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For Companies At a Glance
- Tasks: Manage brand partnerships and drive revenue growth through creative strategies.
- Company: Join ITV Studios, a leader in entertainment and brand integrations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be at the forefront of innovative brand integrations in a fast-paced industry.
- Qualifications: Extensive experience in brand partnerships and strong communication skills.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
The predicted salary is between 43200 - 72000 £ per year.
The Senior Brand Integrations Manager is a key commercial operator within ITV Studio's Brand Integrations team. This is a highly client-facing, sales-oriented role with a strong focus on upselling, relationship management, and revenue growth. Reporting into the VP, Brand Integrations, the role bridges strategy and execution; translating our world-class IP, platforms, and formats into compelling, sellable integrated responses to brief, and ensuring best-in-class delivery for brands and agencies.
The role works closely with Brand Operations and international markets to deliver compliant, commercially effective, and creatively strong brand integrations across our ecosystem of licensing touchpoints - broadcast, digital, audio, and experiential platforms. The role is fast-paced, dynamic and creative - perfect for a self-starter with boundless energy, exceptional people skills, strong business acumen, and a deep love for entertainment.
Main responsibilities
- CLIENT & AGENCY MANAGEMENT
- Build and maintain a strong network of brand and agency contacts, ideally with global scope, positioning ITV Studios as a strategic partner.
- Maintain a deep understanding of agency priorities, planning cycles, and upcoming briefs to proactively identify opportunities.
- Identify and drive incremental revenue growth upsell, renewal, and extension opportunities across existing partnerships.
- OPPORTUNITY & REVENUE DEVELOPMENT
- Work closely with the VP and Director to build scalable, commercially compelling partnership packages.
- Lead the response to brief - translating ITV Studios IP into sellable brand integration opportunities across touchpoints such as broadcast, digital, audio, and experiential across international markets.
- Recommend fees and commercial structures in line with internal ratecards, ensuring consistent governance across markets.
- Work closely with Brand Ops, Legal and Finance to set, refine and agree contracts.
- CREATIVE DEVELOPMENT
- Apply creative, "out of the box" thinking to unlock new partnership ideas, formats, and revenue streams.
- Lead the pitching and execution of these initiatives; getting buy-in from internal stakeholders through clear story-telling and showcasing the commercial benefit.
- Assess any internal or external creative concepts for brand fit, editorial integrity, and rights compliance, escalating where required.
- OPERATIONAL, BUDGET & PIPELINE MANAGEMENT
- Work closely with Brand Operations to track budgets, update Salesforce with latest deals, and maintain accurate pipeline reporting.
- Support budget tracking and revenue forecasting, highlighting opportunities for upsell or additional commercial activity.
- IP, RIGHTS & MARKET SUPPORT
- Support the management of IP infringements and cast brand deals, escalating issues as required.
- Liaise with Legal and Business Affairs teams to ensure compliance with rights, contracts, and governance frameworks.
- Maintain strong working relationships with international markets to support partnership delivery and growth.
- Keep up to date with market, media and brand integration trends to identify new opportunities and inspire partners.
- COLLABORATION
- Work closely with ITV Networks Media & Entertainment team, Format Sales, and Brand Licensing teams to align on strategy and maximise partnership potential.
- Liaise with international colleagues to adapt and roll out branded integrations to multiple markets.
- Protect ITV Studios IP and act as a brand guardian across all partner activity.
Skills you’ll need (minimum criteria)
- Proven, extensive experience in brand partnerships, marketing or agency background strongly preferred.
- Experience in licensing is a bonus.
- Experience in driving sales to hit £1M+ targets.
- Strong understanding of the media and agency landscape, including how brands activate across multiple channels.
- Demonstrated creativity and strategic thinking with the ability to inspire stakeholders.
- Excellent communication and presentation skills.
- Solid project management skills with an ability to juggle multiple projects in a fast-paced environment.
- Established network of relevant industry contacts.
Other things we’re looking for (key criteria)
- Confident operating independently in a fast-paced, complex environment.
- Strong interpersonal skills with ability to build relationships and influence at all levels.
- Meticulous attention to detail and accuracy.
- Strong financial reporting and commercial analysis skills.
- Experienced user of Excel and Salesforce.
- Proactive, motivated, and team-oriented.
- High integrity, emotional intelligence, and professionalism.
Senior Brand Integrations Manager employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Integrations Manager
✨Network Like a Pro
Get out there and start building your network! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to potential contacts. The more relationships you build, the better your chances of landing that Senior Brand Integrations Manager role.
✨Show Off Your Creativity
When you get the chance to pitch or present, let your creative side shine! Think outside the box and come up with unique ideas that align with ITV Studios' brand. This will not only impress your audience but also demonstrate your ability to drive innovative brand integrations.
✨Master the Art of Storytelling
In this role, storytelling is key. Practice how you communicate your ideas and make sure you can clearly articulate the commercial benefits of your proposals. A compelling narrative can make all the difference in getting buy-in from stakeholders.
✨Stay Updated on Trends
Keep your finger on the pulse of the latest market trends and brand integration strategies. This knowledge will help you identify new opportunities and position yourself as a valuable asset to ITV Studios. Plus, it shows you're genuinely interested in the industry!
We think you need these skills to ace Senior Brand Integrations Manager
Some tips for your application 🫡
Show Your Passion for Entertainment: When you're writing your application, let your love for entertainment shine through! We want to see how your enthusiasm aligns with our dynamic environment. Share any relevant experiences that highlight your creativity and strategic thinking.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who understands brand partnerships and can drive revenue growth, so highlight those experiences that showcase your expertise!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Use bullet points if it helps to break down your experience and make it more digestible for us.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at ITV
✨Know Your Stuff
Before the interview, dive deep into ITV Studios' brand integrations and their recent projects. Familiarise yourself with their IP and how it translates into brand partnerships. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Network
Be ready to discuss your existing relationships within the industry. Highlight any connections you have with brands or agencies that could be beneficial for ITV Studios. This demonstrates your ability to leverage your network for revenue growth.
✨Think Creatively
Prepare some innovative ideas for brand integrations that align with ITV's offerings. Show them your creative thinking by presenting unique concepts that could drive engagement across various platforms. This will set you apart as a candidate who can think outside the box.
✨Master the Numbers
Brush up on your financial acumen and be prepared to discuss how you've driven sales in previous roles. Be specific about targets you've hit and how you managed budgets. This will show your strong business acumen and ability to contribute to ITV's revenue goals.
