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- Tasks: Lead product marketing for pet care, ensuring customer needs are met and products are effectively launched.
- Company: Join IVC Evidensia, Europe's top veterinary care group dedicated to happier pets and owners.
- Benefits: Enjoy flexible remote work, career growth, and a range of health and wellness benefits.
- Other info: Be part of a diverse, inclusive team focused on continuous improvement and innovation.
- Why this job: Make a real impact in pet health while working with innovative teams across Europe.
- Qualifications: Experience in B2C marketing, strong communication skills, and a passion for pet care.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About Us
IVC Evidensia is the UK and Europe’s leading veterinary care group, made up of over 900 practices and referral hospitals, united by a shared purpose of happier animals, happier owners. At IVC Evidensia, we believe careers should be built without limits. Our people are supported to make more impact, access more career opportunities, and play an active role in their local and professional communities. Through investment in learning, innovation, and wellbeing, we create environments where our teams can grow in confidence, capability, and fulfilment—at every stage of their career.
As part of Central Functions, you will be part of the teams that support and enable our network of over 2,500 practices across 20 countries, driving operational excellence, innovation, and strategic impact across the business. Our Technology teams are responsible for the systems and infrastructure that make that work - everything our healthcare professionals need to deliver world-class care.
What will you be doing?
This role is a senior leadership position within our Customer Tribe, acting as the evangelist for all customer‑facing products, journeys and services that help pet owners get the most out of their pet’s care. Our Customer teams are responsible for the key touchpoints that help us acquire, activate and retain pet owners — from online sign‑up and registration journeys, to web and mobile applications, communications, reminders, health plan benefits and more. Your mission is to ensure everything we build is clearly positioned, easy to understand, and demonstrably valuable to pet owners, while supporting the commercial and operational goals of the business.
As a Senior PMM, you will naturally work across multiple product teams and, when required, flex into new domains or opportunity areas that help us innovate our customer offering and services.
What You’ll Be Responsible For
- Understand and represent our customer audience
- Deeply understand the needs, motivations and behaviours of pet owners across markets
- Represent the voice of the customer, collecting qualitative and quantitative feedback and sharing insights with product teams
- Product positioning & messaging
- Define and refine positioning and messaging for customer‑facing products and journeys so customers clearly understand the value we deliver
- Ensure consistent, compelling narratives across touchpoints, channels and markets
- Product launches & adoption
- Partner with Product and Design to shape features, positioning and go‑to‑market strategies for new customer products and experiences
- Plan and execute end‑to‑end product launches, including adoption and engagement campaigns
- Stakeholder collaboration
- Establish strong relationships and ways of working with stakeholders across Marketing, Operations, Customer Support and Technology
- Ensure everything taken to market is aligned, well‑received and effectively supported
- Customer insights & feedback loops
- Create and manage scalable feedback loops with customers to continuously improve our products and experiences
- Use customer insights and external benchmarks to influence product roadmaps and priorities
- Content & collateral
- Create high‑quality launch materials and set the benchmark for customer‑facing product collateral
- Work closely with other Product Marketing Managers to ensure consistency across tribes and propositions
What are you expected to bring to the team?
- Experience
- Experience working on "B2C" or "B2C2B" products, within Product Marketing, Product, Growth or Marketing teams
- Proven experience marketing digital products to a broad, non‑technical audience
- Experience in healthcare, consumer services, or regulated environments is a bonus
- Influence, collaboration & communication
- Experience operating in large, complex, multinational organisations
- Comfortable influencing without authority and navigating a wide range of stakeholders
- Strong communicator, able to tailor messaging for executives, product teams and customer‑facing audiences
- Product launches
- Demonstrated success working with product teams to drive the planning and execution of impactful product launches
- Experience improving adoption, engagement and retention through clear positioning and messaging
Who will you be working with?
We are a remote‑first team, with digital hubs in London, Bristol, Stockholm and Porto, working together to shape a new era in pet health. We’re backed by some of the world’s leading investment groups and operate across the UK, Europe and North America.
You’ll Work Closely With
- Product Managers, Designers and Engineers within the Customer Tribe
- Marketing, Operations, Customer Support and Data teams
- Experts in Animal Health, Veterinary Services, Technology and Creative disciplines
What’s in it for you?
At IVC Evidensia, we’re committed to supporting your development and wellbeing. When you join us, you’ll benefit from:
- A role with real business impact supporting teams across the organisation
- Clear career pathways with progression opportunities within Central Functions and beyond
- Ongoing learning and development supported by tailored programmes and resources
- A collaborative, values‑led culture focused on care, innovation, and continuous improvement
- Flexible working with a remote first working policy
Benefits
- Healthcare Cash Plan
- Cycle to Work scheme
- Green Cars salary sacrifice scheme
- Voluntary benefits: choose from a range of benefits to suit you
- Discounted staff pet care
- Access to discounts/cashback with hundreds of participating retailers
Diversity, Equality, Inclusion and Belonging
At IVC Evidensia we are committed to Diversity, Equality, Inclusion and Belonging. We are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long‑term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Product Marketing Manager in England employer: IVC Evidensia
Contact Detail:
IVC Evidensia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at IVC Evidensia. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show your passion for pets and their care! When you get the chance to speak with someone from the team, share your love for animals and how it aligns with IVC's mission. It’ll make you memorable!
✨Tip Number 3
Prepare for interviews by understanding their products and services. Dive deep into what IVC Evidensia offers and think about how you can contribute to their goals. Knowledge is power!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Senior Product Marketing Manager in England
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. At IVC Evidensia, we care about pet owners and their needs, so make sure your application reflects that understanding. Show us you can connect with our audience!
Tailor Your Message: Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in B2C or B2C2B products, especially in healthcare or consumer services. We want to see how your skills align with our mission.
Showcase Your Impact: We love seeing results! When detailing your past experiences, focus on the impact you've made in previous roles, especially around product launches and customer engagement. Numbers and specific examples can really make your application stand out.
Keep It Clear and Concise: Clarity is key! Make sure your application is easy to read and straight to the point. Use clear language and avoid jargon unless it’s relevant. Remember, we’re looking for someone who can communicate effectively across various teams.
How to prepare for a job interview at IVC Evidensia
✨Know Your Audience
Before the interview, take some time to understand the needs and motivations of pet owners. This will help you articulate how your experience aligns with IVC Evidensia's mission to enhance pet care. Show that you can represent the voice of the customer effectively.
✨Master Product Positioning
Be prepared to discuss how you would define and refine messaging for customer-facing products. Think about examples from your past where you successfully communicated value to a non-technical audience, as this is crucial for the role.
✨Showcase Your Collaboration Skills
Highlight your experience working with diverse teams, especially in large organisations. Be ready to share specific instances where you influenced stakeholders without authority, as this will demonstrate your ability to navigate complex environments.
✨Prepare for Product Launch Discussions
Think about your past product launches and be ready to discuss your strategies for driving adoption and engagement. Prepare to explain how you would plan and execute impactful campaigns that resonate with pet owners and align with business goals.