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For Companies At a Glance
- Tasks: Lead marketing tech strategy and deliver tools for campaign success.
- Company: Join ITV, a top UK brand focused on innovative marketing solutions.
- Benefits: Enjoy flexible working with 2 days in the office and a dynamic team culture.
- Why this job: Make a real impact on audience engagement and brand reputation in a creative environment.
- Qualifications: 3+ years in product management, with experience in Martech and digital environments.
- Other info: 7-month fixed-term contract with opportunities for growth and innovation.
The predicted salary is between 42000 - 84000 £ per year.
Workplace: White City, London – 2 days a week in the office
7 month fixed-term contract
The team
This role sits within ITV’s Marketing Capability team, leading the strategy and delivery of marketing technologies that support campaign efficiency, personalisation, and data-driven engagement across ITV Marketing.
You’ll work closely with teams across Viewer Experience. The Marketing Capability team enables ITV’s broader Marketing function through smart investment in platforms and processes. Together, we’re building a cohesive Martech ecosystem passionate about automation, efficiency, and impact.
The role
Passionate about marketing, tech, and audience engagement? This is your chance to impact a top UK brand\’s connections.
As Product Manager – Martech, you’ll be a key connector between Marketing and technology, helping to deliver tools that drive campaign success and audience growth. You’ll support ITV’s mission to improve total viewing among 25–54-year-olds and help make ITV the most talked-about brand in the UK.
Responsibilities:
- Become a trusted partner for Marketing, nurturing positive relationships with media planners, creatives, strategists, and marketers.
- Collaborate closely with stakeholders to understand their needs, prioritise requirements, and deliver solutions that directly contribute to campaign success.
- Shape and deliver the Martech roadmap to ensure products are secure, scalable, and aligned with ITV’s strategic goals.
- Ensure solutions meet GDPR compliance, enable campaign performance tracking, and improve how marketing connects with audiences.
Skills you’ll need (minimum criteria):
- At least 3+ years’ experience as a Product Manager in digital or Martech environments.
- At least 1+ year specifically in a Martech product role, with demonstrable impact on product direction.
- Proficiency with DAMs, CMS, analytics platforms, and campaign tools.
- Experience owning the full product lifecycle — from discovery to delivery and continuous optimisation.
- Experience implementing third party SaaS applications for enterprise.
- Strong understanding of GDPR, consent management, and secure-by-design principles.
- Practical knowledge of Agile methodologies, including backlog grooming, sprint planning, and retrospectives.
- Experience integrating 3rd-party APIs, internal tools, and legacy systems.
- Familiarity with architecture tools such as Ardoq to identify gaps and dependencies.
- Proven ability to align cross-functional teams and deliver against strategic business goals.
- Proficient in managing stakeholder expectations and facilitating effective communication across teams.
- Demonstrated experience in collaborating with Engineering, Research, UX and facilitating brainstorming & solutioning.
Other things we’re looking for (key criteria):
- Strategic problem solver with a growth mindset who embraces continuous optimisation.
- Experience working on digital transformation projects with an ability to identify and act on opportunities to improve marketing workflows and campaign efficiency.
- Innovator to unlock new levels of efficiency, personalization, and creativity in our customer experiences through MarTech development.
- Experience developing experiment-led roadmaps, prioritising by effort, impact, and risk.
- Analytical problem solver capable of translating behavioral and performance data into impactful product decisions.
- Strong collaborator who can lead initiatives involving Data, Engineering, Content, and Growth Marketing.
- Capable of delivering impactful improvements in personalisation, automation, and campaign attribution.
- Curious and confident working with new technologies and innovation in the Martech space.
- Familiar with CI/CD, DevOps practices, and tools like Jira and Confluence.
- Experience in B2C media, subscription services, or digital advertising is a strong advantage.
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Product Manager, Martech employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager, Martech
✨Tip Number 1
Network with professionals in the Martech space, especially those who have experience working with ITV or similar companies. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in marketing technology.
✨Tip Number 2
Familiarise yourself with ITV's current marketing strategies and technologies. Understanding their existing Martech ecosystem will help you demonstrate how your skills and experiences can directly contribute to their goals during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed product lifecycles in previous roles. Highlight your experience with Agile methodologies and how you've collaborated with cross-functional teams to drive campaign success.
✨Tip Number 4
Stay updated on GDPR compliance and data management best practices. Being able to speak knowledgeably about these topics will show that you understand the importance of secure and compliant marketing solutions in your role as a Product Manager.
We think you need these skills to ace Product Manager, Martech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a Product Manager in digital or Martech environments. Emphasise your specific achievements and how they align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and technology. Discuss how your background and skills make you a perfect fit for ITV's Marketing Capability team, and mention any relevant projects that demonstrate your impact on product direction.
Highlight Relevant Skills: In your application, clearly outline your proficiency with DAMs, CMS, analytics platforms, and campaign tools. Mention your experience with GDPR compliance and Agile methodologies, as these are crucial for the role.
Showcase Collaboration Experience: Provide examples of how you've successfully collaborated with cross-functional teams, particularly in integrating third-party APIs and managing stakeholder expectations. This will demonstrate your ability to be a trusted partner for Marketing at ITV.
How to prepare for a job interview at ITV
✨Understand the Martech Landscape
Before your interview, make sure you have a solid grasp of the current Martech landscape. Familiarise yourself with the latest tools and technologies that are shaping marketing strategies, especially those relevant to ITV's goals. This will show your passion for the field and your readiness to contribute.
✨Demonstrate Stakeholder Management Skills
Prepare examples that showcase your ability to manage relationships with various stakeholders. Discuss how you've collaborated with media planners, creatives, and strategists in the past to deliver successful campaigns. Highlight your communication skills and how you ensure everyone is aligned on project goals.
✨Showcase Your Problem-Solving Abilities
Be ready to discuss specific challenges you've faced in previous roles and how you approached solving them. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will demonstrate your analytical thinking and strategic problem-solving skills, which are crucial for the role.
✨Familiarity with Agile Methodologies
Since the role requires experience with Agile methodologies, be prepared to talk about your experience with backlog grooming, sprint planning, and retrospectives. Share how these practices have helped you deliver products effectively and how you can apply them to ITV's Martech roadmap.
