Job Description:
We are seeking an experienced strategic marketing professional to lead customer-back growth exploration across EMEA. Reporting directly to the Divisional Strategic Marketing Manager, this role will independently manage Explore projects from sub-segment prioritization through market analysis, customer-site ‘Voice of Customer’ research, opportunity development, and executive recommendations. The role will collaborate closely with EMEA Sales, Product Management, Marketing, R&D, channel partners, regional leadership, and divisional leadership to build a pipeline of high-conviction growth opportunities.
Essential Job Duties:
EMEA Explore & Innovation Strategy
- Own the development and execution of the EMEA Explore roadmap in alignment with divisional growth priorities.
- Lead multiple Explore projects from kickoff through opportunity recommendation, maintaining clear objectives, hypotheses, milestones, owners, risks, and decision points.
- Partner with regional and divisional leadership to identify and prioritize attractive markets and sub-segments based on strategic fit, customer concentration, market growth, revenue potential, competitive position, and Magnaflux’s ability to win.
- Develop project charters and research plans that define the business question, scope, target customers, knowledge gaps, required evidence, timing, and governance.
Voice of Customer & Customer-Site Research
- Develop research plans, customer target lists, interview guides, process-mapping approaches, and testable hypotheses for each Explore project.
- Partner with Sales, Product Management, and channel partners to secure access to relevant end users, technical influencers, operators, quality leaders, buyers, decision makers, and other value-chain stakeholders.
- Plan and conduct in-person EMEA customer-site visits and virtual interviews, including observation of customer workflows, inspection processes, current solutions, and workarounds where appropriate.
- Use open-ended and probing questions to uncover root causes, unmet needs, desired outcomes, operational impact, buying criteria, satisfaction with current alternatives, and willingness to change.
- Apply a What? So What? Now What? framework to connect evidence with business implications and recommended actions.
Qualifications:
- A bachelor’s degree in Marketing, Business, Engineering, Economics, Market Research, or a related field is required.
- Seven or more years of progressive experience in strategic marketing, product management, innovation, market intelligence, commercial strategy, management consulting, or a related B2B industrial role.
- Demonstrated experience independently leading segmentation, growth strategy, market-entry, customer-back innovation, or adjacent-market projects from an ambiguous business question through executive recommendation.
- Proven experience conducting in-depth customer interviews or observational research and converting evidence into value propositions, strategic recommendations, products, services, or commercial opportunities.
- Strong analytical capability in market sizing, trend analysis, competitive intelligence, data interpretation, and preliminary business-case development.
- Excellent written, verbal, and visual communication skills, including the ability to create and deliver concise leadership-level presentations.
- Proven ability to influence across functions and levels without formal authority and to work autonomously in a matrixed international environment.
- Ability and willingness to travel regularly across EMEA for customer visits, internal meetings, workshops, and industry events.
- Fluent in written and spoken English required; an additional European language is strongly preferred.
- Proficiency in Microsoft Excel, PowerPoint, Word, and Teams is required. Experience with Salesforce and Adobe Creative Suite is preferred.
Compensation Information:
Compensation will be based on experience.
EMEA Marketing & Innovation Specialist in Swindon employer: ITW
As a European Key Account Manager at Zip-Pak, you will join a dynamic and innovative team that values collaboration and personal growth. Our work culture fosters strong relationships and encourages the development of market-driven strategies, providing you with unique opportunities to lead impactful initiatives across diverse international markets. With competitive compensation and a focus on employee development, Zip-Pak is committed to supporting your career journey in a rewarding and meaningful way.
