At a Glance
- Tasks: Lead insights to drive key decisions and optimise viewer engagement.
- Company: Join ITV, a leading broadcaster with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a chance to work on exciting projects in the media industry.
- Why this job: Make an impact by shaping the future of TV content through data-driven insights.
- Qualifications: 5+ years in data analysis, strong communication, and project management skills.
The predicted salary is between 60000 - 75000 £ per year.
The Role
12 Month Fixed-Term Contract
Main purpose of the role
The ITV Insights Group will lead the business in putting insight in every key decision.
For example; What content should we commission?
Which audience is most commercially attractive for us?
How do we optimise our product to improve view through rates?
The answers to these questions and more will enable ITV to succeed in the future.
This role will work closely with the Senior Insight Managers and Head of Central Insights to help shape our understanding of our business.
This role will work closely with cross functional teams to deliver the right insight solutions for our stakeholders.
The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
Specific responsibilities
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story" of the viewer to non-analytical creative stakeholders
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes
- To disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way.
This will be via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Experience Required
- 5+ years experience working in Insights
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television
- #J-18808-Ljbffr
Senior Manager, Insights (Viewer and Marketing) employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Insights (Viewer and Marketing)
✨Tap into Online Data Science Communities
Join online communities focused on data science like Kaggle, LinkedIn groups, or Reddit threads. These are goldmines for temporary gigs, as you can network with professionals and potentially hear about opportunities at companies like ITV before they're even advertised!
✨Show Off Your Skills With Projects
Got some cool data science projects? Showcase them on platforms like GitHub or create a personal portfolio website. This visibility is crucial for landing temporary roles—let recruiters see your actual skills in action, which can set you apart from the crowd.
✨Check Out Specialist Job Boards
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We think you need these skills to ace Senior Manager, Insights (Viewer and Marketing)
Some tips for your application 🫡
Highlight Your Data Projects:When applying for a temporary data science role at ITV, make sure to showcase any relevant projects you've worked on. Whether it's a personal project, an academic undertaking, or contributions to an open-source initiative, detailing these experiences can really set you apart and demonstrate your practical skills.
Emphasise Your Analytical Skills:In your CV and cover letter, focus on the specific analytical skills that are key to data science. Mention any experience with statistical tools, programming languages like Python or R, and data visualisation software. Don't forget to include any certifications that may bolster your expertise!
Show Your Flexibility:Since this is a temporary role, it's important to convey your adaptability and willingness to learn. In your cover letter to ITV, emphasise how quickly you can get up to speed with new tools or projects. Highlight any previous experiences where you've had to adjust to new environments or challenges.
Craft a Unique Data-Driven Cover Letter:Instead of the usual generic cover letter, spice it up with some data! Maybe you’ve improved a process by 20% in a past role or cleaned a dataset with over a million entries. Use these stats to your advantage to grab ITV’s attention and show the tangible impact of your work.
How to prepare for a job interview at ITV
✨Showcase Your Analytical Skills
For a data science gig, it's crucial to demonstrate your analytical abilities. Be ready to discuss previous projects and the methodologies you used. Think about how you can quantify your impact—did your analysis improve efficiency or save costs? These are the stories that will stick with interviewers at ITV.
✨Brush Up on Technical Skills
You might face technical questions on tools relevant to data science, like Python, R, or SQL. Prepare to solve a problem live—perhaps they'll ask you to write a simple query or code snippet. It’s cool to talk about them, but we need to show we can do it in practice, especially in a temporary role where quick results matter.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to learn quickly and adapt to new tools or workflows. Share examples of how you've thrived in fast-paced environments before, and how you can hit the ground running at ITV.
✨Prepare a Portfolio of Your Work
Bring your portfolio to the table—showcase projects where you've leveraged data science techniques to solve problems. Whether it’s a GitHub repository or a set of case studies, having tangible examples of your work will help you stand out and show what you bring to the team at ITV.
