, and identifying opportunities to improve retention and lifetime value. You’ll ask the right questions, build robust analytical frameworks, and deliver insights that shape our marketing decisions.
What You’ll Do
- Analyse customer interactions across digital channels to improve CRM performance.
- Build and maintain a comprehensive CRM reporting suite using Power BI.
- Design and execute AB tests to measure campaign impact and incrementality.
- Collaborate with cross‑functional teams including Data Engineering and CRM platform owners.
- Present findings in a clear, commercially‑minded format to stakeholders.
What You’ll Bring
- Strong analytical skills with experience sourcing and processing complex datasets.
- Advanced SQL skills across platforms and data warehouses (Google BigQuery preferred).
- Power BI expertise including DAX, time intelligence, and complex data modelling.
- Proven experience in AB testing design, execution, and statistical analysis.
- Degree in Mathematics, Statistics, Data Science, Economics, or a related field.
Bonus Skills
- Experience writing analytical scripts in R or Python.
- Understanding of data pipeline processes and collaboration with Data Engineering teams.
- Familiarity with CRM platforms like Emarsys, Braze, or Salesforce Marketing Cloud.
- Skilled in customer lifetime value analysis, segmentation, and churn modelling.
- Ability to navigate and influence within a large, multi‑national organisation.
Desirable (but Not Essential)
- Experience in subscription‑based or ecommerce businesses.
- Background in veterinary or pet‑related industries.
- A genuine love for pets—because we do too!
What We Offer
- Work‑life balance
- 26 days annual leave
- Initiatives focused on employee wellbeing
- Pension
- Discretionary Bonus
- Discounted staff pet care
Following receipt of your application
You will be contacted by one of our experienced recruitment team.
EEO Statement
At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long‑term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
Marketing Analytics Manager employer: IVC Evidensia
IVC Evidensia is an exceptional employer that prioritises the well-being of its employees while fostering a culture of collaboration and innovation. With a strong commitment to work-life balance, generous annual leave, and initiatives focused on employee wellbeing, we create an environment where our team can thrive. Additionally, our dedication to diversity and inclusion ensures that every voice is valued, making IVC Evidensia a rewarding place to grow your career in the veterinary sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your analytical prowess and successful projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing analytics. Be ready to discuss your experience with SQL, Power BI, and AB testing—make sure you can back up your claims with examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission at IVC Evidensia.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Analytics Manager role. Highlight your analytical skills, experience with SQL and Power BI, and any relevant projects that showcase your ability to improve CRM performance.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about analytics and how your background aligns with our mission at IVC Evidensia. Don’t forget to mention your love for pets!
Showcase Your Analytical Mindset:In your application, demonstrate your analytical thinking by discussing specific examples of how you've used data to drive decisions. We want to see your thought process and how you approach problem-solving.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at IVC Evidensia
✨Know Your Numbers
As a Marketing Analytics Manager, you'll need to showcase your analytical skills. Brush up on your SQL and Power BI knowledge before the interview. Be ready to discuss specific examples of how you've used data to drive marketing decisions and improve CRM performance.
✨Master the Art of AB Testing
Since AB testing is a key part of the role, prepare to talk about your experience in designing and executing tests. Bring along examples of past campaigns where you measured impact and incrementality, and be ready to explain your statistical analysis process.
✨Understand the Business
IVC Evidensia is all about healthy animals and happy owners. Familiarise yourself with their mission and values. Think about how your analytical insights can contribute to their goals, and be prepared to discuss how you can help improve customer retention and lifetime value.
✨Communicate Clearly
You'll need to present your findings to stakeholders in a commercially-minded format. Practice explaining complex data insights in simple terms. Consider preparing a mock presentation to demonstrate your ability to communicate effectively with cross-functional teams.
