Senior Insights Manager

Working location: London, White City, hybrid 2 days a week on siteContract Type: PermanentAbout the RoleITV is on a digital transformation with data and insight at the centre of change. ITV Insights will lead the business in putting insight in every key decision. For example; What content should we commission? Which audience is most commercially attractive for us? How do we optimise our product to improve view through rates? The answers to these questions and more will enable ITV to succeed in the future. You will be a key player in shaping our understanding of our business. This role will work closely with cross functional teams to deliver the right insight solutions for our stakeholders. The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research and analytics, with a focus on Barb analysis). The individual will act as a catalyst for change in the organisation and will influence business stakeholders through their collaborative approach. The ultimate purpose of this role is to drive business growth - enabling stakeholders to make more effective decisions which drive greater business value. This will require strategic insights focusing on how we can optimize ITVX and how we can ensure we reach the biggest possible audience across multiple potential distribution channels.ResponsibilitiesLead on analysis of platform and distribution channel performance through Barb and first party analytics dataExecute and deliver audience insight that improves decision making and business growth for the ITVX Product & Distribution teamsDeliver insights that align to the success of ITVX - including driving number of viewers, viewing engagement and commercial growth - through a deep understanding of viewer habitsVisually represent data to drive clear business decisions and actionDevelop models that simplify complex problems to enable informed decision making, including forecasting performance over the medium-long termBe an approachable, reliable and visible point of contact for key stakeholdersHave a proactive and innovative mindset, with a strong commitment to staying updated on emerging data techniques and methodologiesWork with other domains to realise synergies and consistency between teamsHelp foster a culture of curiosity, continuous learning and innovation within the Insights team Help the development of career paths and development programs for talent within the teamSkills & Knowledge A very strong understanding of existing TV audience measurement (BARB and others) and the challenges and opportunities within audience measurement more broadlySome experience in the full range of research techniques – both qualitative and quantitative, traditional and digitalHave a proactive and innovative mindset, with a strong commitment to staying updated on emerging data techniques and methodologies. Being open to exploring and integrating new techniques is crucial to complement and improve our existing insightsProven as a skilled, dynamic and amenable communicator whether in person, as a presenter, or on the pageA good understanding of ITV’s place in the wider television and streaming market, including recent partnership deals with other media organizationsPassionate about TV and Streaming mediaBe able to think imaginatively and creatively about the issues facing ITV and its audiences, as well as the wider marketProven interpersonal, relationship building and communication skills both within own teams and wider within the businessComfortable dealing with Product, Technology and Commercial teams internally and externallyHave initiative as well as proven organisational and workflow management abilities – the ability to manage multiple streams of work and hit deadlines is importantYour work matters to millions. Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution. When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV. ITV is for everyone. ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above). We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability. * There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications. Because those who make an impact deserve to be rewarded for it. ITV offers some great rewards and benefits including: Flexible working with a range of options to suit everyoneGenerous holiday allowance, plus you can buy moreAnnual bonus opportunityCompetitive pension contributionSave as you earn - with an opportunity to buy ITV sharesWellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy lifeMore about our benefitsFull timePosting Date: 2026-09-02