At a Glance
- Tasks: Drive regional marketing activities and execute innovative campaigns to boost business growth.
- Company: Join Ivalua, a leading global provider of cloud-based procurement solutions.
- Benefits: Enjoy hybrid working, competitive salary, snacks, and career development opportunities.
- Other info: Experience a diverse and inclusive workplace with regular social events.
- Why this job: Make a real impact in a dynamic environment while collaborating with top professionals.
- Qualifications: 8-10 years in B2B marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionises supply chain sustainability and resiliency to unlock the power of supplier collaboration. We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world’s most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity.
We are seeing strong traction in the UKI market and are looking to further accelerate our growth. We are seeking a Field Marketing Manager for the UKI market, based in our London office, who will be responsible for driving regional marketing activities to support business growth, generate sales pipeline, and build awareness of Ivalua.
The Field Marketing Manager – UKI is a critical role for our success in EMEA. He/she will be responsible for planning and executing the marketing strategy in the UKI region, working closely with EMEA and global marketing teams, as well as local Sales, SDR and Alliance teams, to achieve pipeline and sales objectives while building the Ivalua brand locally. The role reports directly to the Head of EMEA Field Marketing, and benefits from the support of our transversal marketing team (customer & partner marketing, digital marketing, design, marketing operations…).
The ideal candidate is proactive and thrives in having full ownership of developing a market. If you are a dynamic, highly organized professional with strong business acumen and a passion for connecting people, we would love to hear from you. Join our team!
What You Will Do With Us:
- Build and execute a regional marketing plan.
- Execute online and offline campaigns locally, using multiple tactics and channels, including events, webinars, paid ads (LinkedIn, Google), SEO/GEO, social media, email, and ABM.
- Plan and execute local events, ranging from small VIP dinners and breakfast seminars to large trade-show sponsorships.
- Develop and run programs to accelerate the conversion of active opportunities, working closely with local sales, SDR and Alliance.
- Become a trusted partner to our Sales team.
- Ensure strong lead follow-up and conversion, in close collaboration with Sales and SDR teams to support the business.
- Support the Customer Marketing team in developing local advocates, and showcasing customer testimonials across campaigns.
- Work closely with the Partner Marketing & Alliances teams to strengthen the local partner network, identify relevant co-branded activities with local partners, and manage their execution.
- Collaborate with the Communications team to enhance PR and brand awareness in the region.
- Ensure effective reporting, including tracking ROI, pipeline and campaign metrics.
Travel: Travel is primarily local during the business day, although occasional out-of-area or overnight travel may be required, mainly to attend internal EMEA/APAC marketing meetings.
Your Profile:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree a plus).
- 8-10 years of proven experience in B2B marketing, preferably in field marketing and/or in a software company.
- Knowledge of Procurement is a plus (spend management, sourcing, contract management, eProcurement, eInvoicing, spend analytics, direct procurement, services procurement, supplier management).
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with key stakeholders (clients, partners, GTM teams).
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Proactive and autonomous, with the ability to take initiative, problem-solve, and adapt to changing circumstances to deliver results.
- Data-driven mindset, with analytical skills to ensure ROI and efficiency.
- Native English, French language skills are a plus.
- Strong proficiency in MS Office suite.
- HubSpot experience is a plus.
- Willingness to learn and adapt to AI and new technologies.
What Happens Next: If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today! Our Talent team will guide you through every step of the interview process – from preparation to completion. They’re here to support you!
Life at Ivalua:
- Hybrid working model (3 days in the office per week).
- We’re a team dedicated to pushing the boundaries of product innovation and technology.
- Sustainable Growth, Privately Held.
- A stable and cash-flow positive Company since 10 years.
- Snacks and weekly lunches in the office.
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity.
- Unlock and unleash your full professional potential with our exceptional training and career development program.
- Join a dynamic and international team of top-notch professionals who are experts in their respective fields.
- Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work.
- Experience a truly diverse and inclusive work environment where your unique contributions are highly valued.
- Regular social events, competitive outings, team running events, and musical activities.
Powered by People - Powered by You! United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans.
Field Marketing Manager employer: Ivalua
Contact Detail:
Ivalua Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal brand online that highlights your marketing expertise. Share insights on LinkedIn, post about successful campaigns you've run, and engage with others in the field. This will make you stand out to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Ivalua, and express your interest. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Utilise our website! Apply through StudySmarter to streamline your application process. We’re here to support you every step of the way, so take advantage of our resources to boost your chances of success.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Manager role. Highlight relevant experience in B2B marketing and any specific skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your background aligns with Ivalua's mission. Let us know why you're excited about this opportunity and how you can contribute to our growth.
Showcase Your Achievements: When detailing your experience, focus on achievements rather than just responsibilities. Use metrics to demonstrate your impact in previous roles. We love seeing how you've driven results and made a difference!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Ivalua
✨Know Your Stuff
Before the interview, dive deep into Ivalua's products and services. Familiarise yourself with their cloud-based procurement solutions and how they impact supply chain sustainability. This knowledge will help you demonstrate your understanding of the role and how you can contribute to their growth.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B marketing experience, especially in field marketing. Be ready to discuss successful campaigns you've executed and how they generated sales pipeline or increased brand awareness. This will show that you have the hands-on experience needed for the Field Marketing Manager position.
✨Connect with the Team
Since collaboration is key in this role, think about how you can build relationships with cross-functional teams. Prepare to discuss how you've worked with sales, SDR, and partner marketing teams in the past. This will illustrate your ability to be a trusted partner and enhance teamwork at Ivalua.
✨Be Data-Driven
Ivalua values a data-driven mindset, so come prepared to talk about how you've used analytics to track ROI and campaign performance. Share any tools or methodologies you've employed to measure success, as this will resonate well with their focus on efficiency and results.