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For Companies At a Glance
- Tasks: Drive brand growth and customer engagement through innovative marketing strategies.
- Company: Join Paslode, a leader in the construction industry with a dynamic team.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in a strategic role that shapes brand presence.
- Qualifications: Experience in channel marketing and strong project management skills required.
- Other info: Flexible working environment with travel opportunities across the UK.
The predicted salary is between 28800 - 43200 £ per year.
As a Marketing Channel Manager for Paslode, you will play a key role in driving brand growth and customer engagement across UK & Ireland distribution channels. Reporting to the Brand Communications Manager, you will work closely with the Commercial Team and Key Accounts to develop and execute impactful marketing initiatives—primarily in the digital space. Your focus will be on implementing channel strategies, strengthening brand presence, and supporting ITW’s growth objectives, ensuring Paslode remains the preferred choice for our customers. This is an exciting mid-level opportunity for a strategic marketer with strong project management skills and the ability to manage multiple partners/projects at the same time.
Primary Responsibilities & Accountabilities
- Develop and execute a channel marketing strategy aligned with the Paslode brand plan.
- Build and maintain strong relationships with channel partners to enhance brand visibility, loyalty, and growth opportunities.
- Analyse and optimize digital channel performance, including brand website pages, working closely with the brand & comms team.
- Negotiate and plan channel media packages to ensure brand growth, while keeping track of channel and promotional calendars.
- Develop and implement targeted trade marketing initiatives to support product launches, seasonal campaigns and national promotions.
- Analyse impact and return of the actions.
- Maintain metrics for tracking/reporting marketing activities to ensure effectiveness and ROI.
- Manage investment and budgets with key partners and commercial team.
- Achieve sales growth targets with key channel partners.
- Identify opportunities & develop strategic action plans which deliver high quality reach ROI.
- Identify market trends and competitor activity, providing actionable insights.
- Support trade days and customer events as needed.
Job Requirements
- Proven experience in Channel Marketing from current or previous roles, with a strong understanding of distribution channels and partner engagement strategies.
- Demonstrated ability to lead negotiations effectively on behalf of the business, ensuring mutually beneficial outcomes and long-term partnerships.
- Proactive, with a strong focus on delivering results and driving growth in a competitive market.
- Exceptional communication skills, both verbal and written, with the ability to present ideas clearly and influence stakeholders at all levels.
- Proficiency in Microsoft Office applications with the ability to create professional reports, presentations, and analyses.
- Strong interpersonal and relationship-building skills, capable of building trust and collaboration with internal teams and external partners.
- Flexibility and willingness to travel within the UK to support channel partners, attend events, and strengthen relationships.
- Valid full UK driving licence required for travel commitments.
Hybrid working: Home and Office - up to 3 visits to the Crawley office a month.
Marketing Channel Manager in Crawley employer: ITW Construction Products (UK & Nordics)
Contact Detail:
ITW Construction Products (UK & Nordics) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Channel Manager in Crawley
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in channel marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing projects and successes. This will give potential employers a taste of what you can bring to the table, especially in digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can help strengthen their brand presence and drive growth in the UK & Ireland distribution channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Channel Manager in Crawley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Channel Manager role. Highlight your channel marketing experience and any successful projects you've managed, as this will show us you're the right fit for driving brand growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your strategic mindset can help enhance Paslode's brand presence. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Communication Skills: Since exceptional communication is key for this role, make sure your application is clear and concise. Use professional language but keep it friendly—show us your personality while demonstrating your ability to influence stakeholders effectively.
Apply Through Our Website: We encourage you to apply directly through our website. This not only streamlines the process for us but also ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at ITW Construction Products (UK & Nordics)
✨Know Your Channels
Before the interview, dive deep into the various distribution channels relevant to Paslode. Understand how they operate and what strategies have been successful in the past. This will help you speak confidently about your experience and how you can enhance brand visibility.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects simultaneously. Highlight specific instances where your strategic planning led to measurable results. This will demonstrate your ability to juggle tasks effectively, a key requirement for this role.
✨Be Ready to Discuss Digital Performance
Brush up on digital marketing metrics and be prepared to discuss how you've analysed and optimised channel performance in previous roles. Bring insights on what worked and what didn’t, as this shows your analytical skills and understanding of the digital landscape.
✨Build Relationships Virtually
Since relationship-building is crucial, think of ways you've fostered strong partnerships in the past, especially in a hybrid or remote setting. Be ready to share how you maintain communication and trust with partners, which is vital for the role.
