At a Glance
- Tasks: Lead and develop a high-performing marketing team to drive revenue growth.
- Company: Dynamic company focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a fast-paced environment with a focus on measurable outcomes.
- Why this job: Shape the future of marketing and make a significant impact on company success.
- Qualifications: 10-15 years in B2B marketing with strong leadership experience.
The predicted salary is between 80000 - 100000 £ per year.
Role Responsibilities
- Build a scalable, repeatable, high quality, and quick to ship revenue engine.
- Aligned with Sales driving increased pipeline velocity and revenue impact.
- For marketing, lead the new company acquisitions integrations.
- Own brand, communications, thought leadership, and market perception.
- Lead, develop, and grow the marketing team ensuring scalability through data-backed knowledge and capability.
- Budget will be limited and iterative through test and learn phases to unlock spend.
Personal Specification
What good looks like at 6 months:
- ABX phase 1 is mapped, testing initiated, and pipeline impact visible.
- GTM strategies across priority solutions.
- Commercial discipline established across the team.
In 12 months:
- Marketing is a consistent and measurable revenue contributor.
- Sales and Marketing share a trusted view of the funnel.
- The acquisition playbook is proven.
Ideal profile:
- 10 to 15 years in B2B marketing, 2x in senior leadership across a group or multi-brand structure.
- Connects positioning strategy to measurable revenue outcomes.
- P&L-driven, start up into scale-up / growth-stage experience.
- Executive presence so can influence senior level and executes with discipline.
- A builder, not just a leader. You are hands-on and strategic.
Head of Marketing in London employer: IUF
As the Head of Marketing at our dynamic and innovative company, you will thrive in a collaborative work culture that prioritises creativity and strategic thinking. We offer exceptional employee growth opportunities through hands-on leadership and a commitment to professional development, all while working in a vibrant location that fosters networking and industry connections. Join us to make a meaningful impact as we scale our marketing efforts and drive revenue growth together.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IUF and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IUF are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IUF on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IUF. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IUF. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IUF:Show us that you’ve done your homework! In your application, briefly mention what you admire about IUF’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IUF
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IUF will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IUF, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
