At a Glance
- Tasks: Lead insights to drive key business decisions and enhance viewer engagement.
- Company: Join ITV, a leading media company with a passion for storytelling.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and creativity.
- Why this job: Make an impact by transforming data into compelling narratives that shape the future of TV.
- Qualifications: 5+ years in insights, strong analytical skills, and a passion for TV content.
The predicted salary is between 60000 - 80000 £ per year.
- Description
- Workplace: White City, London - Hybrid
- 12 Month Fixed-Term Contract
Main purpose of the role
The ITV Insights Group will lead the business in putting insight in every key decision.
For example; What content should we commission?
Which audience is most commercially attractive for us?
How do we optimise our product to improve view through rates?
The answers to these questions and more will enable ITV to succeed in the future.
This role will work closely with the Senior Insight Managers and Head of Central Insights to help shape our understanding of our business.
This role will work closely with cross functional teams to deliver the right insight solutions for our stakeholders.
The role will primarily deliver curated insights but will seek to introduce and champion a multitude of techniques as appropriate (research, analytics and data science).
Specific responsibilities
- Analysing audience behaviours and providing insight on our viewers to drive business value.
- Conduct deep-dive analysis to diagnose the underlying drivers of performance fluctuations for both ITV and the wider competitive landscape.
- Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story” of the viewer to non-analytical creative stakeholders
- Collaborate closely with Data Analysts to drive the automation of performance dashboards and streamline reporting processes
- To disseminate insights to the benefit of other teams and wider partners in ITV, in a timely way.
This will be via multiple means, including dashboards, automated reports, narratives, slides and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to ensure stakeholders understand the immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies to ensure data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring they are robust and integrated into existing dashboards effectively.
Experience Required
- 5+ years experience working in Insights
- Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
- Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
- Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
- Project Management: Expertise in overseeing research projects from initiation to completion.
- Industry Expertise: Understanding of ITV, BARB, Programmes and Viewers
- Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
- Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
- A passion for TV Content, and ITV, with an excellent understanding and interest in television
Senior Manager, Insights (Viewer and Marketing) in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Insights (Viewer and Marketing) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Senior Manager, Insights (Viewer and Marketing) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at ITV from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at ITV specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at ITV
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at ITV, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show ITV you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure ITV that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for ITV, so think on your feet and don't hesitate to showcase your creativity!
