At a Glance
- Tasks: Lead the Growth Marketing strategy and create impactful campaigns for IUF Group.
- Company: Join a fast-growing tech collective shaping digital experiences worldwide.
- Benefits: Enjoy a birthday day off, annual trips, and a dog-friendly office.
- Other info: Opportunity to build a new function and shape the future of marketing.
- Why this job: Be at the forefront of innovation and drive real business growth.
- Qualifications: 8-10 years in marketing with proven success in B2B environments.
The predicted salary is between 36000 - 60000 £ per year.
IUF Group is a collective of fast-growing, technology-driven companies spanning AV, media, IoT, and experiential. We work with global brands to create innovative digital experiences in physical spaces, from retail environments and brand activations to stadiums, attractions, and corporate settings. We provide end-to-end solutions across design, software, hardware, and integration to help clients communicate more effectively with their audiences. We are growing, evolving our brand, and expanding internationally, building high-performing teams to shape the future of digital experiences worldwide.
Role Overview
IUF Group is building a Growth Team that fuses new business sales and marketing into one function focused on driving demand, winning clients, and fuelling global expansion. We’re looking for a Head of Growth Marketing who can set strategy, manage the budget, and bring bold, innovative approaches to drive growth across multiple companies and markets. This role combines strategic leadership with hands-on execution, and you’ll lead the development of the personal brand for the CEO and communicate the IUF Group story to attract clients, partners, and top talent.
You’ll work closely with the Head of New Business Growth and the South Africa-based Business Development team to design marketing activity that supports campaigns and pulls it all together. This is a unique opportunity to shape a new function from the ground up and influence how IUF goes to market globally.
What you’ll be doing
- Create and own the Growth Marketing strategy across the IUF Group and all IUF Group companies.
- Bring big ideas and bold moves to generate demand and build brand presence.
- Control and optimise the marketing budget, ensuring spend delivers measurable ROI.
- Stay ahead of the curve with new tools, channels, and approaches.
Campaigns & Execution
- Work with Heads of New Business Growth to define campaign needs by company and market.
- Translate business priorities into smart, high-impact campaigns.
- Collaborate with the Creative Team to deliver assets, decks, social campaigns, and event materials.
- Hands-on involvement when needed (copywriting, content shaping) to ensure campaigns land.
Partnership with Sales
- Partner with the South Africa Business Growth Development team to fuel outreach and lead-gen activity.
- Align campaigns with sales pipeline goals and measure results.
- Create feedback loops with sales heads to refine campaigns in real time.
Leadership & Growth
- Manage and develop the Growth Marketing Executive.
- Foster a high-performance, creative culture across the Growth Team.
- Build the case for team growth as campaigns succeed and revenue increases.
Data & Insights
- Define and track KPIs for campaign performance, lead generation, and ROI.
- Use data, market trends, and competitive activity to refine strategy.
- Report results and recommendations to the Chief Growth Officer.
What We’re Looking For
- 8–10 years’ experience in marketing, with at least 3 years leading strategy and campaigns.
- Proven track record of building and executing integrated marketing strategies that drive measurable growth.
- Experience in B2B, ideally with exposure to technology, media, or experiential sectors.
- Hands-on ability to create, write, and deliver when needed, but a strategic thinker at heart.
- Skilled in collaborating with sales teams and building campaigns that generate pipeline.
- Confident managing budgets and reporting ROI.
- Ambitious, innovative, and commercially sharp.
What You’ll Bring to IUF
- Big thinking: ideas that change the game, not just tweak the edges.
- Hands-on hustle: you’re not afraid to roll up your sleeves when the team is small.
- Commercial focus: you keep results and ROI at the centre of everything.
- Collaborative energy: you know how to work with sales, creative, and business units.
- Growth mindset: you see challenges as opportunities and thrive in building something new.
Why Join Us?
This is more than just a marketing role. It’s a chance to build a new function that sits at the heart of how IUF grows. You’ll have the freedom to shape strategy, bring bold ideas, and create campaigns that directly drive business success. At IUF, we move fast, think big, and back our people to make an impact. If you want to build something new, challenge the status quo, and lead marketing in a way that fuels growth, this is your seat.
Benefits
- Birthday day off & money to spend on whatever you like
- Annual achievers club – an all-expenses paid, bouji weekend away with the highest achievers of the group
- Cycle to work scheme
- Annual Christmas & Summer events – varying from lavish London restaurant experiences to offsite days with the whole company
- Dog-friendly office; you can bring your pooch
- Mid-Senior level
- Full-time
- Marketing
- Technology, Information and Media
Head of Growth Marketing employer: iuf Group
IUF Group is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the marketing landscape. With a focus on employee growth, you will have the opportunity to shape a new Growth Marketing function while collaborating with talented teams across various sectors. Enjoy unique benefits such as a birthday day off, annual achievers club trips, and a dog-friendly office, all set against the backdrop of a fast-paced environment that encourages bold thinking and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for iuf Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like iuf Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with iuf Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at iuf Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit iuf Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of iuf Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about iuf Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at iuf Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at iuf Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At iuf Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
