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For Companies At a Glance
- Tasks: Join ITV's Martech team as a Product Manager, driving marketing tech for impactful campaigns.
- Company: ITV is a leading media company focused on innovative marketing technologies and audience engagement.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of marketing in the UK with exciting projects.
- Qualifications: Experience in product management within digital or Martech environments is essential.
- Other info: This is a 6-month fixed-term contract with potential for future opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The team
This role sits within ITV's Martech team, which leads the strategy and delivery of marketing technologies that support campaign effectiveness, personalisation, and data-driven engagement across ITV, ITVX, and ITVX Premium. You'll work closely with both the Marketing Capability team and the Viewer Technology team. The Capability team enables ITV's broader Marketing function through smart investment in platforms and processes, working across Media, Publicity, Creative, and Performance Marketing. Together, we're building a cohesive Martech ecosystem focused on automation, efficiency, and impact.
The role
As Product Manager - Martech, you'll be a key connector between technology and marketing, helping to deliver tools that drive campaign success and audience growth. You'll support ITV's mission to maximise total viewing among 25-54-year-olds and help make ITV the most talked-about brand in the UK. You'll collaborate to form the roadmap and successful delivery of Martech products that are secure, scalable, and aligned with business goals. From GDPR compliance to campaign performance, your work will directly influence how marketing connects with our audience.
Skills you'll need (minimum criteria)
- Solid experience working as a Product Manager in digital or a Martech environment.
- Experience specifically in a Martech product role, with demonstrable impact on product direction.
- Proficiency with CDPs, CRMs, CMS, analytics platforms, and campaign tools.
- Experience owning the full product lifecycle - from discovery to delivery and continuous optimisation.
- Experience implementing third party SaaS applications for enterprise.
- Strong understanding of GDPR, consent management, and secure-by-design principles.
- Practical knowledge of Agile methodologies, including backlog grooming, sprint planning, and retrospectives.
- Experience integrating 3rd-party APIs, internal tools, and legacy systems.
- Familiarity with architecture tools such as Ardoq to identify gaps and dependencies.
- Proven ability to align cross-functional teams and deliver against strategic business goals.
- Skilled in managing stakeholder expectations and facilitating effective communication across teams.
- Demonstrated experience in collaborating with Engineering, Research, UX and facilitating brainstorming & solutioning.
Other things we're looking for (key criteria)
- Strategic thinker with a growth mindset who embraces continuous optimisation.
- Experience working on digital transformation projects with an ability to identify and act on opportunities to improve marketing workflows and campaign efficiency.
- Experience developing experiment-led roadmaps, prioritising by effort, impact, and risk.
- Analytical thinker able to translate behavioural and performance data into meaningful product decisions.
- Strong collaborator who can lead initiatives involving Data, Engineering, Content, and Growth Marketing.
- Capable of delivering impactful improvements in personalisation, automation, and campaign attribution.
- Curious and confident working with emerging technologies and innovation in the Martech space.
- Familiar with CI/CD, DevOps practices, and tools like Jira and Confluence.
- Experience in B2C media, subscription services, or digital advertising is a strong advantage.
Product Manager, Martech - 6 months FTC employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager, Martech - 6 months FTC
✨Tip Number 1
Familiarise yourself with the latest trends in Martech and how they impact campaign effectiveness. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the Martech space, especially those who have experience in product management. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Brush up on your knowledge of GDPR and consent management principles, as these are crucial for the role. Being able to discuss how you would ensure compliance in product development can set you apart from other candidates.
✨Tip Number 4
Prepare examples of how you've successfully managed cross-functional teams and delivered against strategic goals in previous roles. This will demonstrate your ability to align various stakeholders and drive projects forward effectively.
We think you need these skills to ace Product Manager, Martech - 6 months FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a Product Manager in digital or Martech environments. Emphasise your proficiency with CDPs, CRMs, and analytics platforms, as well as your understanding of GDPR and Agile methodologies.
Craft a Compelling Cover Letter: In your cover letter, explain how your strategic thinking and growth mindset align with ITV's mission. Provide specific examples of how you've driven campaign success and audience growth in previous roles.
Showcase Relevant Projects: Include details about specific projects where you owned the full product lifecycle. Highlight your experience with third-party SaaS applications and your ability to integrate APIs and internal tools.
Demonstrate Collaboration Skills: Illustrate your ability to work cross-functionally by mentioning instances where you've collaborated with Engineering, UX, and Marketing teams. This will show that you can effectively manage stakeholder expectations and facilitate communication.
How to prepare for a job interview at ITV
✨Showcase Your Martech Knowledge
Make sure to highlight your experience with marketing technologies during the interview. Discuss specific tools you've used, such as CDPs or CRMs, and how they contributed to campaign success. This will demonstrate your familiarity with the Martech landscape.
✨Emphasise Collaboration Skills
Since this role requires working closely with various teams, be prepared to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your ability to manage stakeholder expectations and facilitate effective communication.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to strategic thinking and how you've applied it in previous roles. Share examples of how you've identified opportunities for improvement in marketing workflows or campaign efficiency, showcasing your growth mindset.
✨Be Ready for Technical Questions
Expect questions about your technical knowledge, especially regarding GDPR compliance and Agile methodologies. Brush up on these topics and be ready to explain how you've implemented secure-by-design principles in your past projects.
