At a Glance
- Tasks: Plan and deliver engaging CRM campaigns across multiple channels to drive marketing success.
- Company: Join a leading media company in the heart of London with a vibrant culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a passion for film and TV.
- Why this job: Be at the forefront of innovative marketing strategies in the entertainment industry.
- Qualifications: Experience with CRM systems, especially Braze, and strong data analysis skills.
The predicted salary is between 40000 - 50000 € per year.
Workplace: White City, London - 2 days a week in the office
This role plans and delivers CRM activity (marketing emails, push notifications, in-app messages, targeted VOD trailers), across cross-functional squads, focusing on campaigns, conversion and retention, as well as other channel and audience lifecycle needs, to drive marketing outcomes.
Main responsibilities
- Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes across all available channels (email, push, in-app notifications, and targeted trailers on our VOD platform (ITVX)).
- Use specialist CRM expertise and knowledge to enhance the strategic plans provided by the media strategists.
- Act as the CRM expert within agile campaign squads, offering advice, learnings and ideas to drive performance and innovation.
- Setup, activate, and optimise campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
- Employ structured testing techniques and drive adoption of new platform features to deliver continuous improvement in campaign metrics.
- Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each CRM channel.
- Work closely with internal stakeholders such as MarTech, Insights, and Product teams to drive channel innovation and align wider activity to the overall CRM programme.
- Help manage external relationships with technology suppliers to ensure efficient and effective CRM operations and campaign delivery.
- Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity.
Skills you’ll need (minimum criteria)
- Proven experience in CRM systems and data infrastructure (Braze platform experience required and Braze certifications desired).
- Highly experienced in planning, activating and optimising CRM campaigns in a range of formats, working towards clear outcomes and KPIs.
- An effectiveness‑focussed mindset, with proven strength in understanding and interpreting data to aid decision making.
- Fluency in the Google Workspace suite (Sheets, Docs, Slides) and experience using collaborative journey mapping and workflow tools (e.g., Miro) to plan campaign activity, lifecycles, and report on performance data.
- Strong understanding of data compliance requirements in electronic communications.
- Organised and able to work under pressure and to tight deadlines.
- Experience working in a fast paced and dynamic environment.
Other things we’re looking for (key criteria)
- Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
- Comfortable presenting in meetings and giving performance updates to relevant stakeholders.
- Flexible and able to adapt to changing circumstances.
- A can‑do, collaborative, get‑things‑done approach.
- A genuine passion for ITV programmes, film and TV.
- A marketing related qualification is desirable.
Senior CRM Executive in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of White City, London. Our commitment to employee growth is evident through continuous learning opportunities and collaboration across diverse teams, ensuring that every Senior CRM Executive can thrive and innovate in their role. With a focus on creativity and performance, we provide a supportive environment where your passion for media can flourish, making a meaningful impact on our audience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give you an edge during interviews and help demonstrate your expertise in planning and optimising campaigns.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their CRM strategies, and come armed with ideas on how you can contribute. Tailor your responses to highlight your experience with platforms like Braze and your effectiveness-focused mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior CRM Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Executive. Highlight your experience with CRM systems, especially Braze, and showcase any relevant campaigns you've worked on that align with our goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills can help drive marketing outcomes at StudySmarter. Be specific about your achievements and how they relate to the job.
Showcase Your Data Skills:Since data interpretation is key for this role, make sure to include examples of how you've used data to inform your decisions in past campaigns. We love seeing a candidate who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at ITV
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems, especially the Braze platform. Be ready to discuss how you've used it in past campaigns and how you can leverage its features to drive performance and innovation.
✨Showcase Your Data Skills
Prepare to demonstrate your ability to interpret data and make decisions based on it. Bring examples of how you've used data to optimise campaigns and achieve KPIs in previous roles. This will show that you have the effectiveness-focused mindset they're looking for.
✨Be a Team Player
Since this role involves working closely with various teams, be ready to talk about your experience collaborating with creatives, MarTech, and Insights teams. Highlight any successful projects where teamwork led to great outcomes, as this will resonate well with their collaborative culture.
✨Stay Calm Under Pressure
Given the fast-paced environment, think of examples where you've successfully managed tight deadlines or adapted to changing circumstances. Share how you stay organised and focused, which will reassure them that you can handle the demands of the role.
