At a Glance
- Tasks: Lead consumer research and insights to drive ITV's commercial revenue and decision-making.
- Company: Join ITV, a leader in digital transformation and innovative media solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous learning and innovation.
- Why this job: Be at the forefront of media insights and influence key decisions in a dynamic environment.
- Qualifications: Experience in commercial research and data analysis, with strong communication skills.
The predicted salary is between 60000 - 75000 £ per year.
Workplace: London White City. Expectations are 2 days in the office. 12 months FTC.
Main purpose of the role: ITV is undergoing a digital transformation with data and insight at the centre of change. ITV Insights leads the business in putting insight into every key decision (e.g., identifying what content to commission, which audiences are most commercially attractive, and how to optimize products to improve view-through rates). As a key player in helping the ITV commercial teams drive revenue, you will provide best-in-class, intelligent, creative, and inspirational consumer research and insights to inform decision-making. Working closely with sales teams across the commercial department (including partnership sales, trading, BE Studio, and client strategy and planning), this role delivers curated insights and introduces a variety of techniques as appropriate (research, analytics, and data science). You will act as a catalyst for driving commercial revenue, demonstrating the effectiveness of advertising across ITV’s portfolio of TV channels and digital platforms (ITVX and YouTube), and communicating insights effectively to internal and external stakeholders.
Specific responsibilities:
- Lead on Key Regular Reporting: Provide the charts and insights that underpin critical regular reports such as the Monthly Debrief and Killer Stats as well as regularly present updates on these across the business.
- Bespoke Project Leadership: Lead on major effectiveness and thought leadership studies across their whole life cycle from commissioning to presenting results.
- Client and Roadshow Presentations: Represent Commercial Insights at client and agency presentations for specific commercial roadshows and webinars that demonstrate the breadth of ITV’s commercial opportunities.
- Measurement Innovation: Coordinate strategic projects related to digital measurement, including meta-analysis of YouTube effectiveness studies and cross-platform measurement using Audience Project data. Lead on developing new approaches to measuring campaign effectiveness with a focus on brand effects.
- Automation and Dashboard Creation: Work hand in glove with the Commercial Insights data analyst on initiatives to identify opportunities for optimising and automating reporting.
- Complex Data Analysis: Utilize advanced analytical skills on complex datasets (e.g. Barb, ITVX 1P server data) to leverage insights that drive commercial revenues.
- Work with other domains to realise synergies and consistency between teams.
- Help foster a culture of curiosity, continuous learning and innovation within the Insights team.
- Help the development of career paths and development programs for talent within the team.
Abilities and Characteristics required:
- Strong experience in the full range of commercial research techniques and audience and effectiveness measurement approaches– both qualitative and quantitative, traditional and digital.
- A good understanding of existing TV audience measurement (Barb and others) and the challenges and opportunities within audience measurement more broadly.
- Have a proactive and innovative mindset, with a strong commitment to staying updated on emerging data techniques and methodologies. Being open to exploring and integrating new techniques is crucial to complement and improve our existing insights.
- Proven as a skilled, dynamic and amenable communicator whether in person, as a presenter, or on the page.
- A good understanding of ITV’s place in the wider television and streaming market.
- Passionate about TV and Streaming media.
- Be able to think imaginatively and creatively about the issues facing ITV and its audiences, as well as the wider market.
- Proven interpersonal, relationship building and communication skills both within own teams and wider within the business.
- Have initiative as well as proven organisational and workflow management abilities – the ability to manage multiple streams of work and hit deadlines is important.
- Proven TV industry experience.
- Experience in insights and data management roles.
Senior Commercial Insights Manager in London employer: ITV
At ITV, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in our White City, London office. As a Junior Platform Engineer, you'll benefit from a supportive environment that encourages professional growth through mentoring and coaching opportunities, while also enjoying the flexibility of hybrid working. Join us to be part of a team that values your contributions and is committed to developing cutting-edge technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Insights Manager in London
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We think you need these skills to ace Senior Commercial Insights Manager in London
Some tips for your application 🫡
Highlight Your Data Projects:When applying for a temporary data science role at ITV, make sure to showcase any relevant projects you've worked on. Whether it's a personal project, an academic undertaking, or contributions to an open-source initiative, detailing these experiences can really set you apart and demonstrate your practical skills.
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Show Your Flexibility:Since this is a temporary role, it's important to convey your adaptability and willingness to learn. In your cover letter to ITV, emphasise how quickly you can get up to speed with new tools or projects. Highlight any previous experiences where you've had to adjust to new environments or challenges.
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How to prepare for a job interview at ITV
✨Showcase Your Analytical Skills
For a data science gig, it's crucial to demonstrate your analytical abilities. Be ready to discuss previous projects and the methodologies you used. Think about how you can quantify your impact—did your analysis improve efficiency or save costs? These are the stories that will stick with interviewers at ITV.
✨Brush Up on Technical Skills
You might face technical questions on tools relevant to data science, like Python, R, or SQL. Prepare to solve a problem live—perhaps they'll ask you to write a simple query or code snippet. It’s cool to talk about them, but we need to show we can do it in practice, especially in a temporary role where quick results matter.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to learn quickly and adapt to new tools or workflows. Share examples of how you've thrived in fast-paced environments before, and how you can hit the ground running at ITV.
✨Prepare a Portfolio of Your Work
Bring your portfolio to the table—showcase projects where you've leveraged data science techniques to solve problems. Whether it’s a GitHub repository or a set of case studies, having tangible examples of your work will help you stand out and show what you bring to the team at ITV.
