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- Tasks: Plan and implement promotional TV activities to drive marketing success.
- Company: Join a leading media company in the heart of London.
- Benefits: Flexible working, competitive salary, and opportunities for growth.
- Why this job: Be part of a dynamic team shaping the future of TV media.
- Qualifications: Experience in TV media planning and strong analytical skills required.
- Other info: Fast-paced environment with a collaborative culture and exciting projects.
The predicted salary is between 28800 - 43200 £ per year.
Workplace: White City, London - 2 days a week in the office (Monday and Wednesday)
This role is responsible for both planning and the operational delivery and implementation of promotional TV activities for an allocated channel/s driving marketing outcomes.
Main responsibilities
- Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
- Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
- Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
- Liaise with creative teams to help manage the delivery of marketing assets.
- Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
- Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial).
- Assist the DTC (Direct to Consumer) Manager with the daily execution and administration of commercial TV and VOD campaigns for key accounts, including ITV Win and ITVX Premium.
- Analyse monthly campaign performance to inform and create quarterly Post-Campaign Analyses (PCAs) across all DTC accounts, utilizing tools like Techedge/K2 and Adalyser.
- Manage the preparation of booking forms, capturing all essential campaign information such as budget, durations, and channel mix.
- Oversee the administration of copy rotation instructions to the Traffic team.
- Manage DTC campaign bookings by collaborating with key stakeholders, including Commercial Operations, Traffic teams, Marketing, and Creative, to ensure campaigns go live and launch successfully.
- Be responsible for factual accuracy for visual on screen presentation and continuity scripts.
- Creative Make-list administration via Citrix (in house system).
Skills you’ll need (minimum criteria)
- Solid experience in a TV media planning role within a broadcast or media agency environment.
- Proven ability to analyse campaign performance and produce comprehensive post-campaign analysis (PCAs).
- A strong understanding of how to use BARB Techedge/K2, along with a firm grasp of the tool's capabilities.
- Good at understanding and interpreting data to aid decision making.
- An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
- Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
- Confident communication and stakeholder management skills.
- Understanding the process of buying Commercial TV/VOD Inventory.
Other things we’re looking for (key criteria)
- Experience working in a fast paced and dynamic environment.
- Flexible and able to adapt to changing circumstances.
- A can-do, collaborative, get-things-done approach.
- An interest and passion for media/TV/broadcast.
- Organised and able to work under pressure and to tight deadlines.
Media Planning Executive in London employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planning Executive in London
✨Network Like a Pro
Get out there and connect with people in the media industry! Attend events, join online forums, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Media Planning Executive role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with TV media planning and campaign analysis. Share specific examples of how you've used tools like BARB Techedge/K2 to drive performance. We want to see your passion for media shine through!
✨Prepare for Interviews
Do your homework before any interview! Understand ITV’s channels and recent campaigns. Be ready to discuss how you can contribute to their marketing outcomes. We recommend practising common interview questions related to media planning so you can walk in feeling confident and ready to impress.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Media Planning Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Planning Executive role. Highlight your experience in TV media planning and any relevant tools you've used, like BARB Techedge/K2. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about media and how your background makes you a great fit for our team. Don’t forget to mention your can-do attitude and collaborative spirit!
Showcase Your Analytical Skills: Since analysing campaign performance is key, be sure to include examples of how you've done this in the past. We love seeing how you’ve used data to drive decisions and improve campaign outcomes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at ITV
✨Know Your Media Inside Out
Make sure you brush up on your knowledge of TV media planning and the specific channels you'll be working with. Familiarise yourself with ITV's content and recent campaigns, as this will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analysing campaign performance. Bring examples of past analyses you've conducted, especially using tools like BARB Techedge/K2. This will demonstrate your ability to interpret data and make informed decisions.
✨Communicate Like a Pro
Since stakeholder management is key in this role, practice articulating your thoughts clearly and confidently. Think of scenarios where you've successfully collaborated with different teams and be ready to share those experiences during the interview.
✨Stay Organised and Adaptable
Given the fast-paced nature of the role, highlight your organisational skills and ability to adapt to changing circumstances. Share examples of how you've managed tight deadlines or shifting priorities in previous roles to showcase your can-do attitude.
