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- Tasks: Lead global brand partnerships and drive multi-million-pound revenue for ITV Studios.
- Company: Join ITV Studios, a leader in innovative media and entertainment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape the future of brand storytelling with top-tier advertisers and global media agencies.
- Qualifications: Extensive experience in brand partnerships and strong negotiation skills required.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
The predicted salary is between 72000 - 108000 £ per year.
Workplace: White City, London - 3 days a week in the office
The Vice President, Brand Solutions is a senior commercial leader responsible for building, scaling, and managing a new multi-million–pound global revenue stream for ITV Studios. This leadership role will develop and drive strategic relationships with global media agencies, brand partners, and top-tier advertisers, with a specific focus on driving high-value investment from the world’s largest agency groups.
The VP Brand Partnerships will architect global partnership packages, respond to global agency briefs, pitch major multi-market commercial solutions, and create premium partnership opportunities around ITV Studios’ most recognisable and best-loved television IP. In addition, they will collaborate with producers, creators, and internal creative teams to reimagine catalogue IP and co‑develop new content franchises designed specifically for brand partnership. This role requires an exceptional commercial strategist with deep experience in a rights‑driven media business (ideally TV), extensive global agency relationships, and a proven ability to build and scale commercial partnership lines from the ground up.
Main responsibilities
- Global Media Agency Leadership
- Serve as the primary senior contact for ‘The Big Six’ global media agency holding companies.
- Build, nurture, and deepen relationships with senior decision‑makers within agency investment, strategy, content, and partnerships teams.
- Establish Studio55 at ITV Studios as a must‑have partner within global agency ecosystems.
- Drive high‑value, multi‑market investment conversations aligned to agency priorities and advertiser demand.
- Global Package Development & Commercial Strategy
- Build global, multi‑IP commercial packages combining broadcast, digital, social, creator‑led, experiential, and product licensing rights across ITV Studios.
- Lead development of innovative brand partnership products that leverage:
- Tentpole unscripted entertainment brands
- Factual and scripted global formats
- Catalogue IP reimagined for brands
- Creator collaborations and new content franchises
- Create packages with rights frameworks that are globally scalable, commercially compelling, and contractually robust.
- Deliver fully costed, margin‑positive commercial models.
- Lead proactive global pitches to agencies and brand partners.
- Respond to incoming RFPs and international agency briefs with best‑in‑class commercial solutions.
- Build persuasive storytelling and high‑impact pitch materials that position ITV Studios as a global premium partner.
- Own revenue delivery and growth targets global brand partnerships within Studio55.
- Manage senior relationships with global brand partners across key categories (FMCG, tech, automotive, retail, finance, lifestyle, etc.).
- Identify whitespace opportunities and new sectors for international growth.
- Champion the role of content, IP, and creator‑led storytelling in brand‑building.
- Deliver partnership solutions that meet client marketing objectives while maximising ITV Studios’ commercial value.
- Work with VP Brand Integrations, producers, format teams, creative executives, and external creators to:
- Reimagine catalogue IP for brand integration
- Facilitate new content opportunities specifically for brands
- Develop talent‑led formats and social‑first storytelling for brand partners
- Translate brand briefs into viable content solutions that maintain editorial integrity and audience value.
- Apply expert understanding of rights‑based media businesses to ensure:
- Global licensing, distribution, format, and commercial rights are respected
- Partner solutions are legally, creatively, and commercially tenable
- Work closely with legal and commercial affairs on rights structures, deal terms, and contract frameworks.
- Work closely with the two VP Brand Integrations and the broader Brand Licensing leadership team to develop solid RTBs
- Engage and inspire global creative and production teams, format sales, digital studios, and country‑level commercial teams.
- Build internal alignment around partnership opportunities, emerging agency needs, and commercial shifts.
- Provide strategic guidance to senior stakeholders across ITV Studios.
- Contribute to broader Global Partnerships leadership initiatives and long‑term planning.
Skills you’ll need (minimum criteria)
- Extensive experience in global brand partnerships, media agency leadership, rights‑based media, TV networks, or content‑led commercial strategy and sales.
- Deep, existing relationships across major global agency networks.
- Proven success in building multi‑million–pound partnership revenue lines from scratch.
- Strong understanding of rights frameworks, distribution models, format licensing, and global content ecosystems.
- Demonstrated ability to pitch and close seven‑figure+ brand partnership deals.
- Exceptional commercial acumen and sophisticated negotiation skills.
- Fluent in the language of brand strategy, investment, creative content, and media planning.
- Strong experience developing content‑based solutions for major advertisers.
- Ability to work with senior creative, production, and format development teams.
- Comfortable operating at C‑suite/board level.
Other things we’re looking for (key criteria)
- Visionary commercial leader with entrepreneurial spirit and resilience.
- Highly credible with global agencies and brand CMOs.
- Strong storyteller with exceptional pitch presence.
- Collaborative yet highly self‑sufficient.
- Creative thinker with a strategic mindset and rigorous commercial discipline.
- Passionate advocate for global IP, storytelling, and content‑driven brand solutions.
VP, Brand Solutions in London employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Brand Solutions in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Master Your Pitch
When you get the chance to pitch, make it count! Tailor your presentation to highlight how your experience aligns with their needs. Show them you understand their brand and can deliver innovative solutions that drive results.
✨Showcase Your Success Stories
Prepare some killer case studies that demonstrate your past achievements. Be ready to discuss how you’ve built partnerships and driven revenue in previous roles. Numbers speak volumes, so bring those stats along!
✨Follow Up Like a Boss
After interviews or networking chats, send a quick follow-up message. Thank them for their time and reiterate your enthusiasm for the role. It keeps you top of mind and shows you’re genuinely interested in working with them.
We think you need these skills to ace VP, Brand Solutions in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the VP, Brand Solutions role. Highlight your experience in global brand partnerships and media agency leadership, as these are key aspects of the job. We want to see how your background aligns with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've built multi-million-pound partnerships or led successful pitches. This will help us see your impact and potential.
Be Authentic: Let your personality shine through in your application. We’re looking for a visionary commercial leader, so don’t be afraid to share your passion for storytelling and content-driven solutions. Authenticity goes a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at ITV Studios!
How to prepare for a job interview at ITV
✨Know Your Stuff
Before the interview, dive deep into ITV Studios' brand partnerships and their recent projects. Familiarise yourself with their most recognisable IPs and think about how you can leverage them in your role. This will show that you're not just interested in the position but also genuinely invested in the company's success.
✨Build Your Pitch
Prepare a mock pitch for a potential brand partnership using one of ITV Studios' popular shows. Highlight how you would create a compelling commercial package that aligns with agency priorities. This practical demonstration of your skills will set you apart and showcase your strategic thinking.
✨Network Like a Pro
Leverage your existing relationships within global media agencies to demonstrate your ability to build connections. Be ready to discuss how you've nurtured these relationships in the past and how they could benefit ITV Studios. This will highlight your credibility and experience in the industry.
✨Showcase Your Creative Side
Think about innovative ways to reimagine catalogue IP for brand integration. Prepare examples of how you've successfully developed content-based solutions for major advertisers. This will illustrate your creative thinking and ability to deliver high-value investment opportunities.
