At a Glance
- Tasks: Plan and deliver engaging CRM campaigns across multiple channels to drive marketing success.
- Company: Join a leading media company in a vibrant London location.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be at the forefront of innovative marketing strategies and make a real impact.
- Qualifications: Experience with CRM systems, especially Braze, and strong data analysis skills.
The predicted salary is between 40000 - 50000 € per year.
Workplace: White City, London - 2 days a week in the office
This role plans and delivers CRM activity (marketing emails, push notifications, in-app messages, targeted VOD trailers), across cross-functional squads, focussing on campaigns, conversion and retention, as well as other channel and audience lifecycle needs, to drive marketing outcomes.
Main responsibilities
- Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes across all available channels (email, push, in-app notifications, and targeted trailers on our VOD platform (ITVX)).
- Use specialist CRM expertise and knowledge to enhance the strategic plans provided by the media strategists.
- Act as the CRM expert within agile campaign squads, offering advice, learnings and ideas to drive performance and innovation.
- Setup, activate, and optimise campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
- Employ structured testing techniques and drive adoption of new platform features to deliver continuous improvement in campaign metrics.
- Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each CRM channel.
- Work closely with internal stakeholders such as MarTech, Insights, and Product teams to drive channel innovation and align wider activity to the overall CRM programme.
- Help manage external relationships with technology suppliers to ensure efficient and effective CRM operations and campaign delivery.
- Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity.
Skills you’ll need (minimum criteria)
- Proven experience in CRM systems and data infrastructure (Braze platform experience required and Braze certifications desired).
- Highly experienced in planning, activating and optimising CRM campaigns in a range of formats, working towards clear outcomes and KPIs.
- An effectiveness-focussed mindset, with proven strength in understanding and interpreting data to aid decision making.
- Fluency in the Google Workspace suite (Sheets, Docs, Slides) and experience using collaborative journey mapping and workflow tools (e.g., Miro) to plan campaign activity, lifecycles, and report on performance data.
- Strong understanding of data compliance requirements in electronic communications.
- Organised and able to work under pressure and to tight deadlines.
- Experience working in a fast paced and dynamic environment.
Other things we’re looking for (key criteria)
- Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
- Comfortable presenting in meetings and giving performance updates to relevant stakeholders.
- Flexible and able to adapt to changing circumstances.
- A can-do, collaborative, get-things-done approach.
- A genuine passion for ITV programmes, film and TV.
- A marketing related qualification is desirable.
Senior CRM Executive employer: ITV
As a Senior CRM Executive at our White City, London office, you will thrive in a dynamic and collaborative work culture that values innovation and creativity. We offer flexible working arrangements, opportunities for professional growth, and a chance to work with cutting-edge technology in the media industry, all while being part of a passionate team dedicated to delivering exceptional marketing outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give you an edge during interviews and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience with platforms like Braze can drive their marketing outcomes. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Executive. Highlight your experience with CRM systems, especially Braze, and showcase any relevant campaigns you've worked on that align with our goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills can help drive our marketing outcomes. Be sure to mention your understanding of data compliance and your effectiveness-focused mindset.
Showcase Your Data Skills:Since we love data-driven decisions, make sure to highlight your experience in interpreting data and using it to optimise campaigns. Mention any tools you’ve used, like Google Workspace or Miro, to show us you’re ready to hit the ground running.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at ITV
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems, especially the Braze platform. Be ready to discuss how you've used it in past campaigns and how you can leverage its features to drive performance and innovation.
✨Showcase Your Data Skills
Prepare to demonstrate your ability to interpret data and make decisions based on it. Bring examples of how you've used data to optimise campaigns and achieve KPIs in previous roles. This will show that you have the effectiveness-focused mindset they're looking for.
✨Be a Team Player
Since this role involves working closely with various teams, be ready to talk about your experience collaborating with marketing, media, and creative roles. Highlight any successful projects where teamwork led to great outcomes, as this will resonate well with their collaborative culture.
✨Stay Organised and Adaptable
Given the fast-paced nature of the role, share examples of how you've managed multiple projects under tight deadlines. Discuss your organisational strategies and how you've adapted to changing circumstances in previous jobs to keep everything on track.
